00:00What's the best OLED TV for bright rooms? We've just tested the LG G6 and this is the new king
00:06of the living room for sports, gaming and movies in all conditions, beating the Samsung S95F that
00:14we previously recommended for bright rooms. Mirror-like reflections, where objects are
00:19clearly reflected in the screen, have always been the main downfall of the typically glossy
00:24and historically not that bright panels of OLED TVs. The reason they are particularly distracting
00:30is twofold. They have very clear and contrasty details that mean the eye is more likely to catch
00:37and focus on them than a hazy reflection and when you focus on them involuntarily your eye has to
00:43refocus because the reflection is actually on a different focal plane to the TV panel. More recent
00:49OLEDs have made a valiant effort at handling mirror-like reflections while still having a
00:54glossier screen that produces richer black tones but ultimately none of them could beat the Samsung
00:59S95F's OLED glare-free 2.0 screen which uses a matte coating to turn all reflections just into a haze
01:08so you literally can't focus on them anymore. It's highly effective but it has a downside. The
01:14Samsung S95F's black tones are not as deep or rich as you'll find on OLEDs with glossier screens when
01:21there is a light creating a haze across the screen. It's a compromise but had been the best option for
01:26bright rooms anyway until now. The LG G6 uses a glossy screen with a new anti-reflective layer and it
01:34is
01:35the most effective screen we have seen so far at balancing reducing reflections with keeping those black tones
01:43looking black. We compared it directly with the Samsung S95F in our testing rooms at the same time
01:50so here is why we think the LG G6 is the winner. In a brightly lit room the G6 clearly
01:55demonstrated
01:56richer black tones and more dynamic contrast than the S95F exhibiting better shadow detail in near black
02:04areas so elements that might crush into the black or grey tones on the S95F stay as distinct elements on
02:12the G6.
02:13While the S95F is so effective at blocking mirror-like reflections black tones look more raised in comparison
02:20and shadow detail just therefore isn't as good with the same subtle objects we could clearly see on the G6
02:27looking more obscured.
02:28In brighter scenes especially with strong highlight areas in them these look punchier on the G6 as well
02:35at least in part because the deeper black tones it's capable of still holding on to create a more powerful
02:41perceived contrast difference with the bright tone. And throughout all of this the G6 still does a superb job
02:48of limiting mirror-like reflections. While some are still present it didn't distract from our viewing experience
02:54in the way that it would on the OG G5 and other glossy OLEDs in our same consistent bright room
03:01testing
03:01conditions. However one thing that cannot be denied is the Samsung S95F's reflection killing skills. That TV
03:08does such an effective job at eliminating those mirror-like reflections not only of objects that you might see
03:14but direct light as well turning even reflections of the sun or a lamp just into a haze. Looking at
03:22overhead
03:22lights in our testing lab against both screens the S95F could completely eliminate the shape of the
03:29light totally whereas on the G6 you can still see the shape of the light itself on the black screen.
03:35So if you've got a room with a light source you can't move and you view your TV from a
03:39certain angle
03:40where that's visible in it the S95F might still be the best option for handling that. Now I should mention
03:46here that the Samsung S95F does have some tricks you can pull to improve its perceived contrast even
03:52when there's a strong haze on the screen. Using the movie mode instead of filmmaker mode really improves
03:58the black crush but does also make the image overall more oversaturated and less accurate. As a result we
04:05still preferred watching the G6 because even if it's filmmaker mode with a few reflections those reflections
04:12are now so limited enough that they don't overwhelm the image but you still have that beautiful accurate
04:17colour-rich picture. Now Samsung does have a new flagship OLED TV coming in 2026 which is called the
04:25S95H in the US and the S99H in the UK. They are the same TV they are just named differently.
04:31Early testing
04:32suggests that this has an improved version of the glare-free matte coating so we are looking forward to
04:38testing that against the LG G6 but at the time of recording the S95F is still Samsung's latest elite
04:45OLED that is available to buy and while we used to think it was the king of brightroom viewing we
04:51are
04:52switching our allegiance to the LG G6. If you've got any questions about how other TVs perform in bright
04:59rooms or other questions about the Samsung and LG TVs I've talked about here please let us know in the
05:05comments below.
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