00:00Last year you saw us announce our new parent brand, Offscript Worldwide.
00:04The difference between Revolt and Offscript Worldwide,
00:07Revolt is very much a media company that has always been powered by creators.
00:11Offscript in and of itself is a creator company with a world-class media ecosystem.
00:16And what I would say is the best playground for all creators, right?
00:20We have our own distribution.
00:22If you want content on linear, social, digital, we got you.
00:25We have our own facilities in Atlanta.
00:28If you need places to shoot content, et cetera, we've got you.
00:31We've got a team that is best in class in monetizing YouTube channels
00:35and connecting brands or advertisers to creators.
00:38And now with Revolt Labs, we can help usher creators into the premium content space
00:43with one of the best creators on the planet.
00:45Well, talk a little bit about that, Kenya.
00:47Obviously, you have a long experience in television and producing some great shows,
00:51helping to create some great shows.
00:53How do you take somebody who, I guess, in a normal world of television
00:57would be considered somewhat of an unknown and get them on that track to a big-time media program?
01:04I think the same way that I did it, the same way that everybody has done it,
01:06you sort of give them the template.
01:09The template's changed, and you kind of make sure our job is to make sure we're keeping up
01:12with the template that's changing.
01:14But really give them something to amplify their voice.
01:19You know what I'm saying?
01:19Give them the guidance and make sure that that guidance is along the lines of what their true vision is.
01:25You know what I'm saying?
01:25I think that's always the job of when you are helping someone do it.
01:28You don't want to take it and make it your vision.
01:30You want to make sure it's their true vision, especially in the younger economy.
01:33But also making sure that we have people like I call a hobby of the Sherpa.
01:38You know what I'm saying?
01:39An idea of how do we sort of take what was, what is, and what's going to be,
01:44and now congeal those things into something and amplify it to a bigger audience.
01:48And so when we talk about creators, like, who are we talking about?
01:51Who are you trying to emulate or maybe use as an example?
01:54Are we talking like Drewski, Mr. B?
01:57Absolutely.
01:57What are we talking about here?
01:58I mean, I can, I love Drew.
02:00We all love Drewski.
02:01That's my little bro.
02:02That's my little bro.
02:03I love Kai.
02:04I love, you know, I show speed.
02:08I mean, there's so many of them just on that.
02:10That's the influencers.
02:11But then we also, you know, I don't know, people don't know this, but Revolt was a big start for
02:18a lot of these guys before anyway,
02:19but they weren't in the sort of, you know, mining way that the other places were, so they kind of
02:24let them grow.
02:24I feel like when we see talent that we have come across, you know, and seen that they could have
02:30something,
02:30why not go dip back into that pond and sort of try to angle them?
02:34We definitely have a proven track record identifying these types of creators early on.
02:39To Kenya's point, Justin LaBoye got his first show here.
02:43Carisha, Please, Drink Champs, right?
02:45We are home to so many of the talk shows and the podcasts that became number one hip-hop podcast
02:50or the number one talk show for the culture.
02:52So we're trying to take that same identification process and, again, connecting them to Kenya so we can do premium
02:59content.
02:59But talk about kind of the melding of all that.
03:01I mean, to me, it's almost like podcast, this, video, that.
03:03It's all kind of melded into one.
03:05Drink Champs is a perfect example of that, what Young Miami did as well.
03:08Is there this sense here that that ecosystem that used to be a lot of different lanes is now, to
03:13a certain extent,
03:14all kind of converged on the same highway?
03:16Absolutely.
03:17I mean, in some aspects, I laugh because Netflix, you know, I love Ted.
03:22I'm saying I love you, Ted.
03:23But, like, with an okie-dokie, right?
03:26You know what I'm saying?
03:26Like, he sort of shut down the networks because he told them,
03:29I'm going to give you a premium non-commercial situation.
03:32Now there's commercials.
03:34Now not only is it non-commercial, it's, you know, it's live.
03:38You know what I'm saying?
03:39In some aspects.
03:40Like, it's, you know, recently Star Search came on.
03:44Yeah.
03:45And they had a live voting, which I had never seen before.
03:47Like, that could not be more of a television model.
03:50So I do think the idea of everything, you know, new, old becomes new again.
03:55So the idea of, like, television, movies all come in the same box now.
04:00So how can we sort of take that and say, now that we know what this is,
04:04let's go back to what always has worked, and that's just good content.
04:07Yeah.
04:07I mean, you mentioned Ted.
