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Watch LuLaRich () free Season 1 Episode 2 online in HD on Dailymotion (2021).
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00:11I was a mom to two kids and I was on low-income assistance I wanted to be
00:20able to go to the store and swipe my card and not wonder if it was going to
00:23be declined and LuLaRoe said you can make full-time income on part-time work
00:27in that moment I fell in love with the opportunity when I became a mom I needed
00:34just a little bit extra even if it was just a couple hundred bucks a couple
00:41hundred bucks a month would have paid for tickets to the movies or going to the
00:45zoo that was definitely something that caught my eye part-time work for full-time
00:52pay things like that I love being a mom and I love being this independent
00:58person how do I make those two mash that's it you have a store in your house
01:05it's perfect it just is like the dream like I can be at home with my kids I can
01:10make money I can own my own business but joining LuLaRoe costs a grip of cash
01:22we've always since day one said don't go into debt to do this please
01:28packages started anywhere from five thousand all the way up to ten thousand
01:31depending on what package you got they wouldn't say go into debt per se but
01:36there's ways of saying things without actually saying them I do remember
01:40Mark and Deanne encouraging people to join the business any way they possibly
01:44could people make cookies they you know do all kinds of things I don't know
01:49LuLaRoe consultants even made videos like here's the ten-step guide to start
01:54their business you can get a credit card with zero interest you can borrow money
01:58from your grandma some of these women were told they should sell breast milk just
02:04so they could afford the initial startup cost well I say that's utterly
02:08ridiculous
02:10she found out that she could supply some of her breast milk she saved $4,500 so far from
02:17selling her breast milk into the hospital NICU $10,000 is a ton of money that's a
02:22lot of breast milk but that's a pretty small price to pay to own a business I saw
02:31other retailers making money you're gonna make so much money you're not gonna know
02:35what to do with it be your own boss be a boss babe I'm in charge of this I'm a
02:40boss babe hey and maybe it is too good to be true but I'm gonna ride this wave
02:45until I can't anymore and I just wonder like what happened to me
03:03nice to meet you hi everyone I have candy in my mouth too by the way just
03:14because I'm nervous mm-hmm I would say it's a long time coming but I'm okay with
03:24it so I'm happy to be here to tell my story before LuLaRoe I was at Macy's I
03:37like fashion so it's always been a thing for me a pet hunting company called me and
03:42they thought I would be a good fit for this company called LuLaRoe it was good
03:47in the beginning is what I will say it was good in the beginning where is your
03:54office it's in Corona what's the address in the building I don't know the first
04:04time I met Tian was in the hallway I was walking through the hallway I was like I
04:09got this new job and I have on Chanel and I look really cute and and I just
04:15remember this tall white blonde hair woman walking by me and she turned
04:19around and she looked like this and she put her glasses down and she says that's
04:23not LuLaRoe I said no it's Chanel and she marched me right to the warehouse and
04:29had me pick out a few pieces and I had to put it on she said oh you're the new
04:33girl yep I'm the new girl I started with LuLaRoe as a colorist and became one of
04:41their head designers it was an opportunity that I felt I needed a jump on I had
04:50already been bartending a few years I wanted to do more with my life and at
04:56least you know in terms of making my mom proud or at least not worried about me I
05:02remember there was this one time at LuLaRoe I get pulled into the office for my
05:06review and I'm telling me we're promoting you Iliana but just you know just be
05:11aware that you haven't worn any LuLaRoe pieces in the last few days but we're
05:15still promoting you all right cool thank you sorry about that my name is
05:26Daryl Trujillo I worked for the LuLaRoe home office from February of 2016 to
05:32September of 2017 before LuLaRoe I'd worked at a Steve Madden was there from
05:40April 2014 to just after Valentine's Day in 2016 I was also reffing high school
05:48volleyball reffing at a very high level it took me three years to get to the junior
05:54college state tournament sure the money's good but you just don't have you
05:58know 401k you don't have medical my dad had told me that there was gonna be a
06:03point in life where you're gonna choose between officiating and a quote-unquote
