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00:00The next 12 weeks will be the toughest of your life.
00:04Lord Sugar is on the hunt for the next big thing.
00:08This is an opportunity of a lifetime.
00:12Battling for his backing, some of Britain's brightest prospects.
00:16Come on, boys. Look at that. Your life depends on it.
00:20And then hit him.
00:21It's a deal worth fighting for.
00:23I can sense a bit of friction, actually.
00:25Daniel, is that on you?
00:25So, no.
00:26I'm talking then.
00:2820 candidates.
00:30I've never been kicked in the balls by a goat, to be honest with you.
00:3312 tough tasks.
00:35This is a complete and utter joke.
00:39Just jump straight in.
00:40One life-changing opportunity.
00:42You're fired. You're fired.
00:44You've completely messed it up. You're fired.
00:55Previously on The Apprentice.
00:57I'm giving one team chickens and the other eggs.
01:01Guys, I'm getting stressed, man.
01:02Team egg cracked under pressure.
01:04If we don't make any money, this is a profit task we will lose.
01:07And on team chicken...
01:09Can I interest you in a chicken and mushroom pie?
01:11Dan's approach ruffled feathers.
01:13I think we're struggling to shift the pies.
01:15Do you want to revise your tactic?
01:17I think we just hold the prize.
01:18In the boardroom...
01:19Your pies ended up making a decent crust.
01:23...vindication for Dan...
01:25Good job, Bonnie.
01:26Proud of you.
01:26...meant it was Tanmay...
01:28What the hell was you doing?
01:30...who got plucked.
01:31You're fired.
01:408pm.
01:41I don't feel like you got a chance to be a PM.
01:44Because people are continuously talking for you.
01:46Yeah.
01:47Do you know what?
01:47I think there were clearly some gaps...
01:50...in Dan's project management and leadership.
01:51I was just trying to highlight them and point them out.
01:53I think Connor has been speaking for a lot of people in here.
01:57I think he potentially could be going up for a PM.
02:01I'll get out.
02:02Next one though.
02:08Hello.
02:11Hi.
02:12This is Big Zoo.
02:13Your practice is required for your next task.
02:16At the Crossnest Pumping Station.
02:18Lord Sugar will meet you there at 8am.
02:21Oh my God.
02:22It's Big Zoo.
02:24What's going on?
02:25Big Zoo just called to tell us to meet him at the Crossnest Pumping Station...
02:30...at 8am tomorrow.
02:32Guys, Big Zoo!
02:33Big Zoo!
02:35He's a rapper, entertainer.
02:36He has a Big Zoo show.
02:38Oh yeah!
02:38Big Zoo's big, bro!
02:40I think it's an advertising task for his new song or something.
02:43Big Zoo!
02:44Big Zoo!
02:45I mean, I haven't got a clue who he is.
02:51In South East London, Crossnest Pumping Station.
02:57A Victorian engineering marvel with a practical past.
03:15Good morning.
03:17Good morning.
03:18This place was designed by Joseph Bazalgette, a Victorian engineer that introduced the city's
03:27first sewerage network, transforming the health of Londoners who had been drinking contaminated water for decades.
03:35So for your next task, I want you to create a campaign for a new bottled water.
03:43You'll build a brand, shoot a TV ad and showcase your product live on social media.
03:50Now, I need to even the teams up.
03:54Harry, where are you?
03:56Yes, Lucia.
03:57Please move over to Team Eclipse.
04:02Now, you've had a few weeks to get to know each other, so I'd like you to choose your project
04:07managers right now.
04:10TV, social media, pitching, confident with them, but I need help with the branding and design.
04:15I don't have a water bottle idea, but I'm happy to bring it to life.
04:18You should put yourself forward to Connor.
04:22Does anyone want to actually be a project manager first?
04:25I do.
04:26Campaigns for promotion.
04:27I feel like I can help you, but I don't do the social media bit.
04:31Have you decided?
04:35Yes, Lucia.
04:36Team Alpha, who's your project manager going to be?
04:40I put myself forward, Lucia.
04:42Right.
04:42Given his experience in social media, that makes sense.
04:45Team Eclipse, same question.
04:47Karishma.
04:48Karishma.
04:49Right. Why?
04:50So, I'm a social media consultant and I've been present on social media for the last seven years, working as
04:56an influencer and content creator.
04:58Okay. Now, this is all about creating a bold brand.
05:03Somebody who has achieved that is this gentleman here.
05:08Welcome, Big Zoo.
05:11Well gone.
05:13How you guys doing? I'm Big Zoo.
05:15You may know me as a rapper, TV chef, but what some of you don't know is I started a
05:20canned water brand two years ago called Drip.
05:22We changed the game. One thing we did is prove that water isn't boring.
05:26Thank you very much for that. You'll be pitching your campaign to this gentleman here and a panel of experts.
05:34But, ultimately, I will decide whose advertising campaign is the best.
05:41Everything clear?
05:42Yes.
05:43I'll see you in the boardroom in a couple of days' time. Off you go.
05:49Two days to tap into the bottled water market by building new brands and creating campaigns.
05:57I'm really grateful for the opportunity to be your PM today, guys.
06:00Thirsty for a win.
06:01I would really like to create a drink for people who are passionate about sports.
06:06Content creator, Karishma.
06:08I'm someone who's newly into fitness.
06:10Looking after myself, going to the gym and keeping myself hydrated, only recently became a priority for me.
06:15I think we can motivate people to actually get into the gym through this campaign.
06:20Which is a big one.
06:20Like, you're changing lives, but with water.
06:23You know, it is a very simple product, but if we can actually put the metaphor of transforming one's lifestyle,
06:28it's powerful.
