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El consejero delegado de Allianz Seguros España, Veit Stutz, ha analizado en el XII Foro Empresarial Megatendencias, organizado este viernes por elEconomista.es, los retos estructurales del sector, subrayando la transición de un modelo reactivo a uno preventivo, y señalando la necesidad de diversificar el mercado español más allá de los seguros de motor.

En un entorno global marcado por la incertidumbre y la rápida transformación de las estructuras sociales y tecnológicas, Stutz ha identificado una serie de megatendencias críticas que están impactando de manera directa en el tejido empresarial y, por extensión, en la industria aseguradora. Según el directivo, resulta imperativo mantener en el radar factores como el cambio demográfico y la longevidad, fenómenos que a menudo quedan relegados a un segundo plano por las crisis coyunturales, pero que presentan una urgencia creciente.

Stutz ha destacado que las sociedades europeas están envejeciendo con rapidez, un proceso que también afecta de forma drástica a otras potencias globales. En este sentido, apunta a una realidad que suele pasar desapercibida: la situación demográfica de China, cuya población, actualmente de 1.500 millones de personas, se prevé que se reduzca a la mitad para el año 2050, situándose en los 750 millones. Este fenómeno contrasta con el caso de India, que se espera que duplique su tamaño, pasando de 1.400 a 2.800 millones de habitantes en el mismo periodo.