06:06adult job so I was actually poking around on Craigslist saw an ad for data
06:15entry and customer service I thought oh I'd be okay with this went there quick
06:20little paper application they had like a color wheel and we had to answer a bunch
06:23of questions and it equated to what kind of color you were and it was confusing
06:26as all get out I walked out of the interview thinking this is the
06:29strangest job interview I've ever had in my life I was placed to the email
06:36department which was where I spent the remainder of my time we were the first
06:42line of defense for the company a complaint would be emailed to us if it was
06:46something we could handle we handled it we tried to be the filter of the
06:49building there were good memories at the beginning in the break room there was
06:54like a sandwich bar burrito man Friday whoever had the window desk had to look
06:59for this guy in the burrito truck literally the whole floor would empty out
07:03like a herd of cheetahs I do remember Mark and Deanne catering Chipotle for lunch we
07:09used to call it chipoo boo for reasons I won't talk about on camera Mark and Deanne
07:16were seldom around the office and whoever had the window seats had to keep an eye
07:21out for either Deanne's Mercedes or Mark's SUV that's how we knew they were
07:25coming is by what vehicle they drove the whole family and I'm not even
07:30exaggerating you knew when they were at work because you would pull up to LuLaRoe
07:34and it'd be like six Mercedes Benz 500 classes we show up every day and say what
07:40problems need to be solved we're on the team that's our team we're here so as a
07:45family our children they're they're committed and wanting to see what can
07:50we do to help others 85 to 90 percent of the sixth floor was their family
07:57Lindsay Stidham did some culture and training development Kenny Brady was a
08:04leadership development guy Michael Brady was the head of accounting Justin was in
08:09training in leadership and development he married Deanne's daughter Amelia so
08:14that's how he's woven into the family did any of them have a clue how to run a
08:19company of this size no a normal company would have a system for data entry but
08:30basically anything in home office that involves spreadsheets and data entry
08:34Google Doc a line that I saw would be blank I would cut and paste but it would
08:40actually be a line that you had cut something into so like there might be
08:44lag time between my cutting and pasting and you're cutting and pasting and you
08:50could see everybody you know trying to do their own thing and do the best they can
08:54to manage this it just wasn't practical for the amount of issues that we were
08:58dealing with to have that many people with access to a Google Doc we probably
09:03spent enough money for her and I both to retire on software that we never used we'd buy
09:09it we'd pay for it we'd be in the in the standing it up process it'd be almost
09:14stood up and we'd realize that it was obsolete they just had never done it
09:19before they even like we're creating the compensation plan on the fly like with
09:25Excel sheets and one of the sons was supposedly a Excel wizard and was creating
09:30this like compensation plan Austin had no experience he was like 23 24 but you know
09:39he supposedly knew a lot about Excel I started on customer service and I was on
09:50the onboarding team within three four months onboarding is your initiation to
09:56get into LuLaRoe if you want to be a consultant you go online and fill out the
10:01paperwork the onboarding team will call you and we let you know you have been
10:06accepted in the family and you can now purchase your package but you would be
10:12on a waiting list anywhere from 90 to 100 days so we literally had these women
10:17waiting for our calls hi this is Shay from LuLaRoe and it would go berserk they
10:23would start screaming oh my god I'm ready oh my god thank you for calling me oh my
10:28gosh I've been waiting these are people spending anywhere from five grand to ten
10:32grand for some leggings folks in my department were asked to help the onboarders sometimes we
10:40called prospective retailers ourselves to onboard I remember calling a lady in the middle
10:45of her own bachelorette party she had to step outside of the club to take the call first of all
10:49and
10:51I hung up I looked at the rest of the floor and I was like I just onboarded a lady
10:55in the
10:56middle of her bachelorette party and the chuckles on the floor it was a rat race to get to those
11:05numbers that Mark and Deanne wanted I mean take a half hour lunch if you have to but you got
11:09to push it
11:09you got to make numbers they wanted us at our desk onboarding all day long Mark had a specific number
