00:00When referees are doing a playback or the video-assisted referee, right, they're looking
00:05at what is happening, happened, and they're going to make a call. And heretofore, those images have
00:11largely been blob-like. They really haven't been very human. And so we took it upon ourselves to
00:16scan in every single one of the players in all 48 of the teams to demonstrate every single one of
00:24their dimensions in a 3D avatar that we brought to you. So it's the exact length of their arm,
00:30the exact size of their foot. So when the fan sees the replay, they see the 3D avatar. They don't
00:36see
00:36an imaginatory kind of blob that is perhaps a facsimile. And it's also much more accurate for
00:42the refs. And so that's been a great way to bring that experience right to the fan, right in your
00:47home, or right up on the Jumbotron or wherever you may be. So that's been a great way to truly
00:51demonstrate how our technology has powered these existing experiences.