04:08I assume you're referring to Ted Sarandos and Netflix.
04:11I mean, you had a partnership with Netflix for some time here.
04:13Is that sort of the model for the future, or is that more the model for today?
04:19It's a derivative model that we can learn from, you know what I'm saying?
04:23But I think what we're trying to do is something new.
04:24Something different.
04:25Yeah.
04:25I think that that's really an important part of this is, like,
04:28one of the things that's for so many of us, not just of color,
04:32but just when you're getting into it, having ownership, you know what I'm saying,
04:35is one of the things that we really feel like is going to be hopefully something
04:39that draws people to us is that we feel like this is an ownership-based model,
04:43or we're not trying to, you know, take everything for ourselves.
04:46We want everyone to feel like we want to be partners with them.
04:48Is that so the idea is that the support you're offering is, to a certain degree,
04:53still comes with a degree of independence for the creator?
04:55Yeah, without question.
04:56We know that that's what creators want,
04:58and we know that that's the gap in terms of what they have access to.
05:01So today they have massive audiences.
05:03They're dominating everything from TikTok to YouTube to Instagram,
05:07but those are not necessarily places where you can put premium IP
05:11and monetize it in multiple windows and multiple ways.
05:14And so you connect them to this infrastructure and this machine,
05:17and now we have real IP that we can then go out and all of us have stake in.
05:21A big piece for Revolt and now Offscript since the beginning
05:26is we want creators to have meaningful upside
05:29and to be rewarded for the economics of their genius.
05:32That's not what we see in the marketplace today,
05:34and that's something we want to change.
05:35Are you looking for the talent for the creators, or are they coming to you?
05:39Both.
05:40All of the above?
05:40Yeah.
05:41Phones ringing off the hook.
05:43Hey, I'll ring it off the hook over the last week.
05:45It's interesting because, you know, Dottavio, we've been working on this for a while,
05:48and one of the things that, you know, I'm sure he did his homework.
05:51One of the things I got about Dottavio is always has been somebody
05:54who does what he says he's going to do, you know what I'm saying,
05:57and knows how to weather storms.
05:59You know, that storm weathering can knock a lot of us out,
06:02but he got into a situation where now what he had been doing for so long,
06:07brand marketing and brand integration is a really big part
06:10of what the next part of this is going to be,
06:12and that's what they have been living by.
06:15And so I'd like to bring that to a creator content environment
06:17and now not have to wait for your 100 episodes to get syndication.
06:21You're now seeing a much quicker, you know, road to capitalization,
06:25you know what I'm saying, than ever before.
06:27But distribution is a big part of that.
06:28I mean, the traditional way of going through the linear networks
06:31or the cable networks, I mean, we've seen a huge pullback,
06:34particularly in unscripted programming that's being greenlit
06:37by some of these companies.
06:39I am curious as to where that distribution ends up going.
06:42It can't all just be on YouTube.
06:43No, so for us with Revolt Labs, the beauty of it is
06:46the content gets distributed anywhere it's supposed to, right?
06:49So when you think about it, the beauty of our model is
06:52because we have Revolt, we have distribution.
06:54Again, we have linear, we have YouTube, we have digital.
06:57We're a buyer of the content ourselves,
06:59so we can create amazing things together,
07:00and then we don't have to ask for permission.
07:03We don't have to wait for someone else to greenlight it.
07:05We can greenlight it ourselves
07:06and then put it on our distribution platforms.
07:08But what I'll say is what we've realized over the last few years
07:11is the lens that we have is valuable,
07:15times 100 now more valuable with Kenya.
07:18That lens has helped us build Revolt,
07:20the dopest brand for the culture.
07:21It has helped us build some award-winning,
07:23really incredible content for brand partners and advertisers,
07:27and we fundamentally believe that lens will be useful
07:30for streamers and other cable networks, right?
07:33And so for us, this is also not just a way to program our own channels,
07:38but a way to shift from being only the destination
07:41to now being a source for premium content.
07:43And people are still embracing the culture?
07:45Oh, a thousand percent.
07:46And the audiences, look, the money is always going to flow
07:49to where the audiences are.
07:50And without question, the culture is still influencing global culture,
07:55driving American culture.
07:56When you look at Revolt, Revolt Sports, Three Black Dot,
07:59when you look at any of our media properties right now,
08:01social engagement is through the roof, YouTube is through the roof.
08:04And so we don't have any questions.
08:06The culture is still very much here and present and showing up for us.
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