11:18he
11:19wanted to be met he would come to me and tell me if I want to onboard 500 people on
11:23Saturday tell me what I need to give to you
11:26so that we could be successful we were bringing in over a million dollars a day just with my group
11:41alone
11:46but LuLaRoe you had this perfect storm of factors the rise of social media I think we need to go
11:54live
11:58you had a lot of American families that were struggling and needed some extra income you have
12:05communities of women who are more educated than women of any previous generation in America but
12:12many of whom were at home and not working full-time you had the rise of athleisure brands
12:21and so LuLaRoe kind of jumps right in on that moment they tell women you can be a mom first
12:28and then you
12:29can do this side hustle but the feminine vision of the stay-at-home mom is a very white vision
12:41the underlying understanding is that that's a vision of white womanhood and it's a vision of a white
12:46family what they are catering to and making aspirational is a racially coded vision this is a white girl
12:56business I'm gonna tell you right now there is not a lot of diversity in this culture of LuLaRoe and
13:03I
13:03definitely stick out like a sore thumb before LuLaRoe I was a work-at-home slash stay-at-home mom
13:13I got the
13:14phone call and I actually still have the number in my phone as LuLaRoe with a little unicorn life-changing
13:20call I believe that if you put it out there like a vision board you create it so having that
13:27call
13:27saying life-changing call meant this was gonna change my life I joined the queue in 2016 you
13:36could check your name on this list on this website we would refresh it constantly there was groups where
13:43people are asking what number are you in the queue oh I'm number this oh I'm five away from you
13:47if
13:47you're getting onboarded today I should be onboarded tomorrow it was like a frenzy at one point in time
13:53that was almost eight weeks to get through the queue the purpose of that was to give people a real
13:58chance to identify what am I getting into it was that thing that people said oh I want to be
14:05part of
14:06that it's like okay we gotta slow down to catch up I remember looking down and it said LuLaRoe and
14:14I was
14:14like oh my god it's the call it's the call it's this this is happening this is happening and I
14:18just
14:18remember answering the phone and Lachey being so kind and bubbly and and made what seemed to me
14:24like it would have been a stressful situation like very fun as I finished college and decided to get
14:32married and have kids I had the dream of being a present mother how was I gonna find five thousand
14:39dollars when I couldn't find five dollars for a box of cereal and I said can I put this on
14:42multiple
14:43credit cards and they said yes it's a few thousand dollars that we didn't have and well my mom said
14:49she'd loan me the money I signed the contract I spent close to nine thousand dollars I thought go
14:54bigger go home girl like fill those racks you fill that room up and you're gonna sell it I think
15:00was
15:00about six weeks wait and in that six weeks time I cleaned out a room in the house and I
15:06painted it
15:08and I bought a shelf for leggings and racks and hangers and all of this stuff a thermal printer
15:14a desk so that I could do my shipping on the desk and getting a stamps.com account I moved
15:20all the
15:21stuff out of my one son's bedroom I turned our nursery into a lula room spending all of this money
15:28to get ready for when the clothes were gonna come because they always said once the clothes are there
15:32like you're gonna hit the ground running so you better be prepared I remember I was camping with
15:39my family I thought this is the last vacation I'm gonna have before my life gets crazy and there was
15:45no service and so every day I would leave the campsite and drive to the top of this mountain
15:49and check my tracking and I remember driving up there I've never told anybody this story but I
15:55remember driving up to the top and it was like your stuff has been delivered and I remember freaking out
16:00driving back down to the campsite and saying I gotta go I gotta go and I packed everything up and
16:04I
16:04went home brought everything inside and started unpacking all these boxes I think seven boxes arrived
16:11and I have a picture of like me holding my son with all of them before I opened them and
16:18I was like
16:20this is going to be amazing
16:29we can see you
16:32hello
16:36go ahead
16:37um so my name is Tiffany Ivanovsky and this is my husband Paul we joined Lularoe in May of 16
16:482019 we always were in the top 10 as far as sales and for a long time we were definitely
