Skip to playerSkip to main content
We are honored to share this special video message from Sune Skadegaard Thorsen, Founder & CEO of Global CSR and SEE Impacts, Ambassador for Icons of Change Denmark, and a globally respected pioneer of principles-based and operational approaches to responsible business conduct.

As we move toward the Icons of Change International Awards 2026, convened in alignment with the United Nations International Year of Volunteers for Sustainable Development, Mr. Thorsen offers a sharp, experience-driven message to this year’s global awardees—leaders who understand that sustainable impact is no longer aspirational, but operational.
With decades of work advising governments, multilateral institutions, and global corporations, Sune Skadegaard Thorsen has been at the forefront of redefining how responsible business is designed, measured, and implemented. His work goes beyond advocacy; it translates values into systems, principles into practice, and commitments into measurable outcomes. In a landscape often crowded with good intentions, his leadership has consistently focused on execution, accountability, and long-term value creation.

In his dual capacity as a global thought leader and Icons of Change Denmark Ambassador, he speaks directly to the Icons of Change community in this video address, reflecting on how volunteerism has evolved in today’s interconnected world. Service is no longer limited to charitable acts or discretionary time—it is embedded in governance frameworks, supply chains, policy advisory, corporate strategy, and cross-sector collaboration. Modern volunteerism, he notes, is about contributing expertise, shaping standards, and building mechanisms that enable ethical and inclusive growth at scale.

His message is particularly timely as organizations worldwide navigate complex challenges—from human rights and sustainability to transparency and stakeholder trust. Mr. Thorsen reminds us that responsible leadership is not reactive. It is proactive, systems-oriented, and grounded in principles that hold under pressure. The leaders who will define the next decade are those who integrate responsibility into decision-making—not as an add-on, but as a core operating model.

As we accelerate toward the 2030 Sustainable Development Goals, his perspective reinforces a critical truth: progress depends on collaboration across sectors and borders, and on leaders willing to share knowledge, influence policy, and build structures that endure beyond individual roles.

This message positions the Icons of Change not simply as honorees, but as practitioners of impact—professionals who understand that sustainable development advances fastest when ethics, strategy, and service move in lockstep.

We invite you to watch, reflect, and engage.

Because meaningful change is not driven by slogans—it is driven by leadership that is principled, practical, and prepared to act.

🎥 Video message from Sune Skadegaard Thorsen below

#IconsOfChange #IconsOfChange2026

Category

🗞
News
Transcript
00:01Dear fellow changemakers, it's a great privilege and an honor to be able to address you at this year's Icons
00:11of Change Awards.
00:15I'm Suna Skadegaard Thorsten, founder and CEO of Global CSR and C-Impacts, a platform to conduct sustainability due diligence
00:28for businesses.
00:32Since 1996, when I was 33 years of age, I shifted from a career as an attorney in law, working
00:46with setting up large telecom businesses in Russia,
00:51moving back to Denmark, where I originated from, and started up looking into business and human rights.
01:08The only reason that I could make that move was that I had made enough money to continue to support
01:25my family with three children while shifting into an area where my passion and my interest
01:40in changing the world towards a situation where my children and grandchildren can enjoy the same privileges that I experienced.
01:59And I do appreciate that I am very privileged also compared to most other people in the world
02:13coming from Europe and even the northern countries where the states have enabled welfare states
02:24where health, education and all basic social securities and social insurances are established for everyone.
02:40And on top of that, being white, and at that time middle-aged, now it's moving to the older age,
02:51and male, of course, put me in a position where it was possible for me to devote my time
03:02and my life to make change.
03:07I decided to do this in a professional capacity.
03:13That was a very deliberate choice but basically based on the mechanics of the market economy
03:26that if companies shouldn't or were not required to pay for my services, then they would not evaluate the services
03:43or appreciate the services to the same degree as if they paid for them.
03:50However, it has not been a gold mine and that has also not been the focus for my activity throughout
04:03the years.
04:04But I have survived well and I am doing well.
04:09Interestingly, I think when you are looking into volunteerism, you always have to ask yourself the question
04:21whether your volunteering activities become an excuse for the government to provide for basic freedoms and basic needs
04:36or to reduce their provision, their obligation to respect, protect and fulfill all internationally agreed human rights,
04:51including the right to health, the right to education and the right to social security and social insurance.
05:04So, of course, you always have to consider when you engage in volunteering actions whether you are part of becoming
05:16an excuse
05:17for governments to meet their obligations.
05:22I chose to focus on a different part of society.
05:30I chose to focus on businesses and participated in developing the now well-defined management system that is agreed globally,
05:46the UN guiding principles on business and human rights, setting out the bare minimum that we should expect from any
05:56business operating anywhere in the world.
06:00So, the social contract between states and businesses and civil society have now been clearly formulated.
06:14States should respect, protect and fulfill human rights.
06:20Businesses, businesses shall respect human rights.
06:24It is not defined the respect the same way as it is defined for states.
06:31Respect for human rights means that any business should have a management system, a governance system in place,
06:39consisting of a policy, regular due diligence or human rights impact assessments,
06:48and providing access to remedy whenever the company has actual adverse impacts on people's human rights.
06:58And they do all the time, no matter where they operate, what they do, or how big they are.
07:09As an example, any company are at risk of causing or contributing to adverse impacts on the right to rest,
07:21leisure and paid holidays.
07:33So, the management system requires the company to become transparent about what actions it has in place to prevent or
07:51mitigate
07:52the risk of such impacts becoming real.
07:58That has to be defined. The company has to measure whether it is effective.
08:03The actions it has in place has to dedicate a person to be responsible for managing those actions,
08:11and it has to put adequate resources aside to manage it.
08:16Hence, the management system is well defined, enabling both governments that, on their part,
08:29has an obligation to regulate businesses to implement the management system,
08:35but having implemented the management system enables then the companies to demonstrate to the governments
08:48that have the supervisory authority to make sure the companies implement the management system,
08:55to also look into the activities of the companies.
09:08So, of course, we would expect that civil society, the non-governmental organizations,
09:16are aware of the standard so that they can hold companies to account.
09:25It is equally important that civil society stays vigilant,
09:35points out actual impacts on human rights all over the world,
09:42and the responsibility for companies to act concerns both its own activities,
09:49where it may cause or contribute to adverse impacts,
09:52but it also has to act on severe impacts on human rights that happens throughout its value chains.
10:02And it has to require from its business relationships, i.e. its suppliers or its customers,
10:08that they also meet the minimum standard for responsible business conduct, i.e. the management system that is well defined
10:18by the UN Guiding Principles.
10:20So, I hope, at some point in your careers, you'll get a chance to dive in to what is now
10:29the basic minimum for any business conduct anywhere in the world,
10:37a responsibility that was clearly defined already in 2011,
10:45hence enabling us to assist companies to implement the management system,
10:51but which is now moving into laws, not only in the EU, but also all over the world.
11:00In India, it has already been implemented in corporate law.
11:06In Philippines, a bill has been proposed.
11:10In Japan, a bill has been proposed.
11:14So, even though we see large geopolitical challenges and climate change on top of that,
11:20there's also a firm development in terms of enabling one of the most important actors under global market economies,
11:36namely businesses, to ensure a just transition for all of our efforts
11:46while we are supporting the Sustainable Development Goals.
11:51And with this, I will wish you the greatest celebration and hope that you will enjoy the days.
Comments

Recommended