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  • 8 minutes ago
​On's shoes are everywhere: Olympic podiums to Paris Fashion Week to corporate offices.

In the latest episode of Behind the Business, Fortune’s Ruth Umoh visited On’s headquarters, sports science lab, and new LightSpray factory in Zurich to learn about the brand’s next steps in innovative footwear, apparel, and accessories, including how robots can build sneakers in just 3 minutes.

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Transcript
00:00It takes about three minutes for a whole shoe to be sprayed.
00:03Compare that to a manufacturing line where you would have 200 to 300 workers going through each step.
00:09And literally, I mean, you can take the shoe from the rubber, put it on and go on a run.
00:14The next generation will not want to work in a footwear manufacturing site.
00:19So automation is a must.
00:21And now we're scaling these factories and we want to bring them closer to where our consumers are.
00:25That will allow us to react to trends. Right now we have a lead time of about four months.
00:30You could maybe get that down to two weeks.
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