16:52in the top
16:52three as far as how Paul and I met she just got lucky I didn't I ever we were both
17:00Mormons it's the
17:00Church of Jesus Christ of Latter-day Saints we just kind of happened to meet at a church activity Paul
17:06didn't have a car and I had a car man and so uh it worked out and I received oh
17:12my gosh we have seven
17:13kids uh ages right now 10 to 23 I love to write so I started blogging I blogged a lot
17:21about couponing
17:22and how to save money and ended up on you know some TV shows my name is Tiffany I'm mother
17:29to seven
17:30kids and me and my litter are all about extreme couponing I have coupons for these but do you think
17:35the 40 boxes we have at home is enough my children call our home the Ivanovsky Mini Mart just because
17:40you're gonna find all kinds of groceries all over the entire house we just taught everyone the deals
17:46that were coming up that week and you know what season we're in and how to take advantage of that
17:50trying to help people save some money for Valentine's Day 2016 someone sent me these leggings for my
17:59daughters and I kind of wanted matching leggings I wanted us to all look alike so I got online to
18:04try
18:05to find us matching leggings and that's originally how I found LuLaRoe geez I think we were signed up
18:15by it was May 6th of 2016 when all of my inventory came I was teaching classes all day and
18:24we had been
18:25doing Facebook lives for a little while with our blog I asked Paul I said hey could you go live
18:31in my
18:31group and just unbox this stuff and maybe just show these ladies everybody kept asking him just to go
18:37ahead and sell it well he didn't know what it was the girls that were watching the video were googling
18:42it
18:42for him they were telling him how much this stuff was and he's like all right so he's like you
18:46want
18:46to buy it buy it here we go I've got a medium he literally that night sold every bit of
18:52inventory
18:54that very first month we did forty nine thousand five hundred in sales and then the next month we
19:01did I think a hundred twenty seven thousand at that time I think there's only one other team that had
19:10done that before what made LuLaRoe grow and be so successful was the exclusivity of the product that you
19:30were getting we're selling about a hundred thousand garments a day and we make three thousand or less of
19:39of any single print so if you got like this floral there's less than three thousand garments made with
19:46that pattern right there and so there's some uniqueness to it and it's been kind of part of
19:51what defines us as a brand Patrick Winget was the chief merchandising officer of LuLaRoe and he was my boss's
20:02boss essentially was my boss yeah he was always in black he almost reminded me if he crossed Kanye with
20:12the Olsen twins I forgot about that he was a bit of a smartass but in LuLaRoe Patrick was like
20:23big
20:23celebrity I was a fangirl of Patrick I thought he was so cool he would say so many wonderful things
20:31and pertinent things about the brand and the clothing and how to style it and how we are the beauty
20:37consultants he was wonderful at that I know that our mission statement is to bless lives and strengthen
20:43families but one thing that we try to do in the design development and production department constantly
20:50is make sure that your existing customers are just as excited about LuLaRoe as the new ones
20:58Patrick's go-to work was this one needs to pop that one needs to just it needs a pop so
21:03I got used
21:04to making patterns that stood out in some way I remember at one point I made a print that was
21:12like a
21:13unicorn and then the pink doughnuts with rainbow sprinkles honestly the clothing sometimes I would
21:20think would be super tacky but you know one man's trash is another man's treasure you never had the
21:30opportunity to pick what pattern you were getting now you could choose if you want a skirt or a shirt
21:35or
21:36a dress and you could choose your sizes but you never had the ability to choose the pattern that was
21:42coming on that product this dress is awesome let me tell you why it took us a year to get
21:47this thing
21:48right as soon as a print got popular it became rare right and then they ate that shit up of
21:54course you
21:55don't know if you're gonna get like the best stuff that you can definitely sell or are you gonna get
22:00a box
22:01full of donkeys that nobody wants if you're looking for something and it's like your ultimate dream print
22:08it's called your unicorn there was a print of octopus leggings that I really really wanted
22:38that was the first time that I went unicorn hunting just the feeling of looking for something and
