Everton’s Waterfront Revolution: How the Blues Built a Stadium to Compete Globally

Local TV Sport

Everton’s move to their new waterfront stadium marks a transformative moment for the club’s future. Beyond matchdays, the project is designed to elevate commercial reach, fan experience and global relevance. By blending heritage with innovation, Everton are positioning themselves to compete on and off the pitch in a rapidly evolving football landscape.   Everton’s move to their new waterfront stadium marks a transformative moment for the club’s future. Beyond matchdays, the project is designed to elevate commercial reach, fan experience and global relevance. By blending heritage with innovation, Everton are positioning themselves to compete on and off the pitch in a rapidly evolving football landscape.

Transcript

00:00For Everton, the move from Goodison Park to the new £800m waterfront stadium represents more than a change of address.

00:08It is a statement of intent. Chief Partnerships Officer Mark Rollins has spent eight years preparing for this moment,

00:17building a commercial strategy designed to elevate the club's profile and transform the fan experience.

00:24Rollins' role has two main partnerships while expanding the club's portfolio.

00:29Ahead of the new stadium, most agreements were carefully timed to expire, creating both risk and opportunity.

00:36Major deals with Kit Supplyer Castor and watchmaker Christopher Ward were renewed as founding partners,

00:43while Pepsi and Budweiser joined as headline sponsors, bringing visibility and engagement through fan plazas,

00:50matchday experiences and events beyond football.

00:55Hill Dickinson, a global law firm, became the stadium naming rights partner after a worldwide search,

01:01highlighting Everton's ambition to merge local heritage with global exposure.

01:06Rollins emphasises storytelling over transactions, selling potential partners to the stadium's place within its city,

01:14its community reach and premium spaces for corporate clients.

01:17The move has also opened doors for collaboration across TFG's multi-club network,

01:23including Roma and AS Cannes, exploring shared sponsorship opportunities.

01:28Everton's waterfront home is more than just bricks and seats.

01:31It's a platform for growth, innovation and global engagement.

01:35From matchdays to music, from local pride to international partnerships,

01:39the Toffees are reshaping what a football club can become.

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