00:00It's Benzinga bringing Wall Street to Main Street
00:02Netflix shares climbed about 4 percent Monday after Evercore IS.
00:06I raised its price target on the stock, citing improving subscriber trends in the U.S. and
00:10Japan, according to Benzinga.
00:11Analyst Mark Mahaney maintained an outperformed rating and raised his target to $110 from
00:16$100.
00:17U.S. subscriber penetration reached 63 percent, its highest level in several years, while
00:23Japan hit a record 22 percent.
00:25Mahaney said Netflix's ad-supported standard plan is attracting new subscribers and helping
00:29retain customers considering canceling.
00:31In Japan, two-thirds of new ad-tier subscribers were either returning or new customers.
00:36Live programming also helped attract subscribers, including the World Baseball Classic.
00:40For all things money, visit Benzinga.com.
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