Steph Curry and Michelle Obama Just Dropped A Sports Drink

Benzinga

Steph Curry and Michelle Obama have introduced Plezi Hydration, a no-sugar-added sports drink created by Obama's health-focused brand and endorsed by Steph and Aisha Curry. The hydration market is forecasted to reach $32.6 billion by 2028. Plezi Hydration aims to compete with established brands like Gatorade and Body Armor, offering double the electrolytes and no artificial sweeteners. The brand leverages Obama's nutrition legacy and Curry's athlete approval to make a significant impact.

Transcript

00:00Steph Curry and Michelle Obama just dropped a sports drink,

00:03and it's a billion-dollar business move.

00:05It's called Plezi Hydration, a cleaner, no-sugar-added drink

00:09created by Michelle Obama's health-focused brand

00:11and backed by Steph and Aisha Curry.

00:13The hydration market is projected to hit $32.6 billion by 2028.

00:18Plezi enters with triple credibility,

00:21Obama's nutrition legacy,

00:22Steph's athlete seal of approval,

00:24and a formula with double the electrolytes

00:26and no artificial sweeteners.

00:28The launch targets Gatorade, Body Armor,

00:30and even Messi's New Drink,

00:32but with a better-for-you twist.

00:33Would you bet on a drink brand by a former first lady

00:36and the NBA's most trusted star?

00:38Drop your thoughts below.

00:39Follow Benzinga for more smart plays in business, culture, and money.

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