00:00Let's start off with the NBA. We've had two games played in the Eastern Conference and one in the
00:05Western Conference. What have the ratings been thus far for these exciting games?
00:10Well, I'll tell you, for Prime Video, it's been really, really good. Over three million people
00:16on average in their half of the playoffs, which ended last weekend with the conference semifinals.
00:21And for the first major conference final game for NBC and Peacock, that big double overtime game
00:28with the San Antonio Spurs and the Oklahoma City Thunder, it was huge. Over nine million people
00:32watched 6.9 on NBC, 2.3 million on Peacock. So they're off and running as far as their conference
00:39final goes. Incidentally, Prime Video will get a conference final next year. And when you think
00:44about it, Craig, given the fact that this was Prime Video's first shot at NBA coverage and they didn't
00:50have a track record like NBC, which did it in the 80s and the 90s, they did very good. They
00:55averaged
00:551 million viewers for the regular season. Don't forget they had the bet tracking features. So
00:59if you made a bet on FanDuel, you could track it on your smart TV set and see whether it
01:04turned
01:05out great or not. Also, they hired Iron Eagle and Kevin Harlan off their runs on TNT. They had
01:10great graphics. They had very good courtside reporters. So all in all, Amazon, which owns
01:16Prime Video, I think is very, very happy that their NBA coverage has gotten off to a very good start,
01:21which they paid quite a few billion dollars for.
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