00:00Shivani Di, first of all, welcome to IONS.
00:02Thank you so much.
00:03And Shivani Di, you have brought this album a lot later on, Sarfira.
00:08So, what a great need for you to think about this album.
00:12What do you want to ask for younger generations?
00:16So, I think, first of all, I'm very happy to tell everybody that today, Sarfira,
00:22which is my new song, is released, launched.
00:26King Mika Singh is here at home.
00:27To answer your question, I think that the younger generation, or Gen Z,
00:41their language and world are different, and they need to create their fans.
00:46You have to connect with them in your music.
00:49And there was a blending that they needed.
00:52And I believe that Hip-Hop is a genre of music that Gen Z loves a lot.
00:56And I personally love it also.
00:59I've always loved it.
01:00So, I said, why not explore this?
01:02When I explored this genre, I loved it.
01:05And I said, wow, there's rapping, graffiti, breakdancing, beatboxing,
01:11and the expression.
01:14That's very important.
01:15So, I've featured 5 artists in this genre, which are from the Hip-Hop world,
01:21and also from the Mumbai's Hip-Hop world.
01:23They are a big diggaj.
01:26Marol, King Rapper, Yedana, who has raped it in this genre.
01:31Siroi, who is very ace rapper.
01:34You are very soon watching them TV shows too.
01:38NX 2D Neesi, who is also an underground rapper.
01:42Then Tash, who has really done beatboxing.
01:45And then there is of course the b-boy dancer who has done break dancing.
01:51And we have made a video of a motorcycle and car automobile workshop.
01:59It is an underground scene.
02:01Nothing glam about it. Really underground.
02:04Like very crazy.
02:05And let's go, let's go, let's go.
02:07That's the lingo.
02:10Sir, when I talk about it, my title is Rebellious and Passionate White.
02:14So, for you, there is a love track and emotional state of mind.
02:19This is not a love track.
02:21This song is to cross boundaries.
02:23To come out of your comfort zone.
02:25Be a rebel.
02:27And your madness, your craziness,
02:30explore and create something new.
02:33Something out of the box.
02:34Something edgy.
02:35Something new.
02:36It's like that.
02:37That every person has a surferah element.
02:42So, what is your surferah element?
02:44This song will also be a crazy element.
02:46A universe.
02:48A craziness.
02:48A drunkenness.
02:51Talking about surferah.
02:54But if you relate to your journey,
02:56How did you decide to use a surferah that your career identity defines?
03:03I think I always made a decision that my songs noticed and hit.
03:10When I was composed of Sajna Abija, I didn't make a normal track.
03:15You should hear the autotune and the coding effect.
03:19It was the first time I used in India.
03:22I took a risk.
03:23I got a lot of criticism for it.
03:26But I got a lot of appreciation.
03:29People noticed and got up and said,
03:32What song is very peculiar.
03:33Because there was an unusualness.
03:35I was alive when I made songs.
03:37We mixed the idiom music with a Sufi melody.
03:41Something very different.
03:43There was something different.
03:44There was something different.
03:44There was something different.
03:45There was something different.
03:45There was something different.
03:47There was something different.
03:47I will say.
03:48Every time I made this decision,
03:50I just wanted to change.
03:50I wanted to change.
03:51Now, I made a song and mix my whole AI.
03:56I am alone.
03:57But my whole background is created by AI.
04:01I also played an AI Impact Summit.
04:04I also played an AI Impact Summit.
04:05I also played an AI Impact Summit in Delhi.
04:07At Bharat Mandapam.
04:09Where our Honourable Prime Minister Shri Narinder Modi Ji.
04:13Because I as an artist believe that AI can benefit from us, we need to use it to its fullest
04:24capacity and it should not be dependent on it.
04:26So there are such things where I feel like I have my sarfira moments.
04:31Your very good friend Mika Ji, what are you doing with this event?
04:37I am so lucky to have a best friend like Mika Singh.
04:40He has been my best buddy for the longest time.
04:43He has always believed in me as a person, as a talent and I have always been inspired by him.
04:49I am a huge fan of his.
04:51I think that he does something new every time, something crazy.
04:55That he told himself that you launch it on my house.
04:58I think that is something so nice and warm and so generous hearted.
05:03There are such artists who are very few musicians and artists.
05:09And that's what King Mika Singh is all about.
05:11So what are you doing with Mika Singh?
05:14I am telling you that my next release will be with King Mika Singh.
05:19I am 100%.
05:22Vipul Shah is also a filmmaker.
05:25This is a cinematic.
05:27This is a cinematic vision also indicates that, sir.
05:31I will say that a big thanks to Vipul Amrital Shah Ji, who is a very renowned producer and filmmaker.
05:44You will have seen that Kerala's story, one and two have been in church.
05:49Movies like Sing is King and so many other big films he has made.
05:53Iconic films.
05:54So the production house started the music label with some amazing music coming out.
06:00And I am happy and thankful that Sunshine Music has believed in my music and my song.
06:05They are backing it, promoting it and releasing it.
06:09So I think it is a wonderful collaboration.
06:11And definitely, my song also tells me that express yourself.
06:18Have your craziness out there.
06:20Use it as a passion and use it to cross boundaries.
06:24Use it to become even better.
06:26Today, the trend of recreation has been very dominant.
06:30So if you are a composer, do you feel that the originality is compromised or just revolution?
06:37So I think that a bit of both is great.
06:40Originality is very important.
06:42Whenever you do music, you need to do original music.
06:45But it is not that you only do recreations or remixes.
06:48So if an artist wants to position yourself,
06:52you don't need to do recreations.
06:55You should also take some original music.
06:57That is very important.
06:59In recreations, of course, it is important.
