00:00Almost the great majority, 95% of our clients have a strong AI strategy, 64% of our clients
00:09already have some tangible results, but only 8% can measure decent return on investment.
00:17So I think that's the reality of these three figures, is that our clients do embed a real
00:23strategy in AI, but in reality, on the ground, there is still a big lag.
00:30That's the reality with our clients.
00:32And our role with KPMG is very much to help them to bridge this gap.
00:37What we see today is that they continue to invest much more in AI because companies and
00:44the board of such companies consider that it's a competitive advantage.
00:48It's really an opportunity to be attractive for people, for new talents, but also to beat
00:54the competition.
00:58So we see clearly an increase of such budget, but a very strong attention to the return on
01:07investments.
01:07That's really what we see.
01:08So the main tip is not to rely on only one model, but having a diversity of model.
01:15I think that's probably the main tip I can share.
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