06:30This is what I do every single day. Brands give me an idea, I turn it into real life, and
06:35then I make the millions.
06:36So, that is exactly what I do day to day, and that is exactly what I get to do today.
06:40Well, everyone, thank you so much for selecting me as PM.
06:44Setting out his strategy.
06:46I'm definitely going to be listening to the team.
06:48And ultimately, collectively making a decision together.
06:50Absolutely, mate.
06:51Yeah.
06:52First time project manager, Connor.
06:55First things first, is to choose our target market.
06:58Does anyone have any strong ideas?
07:00I think the commuter area, I definitely don't drink enough water.
07:03So, could that be an area that we actually target?
07:06So, I was thinking sports, if I'm being completely honest.
07:08I think sports in general has rapidly grown.
07:11But it would be really easy to promote it to commuters.
07:14Yeah.
07:14Everyone is getting into sports now.
07:16So, that's probably good to maybe go down that route.
07:18Yeah.
07:19Roxy, what do you think?
07:20I feel like I'm drifting towards the commuting side.
07:22Okay.
07:23Does anyone feel extra strongly?
07:28Do we want to take a vote?
07:29Is that the quickest way to solve it?
07:32Yeah.
07:32This is the first time Connor has been project manager.
07:34And in the past, he has controlled the team from the back seat.
07:37But now, he actually has the opportunity to control things.
07:41He's putting everything to the vote.
07:42I mean, that's all well and good.
07:43But at some point as project manager, you've got to make a decision.
07:47So, for commuters?
07:50Okay.
07:50So, collectively, I think we're going to go with commuters.
07:52All happy?
07:53Yeah.
07:54Brilliant.
07:54Perfect.
07:56Next job for project manager, Karishma.
07:58So, who here feels confident with social media marketing?
08:01Decide who does what.
08:03I do.
08:03That's what I do in my day-to-day.
08:05Would you like to be on my sub-team leader?
08:06I would love to.
08:07Just on that, just with me having a marketing agency as well, I do a lot of adverts.
08:13I'd feel comfortable being able to lead the TV advert team.
08:16Mm-hmm.
08:17I will be taking care of the TV advertisement.
08:19And with me, Lawrence, Kieran, Megan.
08:22Branding team will be Carrington, our social media expert.
08:26Harry, Priyash, and Andrea.
08:29I want it to be eye-catching, bold colours, nothing boring, nothing ordinary.
08:35As a team, we voted for Karishma to be the PM because of her social media skills.
08:40And I'm actually quite shocked that she didn't put herself on that side.
08:43So, she could have just brought her social media expertise through on that.
08:47I've got every confidence.
08:48Let's make something extraordinary, guys.
08:51Roxanne, do you mind if I put you on the branding team with Levi, Rajan, and Dan?
08:55Yeah.
08:56Anyone on the branding team want to put themselves forward for sub-PM?
08:59Has anyone had any experience in branding?
09:02Has anyone created, like, a brand from scratch?
09:04Both.
09:05So, I've got experience in both areas.
09:07Give Roxanne the reign?
09:08Keep the boys in check.
09:09Yeah.
09:10Okay, perfect.
09:10I want it to be seen as the water bottle that you carry around with you.
09:13Almost like the replacement of your phone.
09:15I trust you with this vision.
09:16I know it's a little bit loose, but I trust you.
09:23The way I do ads is you're not selling a product you're selling a feeling.
09:31And people spend millions on a feeling.
09:33The rest will build their brands.
09:37connor was a bit vague i'm not gonna lie when he said something to replace the phone in your hand
09:43with a bit of a ambiguous kind of like description from pm but i think you know we've got the
09:48right
09:48person in the seat today would be fantastic southeast london base for both teams leading
09:56design agency 10 days hello hey you all right good afternoon top of the to-do list i think the
10:03best
10:04one might be thrive nail down a name with the word thrive i can imagine going to the gym it's
10:09bright
10:09brandon colorful poppy also brainstorming brand names i thought maybe calling it north because
10:16people always say the water from the north is better the other team yeah i like that idea what about
10:22like
10:22north h2o yeah it tastes better from the north it's an okay name but i'm just worrying the people who
10:29don't get it they're gonna be like well i don't get it i think we could definitely make it work
10:33we can just make it fun and exciting do you know what i think would be good north h2o supporting
10:39you
10:39to reach your peak yeah i love that but you're dividing demographics i'm just worried about the
10:45connotations of the north and south divide but then maybe in the logo we can do some mountains as well
10:50you know we are supporting everybody to reach their peak i think it's tricky i think it's a bit of
10:55a risk
10:56dan came up with this idea of north water because water tastes better up north but actually they
11:02shied away from the whole original concept and it's now about mountains and peaks well if you only half
11:09go down that message nobody will get it you either have to fully embrace it or drop it completely
11:15i think it does look clean i like the look of the peaks um yeah
11:25across town everyone's on their phone they're glued to it while pasha pitches an advert aimed at
11:31parched commuters and there's almost like this angel that's got this bottle everyone stops everyone
11:38stairs and it's like a gaze yeah on karishma's team i think the tv advert would be like boxing ring
11:46someone gets knocked down they have a sip of the water and they come back up estate agent kieran
11:50plans a knockout campaign i love that so much because i want people to feel defeated and then we pick
11:56them up so um location wise i don't want to do gym don't want it's not no it's too obvious
12:01i want to go
12:03to this like enchanted looking place how do you want to do like the box and stuff and like we
12:08don't
12:09have to be that literal i'm thinking like he's getting knocked out he's not getting knocked out
12:12by fist he's getting knocked out by the camera we see you hit the floor bam yeah i want somewhere
12:18with
12:18really exciting lighting he drinks this water and we have like a close-up shot of his eyes just like
12:24powering up like he is one like yeah literally just like we want it to be performance enhancing water
12:31i promise you guys i'll bring it to life i can see it i can just see what i want
12:36to do so like
12:36other opinions thank you for sharing but we know i know what i'm doing and if you want to save
12:42a prop
12:43boxers don't normally wear t-shirts i'm happy not to wear a t-shirt yeah i bet you're not
12:47yeah lunchtime for connor's team hey roxanne a chance to check in so the logo is north h2o
