00:00I can provide advice which is to really push the lifestyle side of it because it really is able to
00:11draw in more fans into the sport. So I turn it over to Amaya.
00:17I think that what we were talking about, which is the strategy, I think that these layers that we were
00:28talking about is mainly also, as I said, it's about enabling the conversation about sports, about football in Philippines in
00:37general. I think that it's a first step.
00:39I think that we are supporting, and as I said, we are supporting this beautiful game in the sense that
00:46hopefully we can start seeing more support not just from the football association, also from the population.
00:54For the 170 million people, that they are missing a really, not missing because I think that there are a
01:04lot of supporters, but as soon as we provide with more content and we make it more accessible, easier is
01:12going to be to calculate each of those.
01:14And again, we are not talking about that game. We are talking about values, we are talking about values, working
01:21together as a team. We are talking about so many things.
01:24So from our side, from my left, this is one of the main goals that we have, not just what
01:31we are talking about football or fitness, we are talking about enabling.
01:34So if this helps to enable the future audiences, the future, I mean, Federation, the future players, for sure, we
01:45are going to be here to support and we have a lot of strategies related to sports.
01:49It's not just about our football, so I think that on our side, we want to ensure that this is
01:56a success story for all of us.
01:59And also help us to continue engaging with the different people. We need to listen.
02:08So my advice, which is Australia, is that we all together, we can listen. We can deliver, let's say, the
02:17different channels to be able to help with those needs.
02:24And with those, what the Philippines deserves, okay, let's be asked, that they want to deliver that part of content,
02:35or help, or support.
02:36So there are so many ways that we are going to be supporting the future of football, that you have
02:45been already doing for so many years.
02:47I think I'd like to add to what you were saying, Romagna, that the sporting industry is now at the
02:55traditional moment.
02:56The traditional distribution model that just relies on TV and the traditional business model, it's under stress.
03:04The sporting industry needs to find new ways to engage with the audience.
03:11And exactly what the left is doing with the multi-channel distribution, engaging 24-7, investing, telling the stories around
03:20the game,
03:20is exactly what the Filipino football ecosystem should be doing in the future.
03:25Because this will grow the attention, will attract more people to the game, and there's a huge opportunity for all
03:35the stakeholders in football in the Philippines to leverage that work that we're doing.
03:42We're taking the biggest stage and the biggest event now, we're bringing it to the people, and there's a lot
03:48to capitalize on that.
04:18We'll see you next time.
04:22.
04:22.
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04:23.
04:23You
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