22:44finding it in your size and then buying it and then it's showing up was like an incredible rush
22:52when I started selling LuLaRoe most people sold in person at in-home pop-ups but I definitely
22:59experienced more of that frenzied rush when I sold on Facebook live it was all over social media that's
23:07really how we took off that's really when Facebook live was starting I mean if it weren't for Facebook
23:14I don't know how else we would have sold really going live am I live amazing ombre tie-dye
23:23Wendy Glenda I'm gonna put you for the medium because you do not need a large Wendy these are
23:28gonna start it a bit of five dollars and go as high as you bid extra small six seven seven
23:33people
23:34were making ten and twenty thousand dollars by the day and I was like um I think I might be
23:40in the wrong
23:41one of the business I wanted to go live and let you guys know you heard it here first it's
23:48official I am a
23:50LuLaRoe consultant this is what I would do I got a package today right so I'm gonna take pictures of
24:01my boxes and then I'm gonna post it on my Facebook and I'm gonna say I'm gonna go live at
24:08six o'clock
24:09six o'clock hit I have about a thousand people waiting for me hi I have this Randy t-shirt
24:14it's
24:14yellow it's got these lines right here this is a medium this is number 28 these are super cute 267
24:22as you're saying that you're looking on the screen and you'll see somebody saying sold 28 so then
24:28you'll say oh hey Jessica you like these okay these are yours so then you write Jessica on here
24:33thank you Christy oh Jackie yes yes I am Facebook famous thank you for being here with me tonight I
24:43sold a lot they could create what you call FOMO or the excitement the urgency for these prints they
24:50had to buy them right then if they wanted it and so Facebook live was huge in the growth of
24:56sales for
24:58LuLaRoe hey hey hey you guys we're gonna go live here in LuLaRoe there's two ways to make money
25:08you either sell the product or you recruit people to sell the product as well you make commissions
25:13off of those people that are underneath you and the people above you make commission off of you
25:19anytime anybody on boarded with like a big like five to nine thousand dollar package I would get
25:24like a three ish hundred dollar bonus just like that you were originally a retailer then when someone
25:33signed up underneath you you were called a sponsor and you got commission off of how many clothes they
25:41bought that month but that's inventory bought by retailers from LuLaRoe not sold to customers as a
25:51retailer you had to buy a certain number of pieces each month in order to stay active so the more
25:57people
25:57you recruit and they buy inventory the larger the bonus check when you had ten people under you you
26:07moved up to the rank of trainer you were still getting your five percent off of how many pieces were
26:15ordered
26:16per month and then you were getting a trainer bonus on top of it yes this watch everybody wanted the
26:34trainer watch
26:35who doesn't want to be recognized and get this you know gift that you've worked so hard for it says
26:44LuLaRoe and then on the inside be the kind of leader that you would follow I did want to be
26:54the kind of leader
26:54leader that people would want to follow and I loved the watch the next rank is coach and to be
27:05a coach you have to
27:06have three trainers underneath you to become mentor level which is the highest level in LuLaRoe you had to
27:15have three coaches underneath you who had three trainers underneath them and that made you mentor the
27:23highest rank that I achieved was mentor and how many people was wearing your team um I honestly don't
27:32know about 5,000 yeah so Ashley was not right above me I mean I'm definitely in her line but
27:46I'm not sure
27:46where I fall mentors and the coaches their bonus checks I've seen screenshots up to six figure numbers
27:56the message was clear keep growing your team and you'll be like me there was always a huge push to
28:05recruit recruit recruit buy buy buy recruit recruit recruit you will get there and so that's mainly what I
28:14focused on and I actually let my sales slip because I was more focused on recruiting people my boutique
28:24kept itself afloat I purchased wholesale like seventy eight thousand dollars worth of wholesale inventory
28:31from LuLaRoe in my year and a half I was there I sold like eighty three thousand so it's only
28:39a few
28:40thousand dollars and with my business expenses it kind of was like a wash but in bonuses I made over
28:49sixty five thousand dollars so where's the real money to be had here I would get text messages at
28:57like nine ten o'clock at night from my upline saying hey I got a hot one she wants to
