Netflix’s Ad Tier Hits 70M Users Globally, with Over Half of New Subscribers Opting for Ads in Markets Offering the Cheaper Plan

Benzinga

Netflix's ad-supported plan has reached 70 million monthly monthly active users. On Tuesday, Netflix revealed that over half of new sign-ups in regions offering this option now choose the ad-supported plan, signaling robust growth. Netflix will stop reporting subscriber numbers next year, shifting its focus to revenue and other financial metrics as key performance indicators. Netflix will air two NFL games on Christmas as part of a three-year deal, with ad inventory already sold out. FanDuel will serve as the exclusive pregame betting partner, and Verizon also signed on as an advertiser for these broadcasts.

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00:00It's Benzinga bringing Wall Street to Main Street.

00:02Netflix ad-supported plan has reached 70 million global monthly active users.

00:06On Tuesday, Netflix revealed that over half of new signups in regions offering this option

00:12now choose the ad-supported plan, signaling robust growth.

00:16Netflix will stop reporting subscriber numbers next year,

00:18shifting its focus to revenue and other financial metrics as key performance indicators.

00:24Netflix will air two NFL games on Christmas as part of a three-year deal,

00:28with ad inventory already sold out. FanDuel will serve as the exclusive pre-game betting partner,

00:33and Verizon also signed on as an advertiser for these broadcasts.

00:37For all things money, visit Benzinga.com slash GSTV.

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