00:01A new stadium, new ownership and renewed optimism have transformed the outlook at Everton.
00:07But the club now faces a crucial question. What should the modern Everton look like?
00:13The Toffees have undergone a sweeping change over the past year.
00:17American investors, the freaking group, have taken control from Farhad Meshiri.
00:22While the club has also left Goodison Park after more than a century to move into the new 53,000
00:27-seat stadium.
00:28At the Liverpool's waterfront.
00:31Yet the club's long-term strategy remains a key focus.
00:34Everton cannot match the spending power of elite clubs such as rivals Liverpool or Arsenal.
00:40While adopting the strict player trading models used by Brydon and Hove Albion and Brentford may not fully satisfy supporters
00:46who expect the club to compete near the top.
00:50Instead, Everton appear to be searching for a middle ground, combining smarter recruitment and analytics with the financial boost expected
00:58from their new stadium.
01:00Behind the scenes, appointments in recruitment, strategy and youth development highlight the desire to modernise the club's football operations.
01:09For Moyes and the hierarchy, the ambition is clear.
01:12Rebuild Everton gradually and establish them as consistent challengers for European qualification.
01:19The transition is underway, but defining the identity of this new Everton will be just as important as the results
01:26achieved on the pitch.
01:28Rebuild Everton
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