13:00our tagline is supporting you to reach your peak
13:04we've got a few lines representing like mountain peaks so the mountains are actually showing that
13:10they're going to be reaching the peak drinking this water levi levi sorry for interrupting it's
13:14just mountains are extremely jarring to commuters commuters you're thinking public transport you're
13:19thinking tubes bikes quickness i think it would make more sense once you see the logo but also
13:25if you're lost if you're lost you you know you're finding yourself the only problem with that is you're
13:30not going to be lost on your commute and if you're lost on your commute you're probably unemployed
13:33we luckily have a very adaptable and agile team over here so we'll make it work but i do think
13:39it is
13:39quite the challenge to make north and the mountainous range kind of fit especially when we're going
13:44on a commute
13:48east london location for karishma's boxing themed ad oh my god an immersive cocktail bar oh my god it
13:58is avatar literally wow aiming to take the lead we've got director megan marketing expert megan
14:07do you know when you can walk backwards but you zoom in i forgot what that's called i did it
14:11in
14:11media but can we try that quick yeah yeah we can yeah three two one go that's nice okay here
14:19and i
14:19want some movement look tough and rough you're not having a good time here you're scared that you're
14:23about to get beat up cool and stop there and then can we have a close-up shot hang on
14:27are we doing the
14:28punch with the camera just yet not just yet right now we're just recording that he is scared
14:33i'm a bit confused why karishma did appoint me to be the director of the ad fair if she was
14:37just
14:38gonna lead it herself i actually did media studies for a level so i'm actually quite clued up with
14:43doing different camera positions she's just taking on the whole load by herself all right three two one
14:49action and then hit him nice nice nice look like you're dying all right lawrence come in with the
14:56towel on the water open your mouth here nice nice nice nice nice okay i think he's drowning
15:05across town backdrop for north h2o it's about three commuters on their journey to work a boat on the
15:14river thames the angelic rothna comes in drinking north h2o at the helm pasha you're gonna help me
15:21with directing two captains and cue rothna which direction is this boat heading north and cut
15:32i thought you're gonna go sorry just to interject do you not think it's better to do the other wrangle
15:36from the view of vanessa so what i was going to do is just repeating now the same one we
15:42did i think
15:43you are just going straight onto the boat because otherwise that's just going to be too much too long
15:47that's where you chop a change at the edit tomorrow do you guys want to walk on and raf if
15:51you don't
15:52mind just recording from this as they pop in over the boat yeah perfect that can get that can cut
15:58there okay and cut brilliant i think it is great to have pasha there at some point we were being
16:05a
16:05little bit pedantic i do think you can go back and forth all day saying shall we record it like
16:09this
16:09shall we record it like that in a creative process like this you do have to make those decisions so
16:14if
16:14you could maybe record from here what are you doing now well it's just rothna drinking the water again
16:18but we've already got that on the other team i was thinking aluminium ball because it's recyclable
16:26yeah it's got the cap vessel in the can but are we all happy to go with that one yeah
16:30next a bold
16:31brand for their bottle so the color we need to decide is the main aluminium bottle now i think i
16:37was
16:37thinking not primarily blue because boring oh what about more orangey um i don't like purple as well
16:45don't love that one i was thinking like yellow yeah a very light pastel yellow yeah i like that i
16:51like
16:51that i think it needs to stand out i was thinking about incorporating just a really bold tap with the
16:57drip hanging out if i see a tap on a bottle of water i think you'll give me tap water
17:01why am i paying
17:02for this well they know it's not tap water because it's in a bottle the team are not listening to
17:08me
17:08sometimes i do have some great ideas and i've done marketing on my business and it says what it does
17:13on the tin thrive yeah it's a brilliant word but unless we introduce something that says it's a bottle
17:19of water it's not a good branding i just hope it's good i'm worried it's very out there but
17:26courage man wanted something bowls and it's all matching the colors
17:327 p.m do we need a picture or something on the back page oh i think a compass yeah
17:37it's perfect
17:38for both teams uppercut bam guys time really quick last shot one more time just one more time
17:43finishing touches north h2o bravo guys well done tomorrow pitch campaigns that make a splash
17:567 a.m you heard everyone sleep not enough but it's tough as a tough for karishma let's have a
18:06look
18:06don't get a drum roll going the big reveal of her bottled water
18:17i'm not gonna lie it's giving milk it's giving milkshake a little bit you learn like when you see
18:23this color you think banana milkshake you think a little bit like a milky product
18:27it reminds me of in primary school when you had to do it and you did that font with the
18:32gradient
18:33if i'm being completely honest i think it's a little bit basic i hope that's not bold
18:42the sub team have missed the mark slightly and i think we're gonna be overcompensating
18:46when we're trying to pitch it as water because it doesn't look like water at the moment you just
18:51have to say that we are making a new innovative product there's nothing like this on the market
18:56at the moment honestly guys it's gonna come across as a dairy product
19:02across the hall i'm excited on team north
19:07love it things go south
19:12um i thought we had quite a clear vision of what we wanted something kind of like a mobile phone
19:16replacement that cool water vessel that you really want to have and keep and hold
19:21my biggest concern is the compass the compass is extremely jarring for commuting so one of the
19:28reasons why i wanted to put the compass on is because it's almost like you know whilst drinking
19:33this this water you're heading the right way you're heading straight it gives adventure if we handed that
19:39to you and said this is for your hiking yeah that would be really good branding for hiking why do
19:44we
19:45have mountains it doesn't actually look like mountains no it looks like a chart of some sort
19:50it can tie in with the commute the branding that we've seen this morning is absolutely diabolical if
