00:00It takes about three minutes for a whole shoe to be sprayed.
00:03Compare that to a manufacturing line where you would have 200 to 300 workers going through each step.
00:09And literally, I mean, you can take the shoe from the rubber, put it on and go on a run.
00:14The next generation will not want to work in a footwear manufacturing site.
00:19So automation is a must.
00:21And now we're scaling these factories and we want to bring them closer to where our consumers are.
00:25That will allow us to react to trends. Right now we have a lead time of about four months.
00:30You could maybe get that down to two weeks.
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