00:00As Tim Cook steps down as Apple's CEO, this is his 15-year legacy by the numbers.
00:06Cook took over from legendary co-founder Steve Jobs in 2011.
00:11Some commentators dubbed him the understudy, questioning whether he was really up for the job.
00:17But under Cook, the company's market cap rose tenfold to about $4 trillion right now.
00:24Cook oversaw an almost 700% profit improvement, despite pressures from COVID, plateauing smartphone sales, and rising tensions between the
00:33US and China.
00:34While Cook hasn't broken much new ground with entirely new products, he has built a successful ecosystem that's kept buyers
00:41coming back for Apple's products.
00:43He also built up the network of Apple stores, including, and importantly, increasing that footprint in China.
00:49The company sold its billionth iPhone in 2016, and as of this January, had more than 2.5 billion active
00:58devices.
00:58A major part of Cook's legacy will be a $600 billion US spending commitment made last year.
01:05It's Apple's biggest investment plan ever.
01:08Part of Cook's work with the Trump administration to avert punishing import tariffs on iPhones.
01:14As John Ternus prepares to take over as CEO from September 1st, he'll be charged with steering Apple through the
01:21AI age.
01:22It's an area where many say the company has lagged.
01:26He'll be hoping to turn that story around.
Comments