19:57i do say so myself the logo doesn't make sense i almost feel like they try to sabotage this whole
20:02task for one reason or the other i think us as an advertising team did quite well to kind of
20:08adjust
20:08can i just interject sorry i think it does hit the brief obviously connor you did say we have free
20:14rain on it i do think it's 100 salvageable we need to pitch today there's a lot of pressure
20:21ahead of presenting to industry experts everyone has different strengths in this team i know that
20:27half of each team will promote their product live on social media megan i would love for you to go
20:33over
20:33to the tiktok live side today while the rest edit tv ads yeah i just make one suggestion obviously it's
20:40do whatever you want to do but when we voted for you to be pm it was because your social
20:45media
20:45background i actually did media at a level and i did a lot of editing so do you think it
20:49might be
20:50better for you to go over to social media i completely get what you're saying but i feel
20:55like i'm very needed in the editing of this video there just cannot be two of me and i trust
21:00carrington
21:00with the tiktok live she's done them before they'll go on there just have a fun time
21:06the pressure on me as a sub team leader at the moment feels like a ton of bricks to be
21:09frank
21:10i need to do really really well in the live or i might as well pack my bags from now
21:16i do think as i have experience in live streaming specifically it would be advantageous for us
21:21for me to swap over it from project manager connor a reshuffle for roxanne
21:26roxanne i'm going to take the reins from you and for pasha i am going to trust pasha as sub
21:31team
21:31lead a promotion does anyone have any concerns or queries about that i don't have experience editing
21:38videos so correct i fully understand that however i do think we all have the vision i have full trust
21:43in you after yesterday onwards and upwards let's go north yeah let's go
21:5010 a.m half of each team set off to conquer social media listen you can have a rubbish product
21:57and if your tiktok live is fantastic you can sell anything while the rest will edit their adverts
22:05very disappointed it looks like a milkshake i think we um oh sorry i forgot you're in the team
22:14south east london edit base for both teams hello how are you doing pulling no punches
22:22is this just all our shots just like everything into the timelines project manager karishma so this
22:29i want to start with the motion immediately should we get the scene sorted do you know then that would
22:33be helpful yeah this is this is what we're doing so stop there let's start there yeah so i just
22:40want
22:40the this bit just want that bit we just want that bit yeah we just want that bit yeah we
22:46just want
22:46that bit yeah cut there karishma just a bit worried that we spent quite a lot of time already with
22:52this
22:52clip we just need to have something that's finished even if it's not absolutely perfect this will be
22:57done in the next two minutes um so if you play from here i'm feeling a little bit stressed as
23:04is
23:05everyone else uh me lawrence harry will sat there like soft thumbs while karishma takes over one
23:10thing just with with that writing still water 500 millilitres you don't need to write 500 millilitres
23:15in the ad okay fine whatever you say downstairs there's a few things that we need to do to begin
23:23with making her editing debut we need to get the voiceover done and i think we need to pick the
23:29music
23:30before we get into the editing newly appointed sub team leader pasha can we play through all the music
23:37that we've got sure that's nice no it's a bit too upbeat yeah no no it's doing country it's doing
23:47country
23:47yeah guys don't you think we should edit the video first we're gonna edit it all in a minute we
23:55just
23:56have to make sure we're happy with the song so we can get that agreed okay pasha's plan of action
24:03basically to just jump into the music there's no real structure to the actual story that's the most
24:09important part of the actual film this part's not nice not with the start yeah should we get that
24:16agreed yeah let's do that song yep now we need to get the voiceover sorted i want to include something
24:22about hydrating while we think of this why don't we start editing personally i think that the editing
24:27of the clips will be the quickest part central london in one hour teams will host live streams on global
24:39platform tick tock we lose them within three seconds if we don't have something fun and engaging
24:43to hook in an audience we want to make sure everyone understands the branding or thrive
24:48and showcase their brands i have some experience in live streaming my idea is to open it as we close
24:56it are you team levi or are you team roxanne by the end of the live stream one of these
25:00is going to get
25:01doused in water right you want to go the whole way to the end of the live stream to figure
25:05out who loses
25:06and who almost gets dunked in water yeah dan i do think you should be like fact finder dan so
25:11dan
25:11literally walks in and you give a really simple or like water is transparent and then walks out of
25:17shot and i say thanks dan let's go live stream yeah let's do it let's go folks
25:2611 a.m tuning in to watch the lives drinks boss big zoo all right guys i'm gonna go in
25:33life
25:34along with other experts from the worlds of water advertising and social media
25:41stop scrolling and stop exactly where you are in just under five minutes you will get to decide
25:47who is going to be doused and covered in water is it going to be roxanne hello or is it
25:54going to be
25:54team levi how we doing everybody are you all right a nice slick start i think it was a good
26:00idea to like
26:01hook that audience i want to know who you want to see dumped in water is it levi or is
26:07it roxanne
26:08i like him he's good on camera it's good it's good it's good it's like and beck yeah i'm gonna
26:13show
26:13you how to drink it oh taste test live taster okay that is incredible if i don't say so myself
26:25i'm here to introduce you the man with the plan and he is called dan oh it rhymes he's got
26:35quite
26:35lyrical there lyrical miracle and he's got a fan they brought the chaos which can work in a live
26:42stream water is the most consumed beverage in the world anything else oh that's it dan is done
26:51dan wins everything for me what a random dude next up please introduce yourself how are we doing
26:57everybody i'm levi i am the active commuter our audience might be thinking or looking forward to
27:04the dunking rather than finding out about the product itself right we're going to do one final countdown
27:08three levi levi levi one levi he's a strong house he's a strong house
