00:03I'd seen photographs of Heineken
00:05and got to know as much as I could
00:07there's not much biography on him
00:09except an outline in Wikipedia
00:11and there are one or two documentary films
00:13of him at a cocktail party
00:16no soundtrack
00:20so I take the full licence
00:21to recreate him
00:23I have no idea what
00:26Freddie Heineken
00:27I think he was probably a very strong man
00:30and he was
00:31although he was a powerful
00:33self-made rich man
00:35he came from a fairly well-off family
00:37bought his brewery back
00:38turned Heineken into a world-class brand
00:42but a man who
00:43believes he's got to work
00:45in his life and there's one scene when I say
00:48to the kidnapper
00:49I say oh yeah you want to make your own life
00:51but I made a brewery and I made Heineken
00:53into a world-class brand not by sitting on my backside
00:55for the rest of my life like some people
00:57you know who I mean talking directly to him
00:59you know this world of entitlement
01:01yeah go out and get a job I say to him
01:04which is the kind of capitalist thing
01:06but you know these kids they want to
01:08and at the same time I have to appreciate
01:11that they're I say to them
01:12I said you know what you're doing is really stupid
01:15you're going to get caught
01:18it may succeed
01:19and if so you become heroes
01:21but I want to get through to them
01:22see what these young kids are made of
01:24if I had a chance
01:25if Heineken had a chance
01:26let me talk to you about money and finance
01:28and success
01:30you want a seminar on success
01:31I'll give you a seminar
01:32if you want to make something of your life
01:33do it instead of pulling guns and robbing people
01:36and that's the sort of man he is
01:39you want to make something of your life
01:40you want to make something of your life
01:40you want to make something of your life
01:41you want to make something of your life
01:41you want to make something of your life
01:42you want to make something of your life
01:42you want to make something of your life
01:42you want to make something of your life
01:43you want to make something of your life
01:43you want to make something of your life
01:44you want to make something of your life
01:44you want to make something of your life
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