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  • 22 hours ago
Xbox CEO Asha Sharma announces a strategic shift, confirming that AI Copilot will not be integrated into the Xbox platform. Discover the reasons behind this decision and what it means for the future of Xbox gaming.
Transcript
00:00When Asha Sharma took over as Xbox CEO in February, a lot of people were concerned about what her
00:05history as the former president of Microsoft's Core AI product would mean for the gaming platform.
00:09Well, in a move that surprised a lot of people, Asha has come out and effectively ended co-pilot
00:13integration into the Xbox platform alongside mobile. In a message posted on X, Asha states,
00:19Xbox needs to move faster, deepen our connection with the community, and address friction for both
00:23players and developers. She continues, as part of this shift, you'll see us begin to retire
00:27features that don't align with where we're headed. We will begin winding down co-pilot
00:31on mobile, and we'll stop development of co-pilot on console. Asha has only been in the role a few
00:36short months, but seems to be doing everything to course correct the Xbox brand. From the removal
00:40of co-pilot, renaming Microsoft gaming back to Xbox, updates to achievements, shittering the contentious
00:45this is an Xbox campaign, and the biggest one of all, lowering the price of Game Pass across multiple
00:49tiers, there is a lot of work being done in a fast amount of time to improve Xbox in the
00:54eyes of core
00:55fans. What do you think of these recent Xbox changes?
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