Companies are flocking to AI, but only 8% measure the return on investment, KPMG finds

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Companies are flocking to AI, but only 8% measure the return on investment, KPMG finds  Companies may have AI strategies, but few can prove they are paying off, according to KPMG’s recent report. Euronews Next spoke with Mathieu Wallich-Petit, Head of Clients & Markets at KPMG France about how businesses can move from AI pilots to real impact.  READ MORE : http://www.euronews.com/2026/06/18/companies-are-rushing-into-ai-but-adoption-is-still-lagging-a-kpmg-executive-says  Euronews Next is a future-focused news section covering global innovation, science and technology with a European perspective. Our dedicated team of journalists aims to educate and inspire today’s leaders by providing them with analysis and insights into the people and organisations shaping our future

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00:00Almost the great majority, 95% of our clients have a strong AI strategy, 64% of our clients

00:09already have some tangible results, but only 8% can measure decent return on investment.

00:17So I think that's the reality of these three figures, is that our clients do embed a real

00:23strategy in AI, but in reality, on the ground, there is still a big lag.

00:30That's the reality with our clients.

00:32And our role with KPMG is very much to help them to bridge this gap.

00:37What we see today is that they continue to invest much more in AI because companies and

00:44the board of such companies consider that it's a competitive advantage.

00:48It's really an opportunity to be attractive for people, for new talents, but also to beat

00:54the competition.

00:58So we see clearly an increase of such budget, but a very strong attention to the return on

01:07investments.

01:07That's really what we see.

01:08So the main tip is not to rely on only one model, but having a diversity of model.

01:15I think that's probably the main tip I can share.

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