00:00So yes, Frida has been venerated by millions across the world, especially during these last two decades.
00:10It's something that we're terming the Frida phenomenon, or what we all know, Frida Meina.
00:16And she has been turned to us both, you know, Simone de Kansas, artistic inspiration, a global icon, but also
00:26a brand in herself.
00:31Personally, I think that her very challenging life story and the way that she portrayed it in her work in
00:38a very bold way,
00:39speaking about her suffering, her disability, her very personal life, has influenced many generations of artists to speak about topics
00:49ranging from reproductive issues,
00:52she suffered several discourages to disability, and other very personal subjects that were, you know, she was one of the
01:02first artists to open up herself in that way,
01:05and tackle very taboo subjects in her work. I think also the way that she formally creates her compositions, they're
01:14very intimate works,
01:16and that's a small scale, painted with very, you know, meticulous detail, really drawing into the work.
01:24And, you know, her self-portraits are particularly enigmatic, they almost feel like you're, you know, meeting an old friend
01:31and she's telling you her secrets.
01:33So I think that's also a very moving and powerful way of expressing her in her life, but also, you
01:42know, the spirit of the time as well.
01:45That was brilliant. Thank you.
01:47So we're, um, incredibly lucky to be able to, to display fashion for her, her breasts, as well as selection
01:55of jewellery from,
01:57coming from the Museo Casa Cruz in Mexico.
01:59Um, we are showing this, um, object as part of, um, a room that's called construction, self-construction.
02:07So we're looking at how, um, Frida created this, uh, person of herself as Amistita.
02:13Um, she was, um, it was of course an aesthetic choice, but also a political gesture.
02:20She was tapping into this post-revolutionary spirit of Mexicanidad.
02:25Um, and we, we see how other, uh, women and women artists were also tapping into that aesthetic.
02:31Um, so we've spotlighted those, uh, elements to speak, um, to how her adoption of the Tijuana costume was,
02:42you know, um, done by other women and women artists of the time.
02:47But of course it has become, um, such a characteristic element of her persona
02:51that many other generations of artists and, uh, communities have, uh, been in front.
02:58Perfect.
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