00:00And joining us first is Bloomberg senior tech editor Dana Wallman in New York who helps lead
00:04our consumer tech coverage which of course reported earlier this year that Ternus was
00:08the heir apparent. Mark Gurman has an extraordinary way of foreseeing Apple's future as always
00:14but who is John Ternus? So he really has spent most of his professional career at Apple. He
00:22joined just four years after graduating college so he really has grown up there professionally.
00:27He came there as a recent mechanical engineering grad and as you said really has that background
00:32on the product side. So he really is a hardware guy and as we've reported here at Bloomberg more
00:40recently has been consolidating power and responsibility on the hardware side presumably
00:46in preparation for this the CEO transition. Overnight Bloomberg published the full memos
00:55that Tim Cook and John Turner shared with Apple staff and I'm just pointing that out to our
00:59audience because right now there's basically a company-wide all hands going on. So we're on the
01:04watch for any news that comes out of that. What else are we learning? The read on this from our
01:09reporting and the comments from Tim Cook is that he has a new role but he's not really going anywhere.
01:16What are we expecting him to do? So he's going to be transitioning to an executive chairman role
01:21and really focusing on diplomacy both at a corporate level and almost geopolitical level just given where
01:28Apple sits at the intersection of U.S. policy and U.S. relations with
01:36countries like China. So according to our reporting at least as much as John Ternus was ready to assume the
01:44role
01:44of CEO wasn't quite ready to take on this more geopolitical role of negotiating on behalf of the
01:51company in a really high stakes way. That is the core of the story and what you need to know
01:56about Apple.
01:57Bloomberg's Dana Wallman who leads consumer tech. Thank you.
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