27:19thank you everyone please introduce your north h2o supporting you to reach your peak thank you very
27:25much well thirsty after that i feel like the north h2o lot had a very engaging hook in their live
27:33video
27:34clear plan that is such an important part of live streaming and they definitely succeeded there
27:38i think the dunking will be the key takeaway from that from that live stream and maybe not the product
27:43but still a really great effort next to launch their water to the world hello
27:53hi guys how are we all doing we have an exciting new product to show you today which is called
28:03five like banana-ery yeah it's gonna be milk sweet we are a fitness water brand look at these bold
28:11colors imagine when you're going to the gym taking a selfie in your gym in your gym clothes and doing
28:15that oh look at your six pack and all that oh product's not shouting fitness though still water 500
28:22milk easy yeah in your bag small it's very silly it's very silly they ain't giving me much they're getting
28:30a
28:30little bit repetitive yeah five five five five sip to thrive and feel alive i just had a sip and
28:37i feel alive
28:39starting to run out of gas i think yeah you see it's on the shelf you think wow yeah isn't
28:46this amazing yeah yeah they haven't given me a reason to stay engaged yeah hey guys yeah
28:51oh look at that oh look at that oh look at that oh look at that oh look at that
28:54oh look at that oh
28:56controlled chaos is is okay this to me seems like uncontrolled chaos it's a new innovative water
29:03bottle trendy they just didn't give me a reason to stay on the line there's no hook perhaps if they'd
29:13maybe
29:14thought about the narrative better maybe scripted things that would have helped them
29:19back at the edit this is the boxing ring
29:25right let's do that again as the boys add final bells and whistles
29:32nice great well done still stuck at the starting line pasha
29:37i think we've got a good outline it's just that little little bit that we need to sort of join
29:41us
29:42on a journey through the i need to tell you you've got half an hour okay how long are we
29:48on the um
29:49video at the moment raf we're on 48 seconds now i'll just play through you tell me where to cut
29:54where she's walking get rid of the walking so we don't need any of these let's take that cut there
30:00i think it's that short if you could just play that crop that one
30:05leave the reaction we don't have time for that yeah from that bit supporting you to reach your peak
30:13done that is that went so fast
30:192 p.m hi guys before pitches begin i want it to be highly professional very entertaining very
30:26personalized and human for both teams hi everyone a chance to check in i understand that i put a
30:33lot of pressure on you specifically pasha how did it go the only issue that we had is how many
30:38clips
30:39were filmed yesterday the amount of videos we had to go through was so many i think i want you
30:45to be
30:45aware that we didn't even have a chance to do a full run through like we literally had one one
30:50to
30:50the last second which mean by a full run through so you're not seeing it from start to finish we
30:54we
30:54haven't been able to see it from start to finish but we did watch bits and bobs as it was
30:58getting
30:58cut together yeah did the ad make sense there might be a few things that might like be pointed
31:03out and not being 100 cohesive but we obviously really did try it
31:12mid-afternoon showtime hello how are you today riding high from their tick-tock triumph
31:21north h2o i am delighted to introduce our new water brand north h2o is targeting commuters be that the
31:32busy workaholic or the tired worn down working professional big z looks a bit concerned um what
31:42north h2o is it sorry when you were in your journey um throughout the hustle and bustle
31:52you can when you whenever you start to fatigue uh down in your journey when take a bit of north
31:57h2o
31:58and it will pick you up and elevate you back up to your peak levels it doesn't seem confident
32:03we kind of opted to go for a carton we were also thinking of going towards down the can route
32:07but
32:07you know the cans i feel like a lot of people are doing them at the moment and also if
32:12you have open
32:12a can you have to drink that in one city um the carton you know you're not dissing up the
32:17cans i'm a can
32:18man i'm gonna take that to my heart now
32:23sir um so without further ado let's watch the advert
32:31which direction is this boat heading lord well this is your first time seeing it yeah i've never seen
32:46this
32:46excuse me what drink is that
32:50north h2o supporting you to reach your peak welcome the floor for any questions
32:59i'm joelion white i am the chief creative officer and founder of the creative agency 10 days i just
33:08feel like i saw something quite like quite dull imagine you're scrolling would you stop if you
33:17saw that opening frame thank you for your question um if i saw someone who looks like me on the
33:23way
33:23somewhere really busy i can't be intrigued like what's going on here i get tapped on my shoulder and
33:28asking me where i'm going and with the attitude i've gone north i want to know what's going on right
33:33now so i would stop hi i'm joanna moncrieff head of marketing at canowater given you've gone with
33:40commuters as your kind of target market what made you decide to have the compass branding and the
33:47sort of slightly mountainous look yeah so yeah absolutely so with the mountainous look i mean
33:54as though it kind of might look like a mountain it's more representative of your journey going
33:59down and then when you drink the water it goes back up to reach your peak thank you thank you
34:04very much have a lovely evening wow wow how are you guys feeling that was really hard to watch
34:12yeah yeah that was hard yeah i think from my perspective they did a really good job at the
34:17live stream and none of that came through on the ad no definitely it felt like someone with
34:22branding had a very different idea yeah yeah next to take the stage good afternoon everyone thrive
34:34thank you so much for joining us for the launch of our brand new product thrive thrive is about
34:41bottling that feeling of change of self-improvement of doing something for yourself that changes the
34:47world so that you can thrive i would like to introduce you to a concept that i like to call
34:53the thrive turning point this is defined by that very second in your life where you decided to stop
35:00being ordinary and stop just merely existing we're not just selling water we're selling the feeling the
35:07sensation of walking away from the cusp of failure and challenging yourself every single day to create