29:01join right now get
29:02online and send her your link she wants to join right now I didn't even know half of the girls
29:07that
29:07joined underneath me because they weren't people that I knew personally they were people that I
29:12was given so that I could rank faster so that those bonus checks could be padded nice and fat
29:20so explain the bonus and how it related to the business okay so the the the fact is fewer than
29:3120 percent wait what you're gonna get logical hold on a minute okay the whole point of getting a bonus
29:40plan was this the business was growing it was growing so fast and I was doing all the training and
29:45I was like oh my gosh I can't do this
29:47there were other people there were other people that were saying hey my friend my neighbor my sister wants to
29:51join and they need to make money and I sat there and I thought to myself wouldn't it be awesome
29:57if they got a little bit for telling the story that was my mindset
30:02I did not create the bonus program you were involved in it correct nope did you ever consider LuLaRoe NMLM
30:13or a multi-level marketing company nope
30:17I like to refer to our plan as multi-level management because we're more of a wholesale to retailer business
30:25with the component of our leadership plan being designed to compensate mid-level management and instead of hiring people to
30:34take on that role paying people in a structure inside the business to perform those functions
30:47a bonus check started getting bigger and bigger and bigger and I was like how is this girl making two
30:56hundred thousand dollars this month how is this even possible financially for the company I was making really great money
31:05you know the bonus checks from building a team
31:08when you say a bonus check is there a ballpark that you feel comfortable for sure not
31:18I think at our height we had eleven hundred members on our team the highest bonus I believe that we
31:28made I think it was forty two thousand
31:34correct I would say even twelve months of bonus checks anywhere monthly between twenty two thousand and forty two thousand
31:41dollars
31:42so we got all kinds of news we got all kinds of stuff we do have some Halloween leggings left
31:47I remember getting a call from Deanne and her message to us was that we needed to really focus on
31:55building our team
31:58I remember one time I won't say her name her bonus check for the month was seventy thousand dollars
32:04and I remember because we went to Louis Vuitton and we all got matching backs
32:13within almost a year I reach mentor status
32:20my largest bonus check was fifty one thousand dollars for the month
32:24I bought two brand new vehicles
32:27I even had LuLaRoe 3 on my license plate
32:32I tried to put LuLaBro on my husband's license plate
32:38and he told me no we're not doing that
32:43I recruited by showing people how much money you can make if you join LuLaRoe
32:52and that was exactly what LuLaRoe wanted us to do
32:56there were certain posts on social media that they wanted us to post daily
33:00like made a big breakfast this morning
33:01so thankful for LuLaRoe that I can stay home with my kids
33:04and we can make big messy breakfasts
33:06if anything was positive in your life it was always because of LuLaRoe
33:10it says hashtag because of LuLaRoe
33:13are you familiar with that hashtag?
33:17I see it, yes
33:21do you know what it means?
33:22no
33:23I had taken a picture outside my home
33:26and a lot of people commented that you have a very pretty home
33:29and Deanne was extremely upset that I had not hashtagged that Instagram post because of LuLaRoe
33:34she only got two likes, that's sad
33:38when I say LuLa, you say Ro, LuLa
33:42LuLa, when I say LuLa
33:46going to the leadership events was so exciting
33:50they put on the show of all shows
33:57these events inspire us as leaders in the company
34:01they were actually one of the best parts
34:03big balls of fun and food and glitter and music
34:06the energy was high, everybody was feeling motivated and successful and accomplished
34:11they always made all their events so fun and energetic
34:15it made me feel excited and important and connected to this message of LuLaRoe
34:22when there was a waiting list of like thousands of people waiting to get onboarded
34:26we said, you know, it would be fun to get those people in the waiting list to come to the
34:32events still
34:32and someone had this idea to do a drawing
34:36everyone in the queue stands up, they have a card
34:38and if you had the ace of hearts or the king of diamonds
34:42you got to get onboarded that day
34:44and you may have been in a six week wait
34:47and oh my gosh
34:48people were flying to every event
34:51just to try and get
34:55the golden ticket, right?