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00:00So, right, it's a pleasure to have you here. We are short of time, so I don't want to take
00:09up your time.
00:10So, you can start telling us what this audience identify as these megatrends that are directly impacting in this business.
00:23Sure, there are a few megatrends that come to my mind that I believe are important to have on your
00:30radar.
00:31First and foremost, the demographic change and the longevity.
00:36You know, with all the crisis around us, we keep on forgetting this, but especially the European societies are aging
00:42rapidly, and at the same time, they're getting older.
00:45By the way, it's not only in Central Europe, it's also in China, which people forget that China currently has
00:531.5 billion people until 2050, and 2050 is around the corner.
00:58The Chinese population will shrink to 750. They will shrink by 50%. That will have an impact on world economy.
01:06And at the same time, India is doubling their size from 1.4 to 2.8 billion people.
01:13So, that's something that we should have on the radar. For us, with the aging societies, for us also in
01:18Spain, that's happening, that has an impact on healthcare, on assisted living, on your retirement, savings, pensions.
01:29All of this is one topic that I would like to mention.
01:32Second topic, climate change and sustainability.
01:35Especially Spain is affected heavily by the climate change, and on all ends, by the way.
01:41Here in Spain, you have droughts, you have torrential rains.
01:45For the last couple of years, we haven't had it before.
01:48Hail in the south, snow in Madrid, you name it.
01:52So, the climate change is affecting us heavily, especially also in Spain, and we need to be aware of it,
01:59because we need to protect ourselves against it.
02:02What else?
02:04Cybersecurity.
02:05Manny mentioned it also in his speech.
02:09We, in Allianz, we get cyberattacks by the minute.
02:14We have dozens of cyberattacks every day.
02:16That's a topic that we need to put on the radar and make sure that people are aware.
02:21That's a topic that's going to stay and will impact all of us running companies.
02:26And, obviously, last but not least, artificial intelligence will certainly change our industry, probably most of yours as well.
02:36And I just want to give you a quick example.
02:39A couple of weeks back, I was in India, and I had the opportunity to talk to a founder of
02:45a fintech for apps.
02:47He's developing apps.
02:49Sounds so simple.
02:52Well, the issue is, if we here in Spain want to upgrade our app, it takes us a year to
03:01upgrade an app, and it probably costs us a million, without revealing any full numbers.
03:07Well, this guy is developing the very same app from scratch, including coding, testing, handing it over to you, fully
03:16-fledged, in 15 minutes for two and a half thousand euros.
03:21So that's the new reality.
03:24That's something that is already happening.
03:27Something that we should address, and I would also say we need to adopt the technology that is out there
03:33in order to protect us and be ahead of the game.
03:36And, look, last but not least, I think, as Allianz, what we're trying to do is to move away from
03:42being reactive, compensating your claims, to being preventive, to be there with you to prevent the claim in the first
03:51case.
03:52For an insurance company, the risk-price balance is a daily challenge.
03:58Yes.
03:59So, in a certain uncertain market and world, how does Allianz maintain its competitiveness?
04:09Well, I think, for our competitiveness, I would like to highlight three points.
04:14First, the financial stability, then data-driven pricing, and the third, the operational agility.
04:22Let me quickly touch on all three of them.
04:24Financial stability.
04:25Look, we are not only one of the leading insurers in the world, we are also one of the leading
04:29asset managers in the world.
04:30We are not managing billions, we are managing trillions.
04:34We are one of the top five asset managers.
04:36That gives you financial stability.
04:37And that also creates peace of mind for our clients, and obviously, you know, makes you feel at ease with
04:47a financial power like this behind you.
04:50This paired, by the way, with the brand, we're one of the top 25 leading brands, gives you a good
04:57feeling, you know, and a competitive advantage, I would say.
05:00Secondly, data-driven pricing.
05:02We are sitting on a bulk of data that we have not yet fully leveraged like other industries.
05:09And I think this is a huge opportunity for us to increase our competitive advantage by really using the data
05:16for every single customer's benefit.
05:20That we are adjusting our products to your specific needs, which we always say we do.
05:25But I think with more and more data points, we can get much better on doing so.
05:29And that's an area that I think is important.
05:33Last, the operational agility.
05:35Let me take this example of the Dana in Valencia.
05:41First of all, we've been informing all of our clients in the affected areas up front with alert SMS so
05:48that they were not running into this disaster open-eyed.
05:52Secondly, within 24 hours, we had contacted 39,000 people in this area to make sure that we are at
06:01their side and help them as good as possible in this tragic happening.
06:06That's an agility you need to have in order to fulfill your promises.
06:09You know, and that's what I mean with operational agility.
06:12You know, you need to be able to adapt to the changes that are happening and the shocks that come
06:16from the inside and also the outside.
06:18By the way, one fact that is not so well known, but I think is something that we also need
06:23to bring to the surface is, in Spain, there are millions of Spaniards living in designated flood zones.
06:31It's a topic that is not often brought up, but, I mean, look, I mean, if this is not something
06:35we take serious, it's just a matter of time that we have a second Valencia.
06:41You talked before about retirement, health, asset management, cyber attacks.
06:49So, what growth potential does Allianz in Spain see in Spain and in which business lines?
06:57Well, one of my pain points, there are many, but one of my pain points that I have is that
07:02we are still seen in Spain as a motor insurer.
07:06Yeah.
07:07Yes, which is sad, no?
07:08Thanks for confirming, but that's the sad truth.
07:13And now I'm in my fourth year here and I haven't managed to turn this around.
07:17So, just for the audience, we have 25 different products.
07:20We do everything for you.
07:22We can solve all your financial needs that you have.
07:24And for me, this is one of the areas where I say, well, there's a huge potential.
07:30We are having close to 5 million clients in Spain.
07:34We are having 8 million policies, but let's say the penetration per client is very low.
07:41So, while you see in other countries that people have up to 6, 7 policies,
07:48and they perceive it as value-adding, in Spain, we often have one or two policies.
07:52So, one of my tasks that I still try forward, besides making us a full-fledged insurer, in the public
08:00understanding,
08:01it's also that we manage to convey the value of insurance for the people.
08:08There's a huge value in protecting your wealth moving forward, but then you also need to understand that it comes
08:14for a price.
08:15And if you buy health insurance privately for 80 euros, what do you expect?
08:23In Germany, you pay 500 euros for that, but then you're fully covered.
08:26So, the value of insurance, I think, is something we need to address, and diversifying our portfolio.
08:33How is the target about to catch some clients to take some policies?
08:39So, you said that in Spain, you can offer one, two policies per client.
08:46In Germany, for example, it's very different, no?
08:50Yes, well, what we're trying to do is that we create this awareness that there is a protection gap
08:58that you have on the PNC side, but also on the life side.
09:01And that's something that we're trying to inject in our thousands of agents that we have across the country
09:07to make sure that they serve the clients better.
09:10So, we're not trying to catch, we're trying to convince.
09:13Okay. Thanks for the...
09:15Sure.
09:18How is Allianz adapting to the climate change here in Spain and in the rest of the world?
09:29Well, first of all, I think it's important that we're not doing greenwashing,
09:32so we're taking it very serious, and we also take our role in society very serious.
09:36We are one of the founders of the Faculty of Sustainability of the ESE Business School,
09:41and working across industries in this faculty to create solutions to protect our climate moving forward.
09:49I think this is important because we have a responsibility in society, and we try to adhere to it.
09:55Then, in the country ourselves, we again do what we can do.
10:02We shifted to 100% green energy.
10:06Within Spain, we moved from flying to taking the train,
10:13because your train system here, I don't know whether you're fully aware how happy you can be about your train
10:18system.
10:19I think 97% of the cases, at least until the recent incidences, the trains are punctual.
10:26In the world, in Germany, it's 10%.
10:28So if you start a journey, you never know when you arrive.
10:31Here, you have a good planning security.
10:34So we moved from taking planes to taking trains.
10:38We completely shifted our company's car fleet from combustion to hybrid to now electronic vehicles.
10:46We have full commitments in the group for carbon neutral setup by 2030, I think,
10:52a net zero by 2050, which we kept despite the fact that it seems in society this topic has been
11:00diluted a bit.
11:01Especially coming from the U.S., we stick to our commitments and try to really contribute to this topic.
11:09I think we have time to do one more question.
11:12So it is known that insurance companies are a key institutional investment.
11:17So how do you view the U.S. intentions to unlock more capital and make insurance do a key institutional
11:31investment?
11:33Well, I think that we already see that insurance plays a very vital role in uncertain environments.
11:41We're trying to unify.
11:43We are present in more than 70 countries.
11:46We are creating peace of mind.
11:50We heard it before with money also.
11:52We give trust into the future.
11:55We are there for you, for your investments.
11:57And that's something that I believe is becoming more and more important.
12:01So if you ask me, if I look at the insurance sector moving forward, what I see is an increasing
12:07demand in solutions that protect you and your wealth.
12:12And that is something that we are trying to provide to society, not only here, but globally.
12:18So, Vite, thanks for joining us.
12:21And I hope the next interview will be in Spanish.
12:24Yeah, we talked about it before.
12:25He told me I can come back, but then I need to do it in Spanish.
12:28So next year, let's see if we do it in Spanish.
12:30Let's see, let's see.
12:31Thank you.
12:32Thank you.
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