35:13change so with no further ado let's have this video play
35:35i think we've smashed it that was good i really like that i feel the ad was electric i love
35:40when you
35:41punch the floor and you was getting up and the water splattered the only reservation i have from
35:45it is that almost looks like the water gives you power which i feel like sometimes can be misleading
35:50especially in the water game especially when you had that final sip and your eyes open up it's like yo
35:54i'm awake now um what it comes down to is and like we've all been saying it's a feeling that
36:01you get
36:01so you thrive you're hungry to do better it doesn't give you powers but it gives you almost a sense
36:08of
36:08security yeah right on who directed the ad
36:16the ad was directed by myself yeah it's it's it's pretty damn good thank you yeah it's pretty damn
36:21good just want to come back to the the bottle this is giving banana milkshake it just does feel quite
36:28childish like it's giving cvds for such an adult ad to have almost a childish bottle feels like a bit
36:35of
36:35let down thank you so much for the question and the feedback that's really helpful to hear and we'll
36:39take it on board and it's appreciated our main goal was being different and and the fact you've pointed
36:44that out shows that we've sort of hit a mark to some extent thanks so much thank you thank you
36:49thank you
36:53it was a very good ad it uh captured you it was interesting what we kind of agree is give
36:59him
36:59banana milkshake yeah it's oh yeah without doubt 7 p.m well done christian
37:07pitch is over we said about the milkshake thing you knew it was going to yeah we knew it's coming
37:12yeah we knew that there was going to be challenges and obstacles that we had to overcome we took
37:15accountability and we tried to answer them with the best perspective that we could
37:34do you feel confident that your team have done enough to win the video was absolutely out of this
37:40world because you were in it yeah i'm sad you had to go up against me to be fair oh
37:47she talks a big
37:48game she does you seem to talk to talk hope you can walk the walk i don't walk i strap
37:53babe
38:01i'm not going home today and i will be fighting to my last breath because this is what i do
38:06i'm feeling nervous about going into the boardroom as pm it's easy to be the fall guy i will be
38:10holding
38:11my team accountable for their missteps there are some questions that i have my head's a bit scrambled
38:16right now i just don't know what lord sugar is going to think i just know i've done my best
38:21and that's
38:21all i can do you can go through to the boardroom now
38:35the boardroom now
38:41well this is one of my favorite tasks i spent a lot of my business career creating adverts
38:48and marketing what i've forgotten about advertising you haven't even learned yet
38:53so let's start off with the clips karishma you chose to be project manager is that right
39:00yeah i create ads for other brands for a living tell me about the ideas that you came up with
39:05so
39:05i really wanted to go down the fitness category just because it's such a vastly growing one
39:10for me that was a clear vision in my head what i wanted to do with this okay and you
39:16came up with
39:16this name thrive yeah now when i see this first of all it came across to me as if this
39:22was
39:23like a milky type of product yeah the yellow looks like isotonic custard to me um quite frankly
39:32the reason for the yellow was to spread positivity and sunshine is this yellow supposed to be sunshine
39:37is it well it was like it's like a subtle yellow and i think when it's very subtle yeah we
39:42thought the
39:42same thing that you thought lord sugar we thought it looked like a bit like a milkshake we just had
39:46to do with what we had hmm well let's take a look at your tv advert
40:08hmm thrive was appearing in the advert for kieran what i can understand yeah no i'm trying to say
40:16the advert was all about kieran and yet raging bull it's not de niro or stallone you're not
40:24anyway i spoke to the panel electric advert with loads of energy um it does however make you think
40:33that water gives you actual power which is maybe a bit misleading so with the fitness side of things
40:40you drink it as an encouragement drink but it gives you that motivation to go to the gym to exercise
40:46yeah but it's only water it's not like it's an energy drink anyway the um social media i saw
40:52that also karrington you were sub team leader yeah i do live streams quite a lot in my personal life
40:58we had ample energy they seem to really like the product yeah i've got some feedback a bit too much
41:06talking over one another but it's not very engaging no sir if i may i think the reality is you
41:13were
41:13very hard on the sale and i suppose with your experience of live you could have done slightly
41:18better no i thought it went well but that's did you well let me tell you what my panel had
41:23to say
41:24they said that one was better yeah so overall good project manager yes yes i'd actually say that
41:34krishma knew what she was doing i mean i was impressed with the quality of her work i do think
41:38krishma did a
41:39really good job the only thing for me is i did voice that i would like to be sub team
41:43leader with
41:44having a marketing agency i thought a lot of my skills were really valid for this project you're
41:49saying that your talent was not exploited in this task carrington is simply just stronger when it comes
41:55to social media whereas megan's strengths lie in advertising and that was that's your opinion is it
42:01that's your opinion no no no this was a statement made by megan and i'm pretty sure we can all
42:05agree
42:05that that's how that went it wasn't picking yeah if carrington was weaker in a certain task she wouldn't
42:10have been chosen anyway let's move on to team alpha connor you said when you became project manager
42:17that you bring ideas to life correct so my history is in my streaming and i'm confident and comfortable
42:25in pitching okay and you chose commuters and then dan came out with this north is that right yeah that
42:33was my idea i wanted to do a play on words that the water up north is better so is
42:37it yeah i think
42:38a lot of that because it rains more up there so it's like a joke that a lot of people
42:42say whenever
42:43they come down to london they say the water tastes better up north don't you think it'd be alienating
42:47people in the south that was exactly that was exactly my point lord sugar in in the morning brief
42:52i expressed that you know we could be creating like a bit of a divide here right the reality is
42:56it would
42:57have worked well lord sugar if my whole story concept had come to life but the fact there was a
43:01bit of