34:58it was like Willy Wonka and the chocolate factory
35:01it's like
35:01I got a golden ticket
35:04I got a golden ticket
35:06I got a golden ticket
35:07I got a golden ticket
35:09and then
35:10one day I said
35:12someday
35:13we're gonna go on a cruise
35:15I came out of the room
35:16I'm like
35:18so
35:19that was her vision
35:20and we made it happen
35:24the LuLaRoe cruise is a big incentive
35:27and a big part of like a goal for people to reach for
35:31the LuLaRoe cruises have been probably one of the best experiences of my entire life
35:37I have earned
35:39at this point in time five LuLaRoe cruises
35:43so I'm now working to qualify for my sixth
35:46we were always taught that we had to leave by example and cruise qualify
35:51which meant selling $12,000 worth of clothes per month
35:57if you were on a boat trip it was because of what you did for them
36:01whether it be sales or recruitment
36:04but if you were on a boat trip you were big in both areas
36:08I was invited
36:09I did turn down the cruise
36:17being on a boat with a whole bunch of white people like that just not my thing
36:20I'm so sorry
36:21I just had to say it
36:22I love white people to death just being on a boat in the middle of nowhere
36:26and it wasn't only but a handful of us if you know what I mean
36:29I'll just pass I'll see y'all when y'all get back
36:31but thank you for the invite
36:36in the beginning you know all the events were really they were fun
36:41I mean it was exciting you got to meet people
36:43you know but things would start to happen that kind of took away that fun part of it
36:47like we never got to enjoy those trips because we were working the entire time
36:52we had to teach and to do instruction and to help people
36:56you were required as a leader to attend those events and they are expensive
37:01you were paying for the ticket to go there you're paying for the lodging you're paying for your food you're
37:07paying for every aspect of that
37:10I felt pressured to be there to act like I was having a lot of fun there but I really
37:16just missed my family
37:19If we're having a training and you're going to sit in your butt in a chair for eight hours and
37:24listen to people
37:24tell you how to build your business better
37:27two days
37:27you know for two days in a row
37:29when they know that interspersed with that training is going to be entertainment and opportunities to socialize
37:35it makes an event a lot more attractive
37:37did you do anything in front of a crowd at Vision?
37:40yeah
37:40what did you do?
37:42danced my butt off
37:44was it fun?
37:45yeah
37:46dancing's fun
37:48I think after the first event I put on
37:51you know I had a budget
37:53and then after that Mark was like
37:55hey Sam you have no more budget just do your thing
37:59so for convention 2017
38:01I booked the stadium and I booked Katy Perry
38:04we hired
38:06I don't know the person's name
38:07Katy's
38:08Katy's
38:09Katy Perry's
38:10um
38:12I think
38:13I remember
38:13when we like said Katy Perry
38:16and Deanne like she was like no
38:17like
38:18you mean the girl that like
38:20sang about kissing another girl
38:21oh no we can't have her
38:25who does not want a Katy Perry concert to yourself
38:28that was amazing
38:30and you're gonna hear
38:32we go
38:33oh
38:33oh
38:34oh
38:35oh
38:36they probably spent a total of 30 million dollars on that
38:39Katy Perry alone they probably spent 5 million
38:42I mean Angel Stadium was like half a million
38:46sound was probably another million
38:49concessions
38:51decorations
38:52parking
38:53security
38:55adds up bro
39:09I understand
39:10Ruler
39:11has experienced tremendous growth
39:13so I'm just trying to get a sense of that
39:15we averaged 25% growth month over month
39:19I mean I'm a numbers guy
39:21and I couldn't believe the growth that we were having
39:24and I just kept
39:25you know we kept trying to keep up
39:27and
39:28and we would project wild projections
39:31and then we would surpass them
39:37I described it as being at the Thanksgiving table
