00:00For Everton, the move from Goodison Park to the new £800m waterfront stadium represents more than a change of address.
00:08It is a statement of intent. Chief Partnerships Officer Mark Rollins has spent eight years preparing for this moment,
00:17building a commercial strategy designed to elevate the club's profile and transform the fan experience.
00:24Rollins' role has two main partnerships while expanding the club's portfolio.
00:29Ahead of the new stadium, most agreements were carefully timed to expire, creating both risk and opportunity.
00:36Major deals with Kit Supplyer Castor and watchmaker Christopher Ward were renewed as founding partners,
00:43while Pepsi and Budweiser joined as headline sponsors, bringing visibility and engagement through fan plazas,
00:50matchday experiences and events beyond football.
00:55Hill Dickinson, a global law firm, became the stadium naming rights partner after a worldwide search,
01:01highlighting Everton's ambition to merge local heritage with global exposure.
01:06Rollins emphasises storytelling over transactions, selling potential partners to the stadium's place within its city,
01:14its community reach and premium spaces for corporate clients.
01:17The move has also opened doors for collaboration across TFG's multi-club network,
01:23including Roma and AS Cannes, exploring shared sponsorship opportunities.
01:28Everton's waterfront home is more than just bricks and seats.
01:31It's a platform for growth, innovation and global engagement.
01:35From matchdays to music, from local pride to international partnerships,
01:39the Toffees are reshaping what a football club can become.
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