07:01It is good to do recreations.
07:03But the fact is that the song has already composed a legendary composer.
07:11So if you give a twist to it, that is a good thing.
07:13But I think it is important to bring yourself something new to the table.
07:17To the world.
07:18If you are a member of the IPRS without your involvement,
07:22then your reaction will be emotional or legal?
07:25Legal.
07:27Because I know my laws, I know my rights.
07:29I am an IPRS member.
07:32I am a committee member of the IPRS.
07:34So I know very much that,
07:35if without the creator's permission,
07:39you can use it commercially.
07:44So that is unlawful.
07:47Yes.
07:47There are many fans,
07:50so every day,
07:50I send memes on Instagram
07:53and covers
07:55to Sajna.
07:56I feel very good.
07:57That is so nice.
07:58That people are loving my music and loving my song.
08:00But if I use my songs,
08:02if someone will go ahead and use it,
08:03that I will not tolerate.
08:05In industry, it is very strong
08:07that singers don't have fair royalties.
08:10Even after big hits,
08:18I think that our system is very slowly organized.
08:23IPRS is doing a lot of hard work,
08:25thanks to Javed Akhtar Sahib
08:27and many people like him,
08:28who have actually taken the initiative
08:30to sort of, you know,
08:32do something about,
08:34you know,
08:35giving the rights
08:36to the artists or the creators,
08:38especially,
08:38lyric writers,
08:39who are intellectual property rights,
08:42song writers,
08:44composers,
08:44producers,
08:46singers,
08:46associations and other people.
08:48So I think,
08:48there is a lot of issues happening in this industry,
08:50there is still a lot of room for improvement.
09:03There is still a lot of room for improvement.
09:05I think there is a long way to go.
09:06Why are it not doing that?
09:07Why are your fans doing that?
09:10I think so,
09:11and also,
09:11There are many agencies that try their best to monitor, but they don't know how to monitor
09:17because in some areas, India is a very huge country.
09:21There are far-flung states in the north-east.
09:24There are so many people who go and check their music.
09:29So it's important to be very vigilant and I think people just need to have more monitoring agencies.
09:35As you can see, the concerts have contributed a lot to the economy of India.
09:51They are doing so well, supremely well in India.
09:54Be it Indian artists, be it international artists, be it DJs, be it comedy, be it singers, be it sitar
10:01player like Rishabh.
10:03I think everyone is getting amazing response.
10:07Full houses, tickets are being sold out everywhere.
10:10So if your music is good and people are liking it, you can go out there and do a ticketed
10:15show.
10:16It will contribute to the economy of not just you but the entire country.
10:20It's a fantastic time.
10:32So to be honest with you, I recently went to Enrique's concert. Everything was fantastic.
10:41Kuch bhi mis-management, crowd mis-management nahi thi.
10:44Toh, cold play ke bhi concert bhi main ho ke hai thi.
10:48So I think, I don't know, it is definitely getting better.
10:52There is the Lola Palazza festival also which happens in Mahalakshmi.
10:56Wahan pe bhi mainne bhoot enjoy kiya tha.
10:58I think where production is concerned, no, I disagree.
11:02Sound production, audio production is fantastic in India.
11:04We have some amazing sound engineers here.
11:07AI music, AI, the music industry has increased a lot.
11:13So I think AI has been so advanced that the singers' voice can be thrown out.
11:19So it is more expansive and more threats.
11:24So I don't think we should take this as a threat.
11:26Because at the end of the day,
11:28I mean, I don't think you will listen to them once again.
11:34But that is not a living person.
11:37That is just a voice which is created out of AI.
11:39He knows that.
11:40But yes, AI can be a very good support system.
11:43It can be a very good assistant.
11:44Use it as an assistant.
11:46This is what we discussed in the AI Impact Summit.
11:48That we should use AI for our benefit.
11:51This is not that we should take over and that is our threat.
11:54You can see our page and do it.
11:56What do you need to do in the body-wood system?
11:57What do you need to do in the new artists' lives?
11:59What do you need to do in this industry?
12:01So I think, of course, talent is always there.
12:05There are no two ways.
12:06Without this, you cannot start anything in this industry.
12:10But yes, as you said, the survival.
12:13It is very important.
12:15How can you monetize?
12:17How can you earn money?
12:18How can you have a commercial benefit as a performer?
12:23So, of course, definitely I think new artists can actually join organizations like the IPRS and learn a lot more.
12:31There are so many now music connects, music symposiums, which provide a lot of learnings to the artist.
12:39So, I think it is all there, online in fact.
12:42If you just Google it, you will get information.
12:54In fact, Asha ji is my favorite singer in the entire universe.
12:59She is the most versatile singer.
13:02The day she passed away, I also told her that it is a very, very sad moment for the entire
13:08music industry, for the entire world.
13:10She had not just sung in India, but she had also collaborated with many international artists, beautifully.
13:15She was very good, beautifully.
13:17Her versatility from songs like,
13:19Pia Tu, Ab Tu Aaja, Yeh Mera Dil Tu,
13:22Dil Chiz Kaya Hai from Umrao Jaan.
13:25You know, so, I mean, she was supremely versatile.
13:29I mean, I am a hugest fan of her, seriously.
13:32Laksha, if you want to give a message to you, and your future will be a second.
13:37I just want to say,
13:39Thank you so much for supporting me for 24 years.
13:42And keep it going.
13:44And because of you, I am there.
13:46And I will keep going.
13:48And keep loving my music.
13:49And upcoming artists, I want to say that,
13:53Be original.
13:54Be as original as you can be.
13:56And all the best.
13:56And listen to the surface.
13:58And remove the surface elements from your surface.
14:01Take it out.
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