39:41and eating so much that you stuff yourself in the face
39:44but you still keep eating because you can't stop
39:46I mean you name a system inside of the business
39:49and with that kind of growth every one of them was under pressure
39:52the email department was expected to do 150 emails a day
39:56nobody even really cared about the quality of those emails
40:00we had to correct missed deposits deposits that went to the wrong accounts
40:05in our world in the design end of it yeah it was a shit show
40:11I would be sitting at the computer knowing that I had to have at least like a hundred prints by
40:17the end of the day
40:18and they didn't really explain why the demand was so high
40:21but we understood that the company was just getting really big
40:26you would think I had my ideal job
40:27I get to make art for a living
40:30but yeah I was making art with a gun against my head
40:37we ended off 2015 at 70 million dollars
40:41and then 2016 we ended off at 1.3 billion
40:45in 14 months I experienced 2 billion dollars worth of growth
40:51I'm not qualified to run an events and marketing department for a million dollar company
40:57let alone a billion dollar company you know
41:01little did I know that I'd be flying on a jet with like leggings company
41:06PJ dance party with Lara the stewardess
41:09I remember we'd get on and the pilots would be like who are these guys
41:12like they were used to flying Justin Bieber and Bruno Mars and Ty Dolla sign
41:19and here we are just like a bunch of dorky dudes wearing leggings
41:25Vision 16, LuLaRoe Convention
41:31there was a lot of desperation of keeping the people happy
41:35there was a lot of desperation of keeping the people happy
41:36amongst underlying massive issues was like let's just shower them with Disney and stars and stripes and
41:46Katy Perry you know
41:50Do you feel like LuLaRoe is a pyramid scheme?
41:55Yeah, yeah
41:56It had the same infrastructure, the same compensation plans
42:01the same way of recruiting
42:03Yeah, definitely
42:09Multi-level marketing companies are often called pyramid schemes
42:15But MLMs are not illegal
42:17Pyramid schemes are
42:19And the way that multi-level marketing companies differentiate themselves from pyramid schemes
42:26is that they say they're selling a good
42:30LuLaRoe says that because they exchange goods for money
42:34they're not the pyramid scheme
42:36But the primary way that many salespeople are making money
42:41is not actually by selling the clothing
42:47If you look at a multi-level marketing scheme
42:50You will see that over half of all the money goes to the top 1%
42:55And over 80% have nobody below them
42:59They have to lose
43:00So the structure itself
43:04Dooms the vast majority
43:07To see those kind of numbers hit your bank account
43:11My husband couldn't believe it
43:13He was still working
43:14People asked why was he still working
43:17Because that money was spent every month
43:18Do I go and buy some nice things for myself?
43:21Sure do
43:21Bought a Louis Vuitton handbag
43:23I'd serve it
43:24I'm not going to apologize for that
43:27They very much encouraged
43:30Spend, spend, spend that bonus check
43:33They wanted you to look good
43:35To recruit people
43:36And to live this fabulous lifestyle
43:41I remember one dinner
43:43Spent almost $10,000 at dinner that night
43:47And I acted like it was nothing
43:48Actually I just handed my credit card over
43:51And it's like charge it
43:54I would start to max out the credit cards
43:58Living paycheck to paycheck
44:00But my empire was growing
44:06I had over 2,500 people under me
44:10On my team at that point
44:11What they're telling me to do is working
44:14I gotta keep doing this
44:15I didn't even think twice about it
44:18But looking back
44:20I wish I could take back everything I did
44:25Because working for LuLaRoe
44:29Absolutely destroyed my life
45:06To be continued
45:08To be continued
45:12To be continued
45:27To be continued
45:29To be continued
45:31To be continued
45:33To be continued
45:34To be continued
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