43:01divide in terms of anyway anyway then you ended up with this yeah yeah and then you got the the
43:07compass on there that's correct law sugar so i proposed the compass to the team and then also
43:12with the the line on top of the north it represents the progress chart i know some people had mentioned
43:18it does look like bit like mountains um when you were designing it you said you wanted it look like
43:23mountains yeah nothing to do with the progress chart and if i may when we when we separated into our
43:28advertising and branding team we never kind of spoke about it being the adventure themed
43:32i thought collectively we did kind of go against the story of the north you did mention that you said
43:37you'd give full reign to us like free reign and i know and i did and in fairness you also
43:42said that
43:42you've experienced in creating brands when you saw that was your reaction what's what's the what's this
43:47north and what's mountains all about we were quite shocked yeah yeah all right let's see this advert now
43:54shall we which direction is this boat heading north
44:06excuse me what drink is that no h2o supporting you to reach your peak well um these are the experts
44:16they said the advert was a bit old-fashioned boring yeah i'm actually extremely proud of our team of how
44:22we pivoted to incorporate the branding name of north and kind of almost saying that the boat is going north
44:27we had to make do with with what we had it was just making it work sorry i disagree i
44:32feel like
44:33you could have used the name north and done a bit more of a creative flair to it but we
44:38didn't know
44:38i personally do think it lacked creativity and likewise with yourself i think you know you put yourself
44:43forward as sub team leader and you have experience in logos and designing okay so then you go and pitch
44:49and you haven't done your homework because a part of your pitch was you know ken walter is old passé
44:56rubbish you know you've got two people on the panel big zoo and cano whose water is supplied in cans
45:05not very clever it was actually brought up in our pitch by rajan they were kind of
45:09it's not good to impress them you should do your research first of all um okay so look um good
45:16team leader
45:17yeah yeah yeah what's that mean just feel like for the morning brief we could have had a bit more
45:23to go all right well look um i've seen both adverts i've listened to the experts as you know i
45:30was
45:30always going to make the decision on which the best advert was because of my experience um i think the
45:38eclipse cinematography was much better than alpha's advert i think alpha's advert to me with due respect
45:49was boring looks like a 10 year old's done it on his iphone and so on that basis i'm going
45:56to award
45:57the win to eclipse thank you thank you so much right off you go back to the house thank you
46:05well done guys
46:07and uh i think there's a talent agent out there for the remake of rocky five
46:13oh my god well as ever i'd like you to go away talk amongst yourself come back in here and
46:26do a
46:27more deeper dive into what went wrong off you go thank you so happy guys that we won that oh
46:39my god what
46:41relief we won on the video in the end that's what made the decision as a content creator it was
46:45huge
46:45for me you killed it you know both of you should be very very proud thanks i'll be up for
46:50the baftas
46:51this year i reckon do the branding team take accountability that they made a brand that looks
47:02like an adventure water i just feel like for the branding side of things you were quite vague with
47:07that roxanne you did say you had experience in branding so i did leave a very vague and open
47:12brief there was absolutely no direction from connor i feel like it's unfair if i am brought back into
47:17the boardroom today lord sugar said at the end it was a boring advert i do agree it wasn't a
47:22most
47:22exciting video but i told him in that meeting just to let you know i have no experience editing a
47:27video
47:28yes the idea of the advert was mine but the way that that was brought out corner really should have
47:33made that come to life rajan i do think unfortunately the compounding of the compass onto the water
47:39vessel did leave us an extremely difficult position yes okay the branding wasn't fantastic that you were
47:45dealing with but you know one of the first things you said as pm was you know i bring stories
47:49to life
47:50i'm disappointed with the branding i'm extremely proud of the work that i did in order to make that
47:54work and to make that brand story fit however it's extremely different than the vision that we agreed on
48:09would you send the candidates in please
48:23well i believe you lost because of branding and the tv advert both very very poor
48:30now dan you've got this name north and you said well thing was it wasn't executed as to my total
48:38idea
48:38right why didn't you pipe up dan i didn't i did say many times but there was a lot of
48:44divide in the team that they wanted it to who did who was dividing in the team then the reason
48:50why we
48:51didn't apply his complete concept lord trigger was because it's a bit you know demographically prejudiced
48:57it's it's a running joke people get it or they don't it's it's 50 50 so we decided to go
49:02away
49:02from dan's water taste up north but still get the name i mean put simply the name north is meaningless
49:09if you don't use the concept yeah branding team i i would ask for some accountability here in all
49:16fairness um connor you were very vague with what you were actually wanting you were just like you know
49:22i trust you guys and also just kind of do what you want with your free will 100 and when
49:27i took
49:27this role as pm i said i have no branding experience i trust you you did say you've
49:30branding experience and i trusted you i've got a beauty business you know so you've created logos and
49:36designs before now when you look at this when you look at this branding you would think that christopher
49:40columbus would buy this as an explorer well the logo looks like a road sign on the m6
49:45quite clearly north it's all gone south quite honestly anyway connor and pasha i've heard
49:52that um both of you were directing the cameraman and saying do this and then the other one would
49:59overstep and say no do that so basically we had two directors yeah 100 i feel like i did take
50:06a step
50:07back and i was letting connor predominantly lead i didn't i didn't witness you taking a step back
50:13okay um can i um just add yeah lord sugar so when we met on day two it was very
50:20out of the blue he
50:21sort of looked at me and said pasha you're going to be doing the edit now i said to corner
50:25i've never
50:26edited a video a branding advert so you're telling me he dropped you in it is that what you're saying
50:31i'm
50:31not i i'm not he went off to do the social media thing because that's what he does that's where
50:35he's
50:36that's what he does 100 it's the only good thing he did do because your one was voted best by
50:42the
50:43social media experts all right um anyway where do you think the uh fault with this project lays in my
50:52opinion i think the fault on this project lays more with the video team one of the first things connor
50:58said was i create stories into reality there was no reality here right well connor as the project
51:05manager can i ask which two people are you bringing back into this boardroom um i am going to bring
51:12back
51:12rajan and roxanne right i think it's very quick for you to throw me under the bus but okay the
51:21rest of
51:21you leave and go back to the house and the three of you stay here thank you thank you well
51:31look you
51:31three are going to step outside i'm going to have a chat with the baroness brady and uh tim and
51:38then
51:38you'll come back in here when at least one of you is going to be going today okay off you
51:43go
51:43thank you thank you i think a couple of them had a lucky escape yeah
51:57so connor good talker isn't he yeah but actually no one in the team thought his instructions were
52:03very clear at all and what about rajan the reality is that rajan was responsible for some grave errors in
52:10the pitch particularly saying negative things that impacted some of the judges i think you're really
52:16going to have to narrow down on roxanne i mean she was in charge of the branding and the branding
52:22is
52:23i'm afraid i think incredibly poor yeah yes could you send the three candidates in please
52:43well connor no clear concept from the brainstorm no synergy between the ad and the product our
52:51initial concept which i'm pretty sure you both knew and were aware of that we were going for the mobile
52:56phone replacement something kind of sleek that was kind of the concept i trusted you with branding
53:00unfortunately north h2o with the mountains and supporting you to reach your peak does have a
53:06narrative and that is much more linked in an adventure brand and roxanne more specifically a
53:10sub team lead i think you fail to take accountability for that which i'm really disappointed by because
53:14immediately sorry can you interject there because as a leader i wanted to hear everybody's opinions and
53:21voices levi threw in the the bit about the peak which ultimately everyone agreed on it connor you've
53:29you've gone into why you brought roxanne here as being you know the sub team leader i'm loving to
53:34hear no reason um so you doubled down on making an adventure brand you compounded it by adding in
53:40the compass you dissed big zoo's um brand itself no no i meant i i mentioned that we went for
53:46a cat
53:46carton as opposed to a can to stand out and i think there's a way that you can elevate the
53:51use of the
53:51carton without putting down a can so what you're trying to say is you brought me back because i put
53:55a
53:55compass onto a bottle yes you think that we have failed this task because a compass is on there
54:01is that what you're saying i think you made it it made it extremely difficult in the pitch
54:04and i think it not the mountains not the mountains or all of this and i was like so you
54:08agree that
54:08there are branding issues here what you've achieved is that you've made tap ball to look at look exciting
54:13quite frankly branding roxanne you have to take responsibility for it you're the sub team leader
54:23i do take you know accountability for for some of the you know the branding but ultimately
54:30i don't believe i am the failure of this task where do you think the failure lays out the three
54:35of you then i believe connor easy to point out a project manager isn't it well it's not just because
54:40he's the leader that's not it at all the directing and the filming of the actual advert when me pasha
54:47and the editing team were going into the second day there was nothing for us to go off there was
54:51no
54:51there was no no that's not true that isn't true it was pasha's vision and pasha was the assistant
54:56director for a reason but you're saying it's his responsibility well he directed it okay yes this
55:02week i took the reins this pm and i pivoted when we got the north i swapped sides over to
55:06the live
55:06stream i think we smashed that out of the park was the video a little bit boring yes so i
55:11do take
55:11accountability for that right okay i don't want to hear any more from anyone so the way i see this
55:17connor is
55:18that i i'm i'm impressed that you do take responsibility and you've taken responsibility
55:24for certain parts of the failure of this task right roxanne i think a sub-team leader on the branding
55:33side you have a lot to answer to rajan to be disrespectful of the canned water to the two experts
55:42it was a major boob i i can't get to the bottom of whether you're shrewd enough for me
55:50but connor whether you allowed the social media to distract you from the main business that we were
55:58supposed to be doing could be one of the reasons why regretfully this task failed
56:06i just got to do this on a gut feeling at the moment my gut feeling is that
56:19roxanne you're fired thanks for the opportunity thanks tim thanks by nesperity good luck
56:26thanks for joining us thanks for joining us thanks for joining us thanks for joining us
56:33connor i like your spirit and determination however you need to focus in future
56:40you two go back to the house thank you lord sugar
56:47i'm sad that lord sugar didn't believe in me but i back myself 100 i've got a lucrative business and
56:53i can't wait to prove lord sugar wrong i mean no one backed my vision unfortunately i should have
57:00been pm really oh guys i really hope the roxanne's coming back yeah i actually walk quiet if roxanne
57:07doesn't make it home today i think connor might make it back oh boys you've got to tell us what
57:21happened
57:22so i mean lord sugar felt that roxanne was the person to blame the branding aspect wasn't fantastic and
57:28you know she was the one who got the finger who do you think's on thin ice now then i
57:32think everybody's
57:33on thin ice but there's no room for hiding now 15 candidates remain lord sugar's search for his next
57:42business partner continues next time i want you to make a bunch of money
57:50out of flowers petals you've got 60 bouquets to make we're only four down don't cut them too short
57:55don't cut them too short pitfalls come over and cheer yourself top crowd and in the boardroom
58:01you completely and utterly lost the plot a pruning you're fired
58:08so
58:31so
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