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  • 8 months ago
Icons of Change International Awards 2026
International Year of Volunteers for Sustainable Development

Gabriela Benitez
Vice President – Employee Benefits & DEI Partner, IMA Salt Lake City
Managing Director, HealthBridge Group
Former Exchange Director, GBS Benefits, Inc.

SDG Focus: Sustainable Development Goal 3 – Good Health and Well-Being
Changemaker for Healthcare Access, Workforce Wellbeing, and Inclusive Benefits Systems (USA)

Gabriela Benitez is a trusted leader in employee benefits strategy, healthcare transparency, and volunteer-driven community impact, with more than two decades of experience transforming how organizations design, communicate, and deliver healthcare benefits. As Vice President of Employee Benefits and DEI Partner at IMA Financial Group, Gabriela operates at the intersection of business performance and human wellbeing—ensuring that healthcare systems work not just efficiently, but equitably.

At the core of Gabriela’s impact is SDG 3: Good Health and Well-Being. She partners with organizations to build sustainable, people-centered benefits strategies that reduce premium volatility, improve affordability, and expand access to care for diverse and multilingual workforces. Her approach combines data-driven consulting with culturally relevant education, empowering employees to make informed healthcare decisions while enabling employers to achieve measurable cost control and improved outcomes. As she succinctly puts it, her mission is simple and effective: keep premiums low and make HR’s life easier.

What distinguishes Gabriela’s leadership is her ability to translate complex healthcare systems into clear, actionable knowledge—particularly for historically underserved communities. A bilingual and bicultural advocate, she has pioneered multilingual benefits education programs that improve utilization, compliance, and trust. This work directly advances workforce mental health, preventive care, and long-term wellbeing, while supporting organizational resilience and productivity.

Volunteerism is not an add-on to Gabriela’s career—it is a strategic pillar of her leadership. She has mentored HR professionals across industries, supported leadership development through SHRM, and created safe spaces for critical conversations around mental health, equity, and access to care. In 2023, she served as President of the Salt Lake Society for Human Resource Management (SHRM), strengthening professional development pipelines and developing collaboration across Utah’s HR ecosystem.

Gabriela is also the founder of the VIP Salt Lake Senior HR Collective, a peer-driven community that brings CHROs and senior HR leaders together to share best practices, navigate complex workforce challenges, and drive systemic change across organizations and communities. Through this platform, she has amplified collaboration, reduced silos, and accelerated impact well beyond individual companies.

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Transcript
00:00Hello, my name is Gabriela Benitez and thank you for the opportunity to be part
00:04of the 2026 awards program for the International Year of Volunteers for
00:10Sustainable Development. I work at IMA Financial Group in employee benefits and
00:16healthcare strategy and every day I help companies design benefits that support
00:22their employees and their families. What I've learned throughout the years is
00:26that healthcare isn't just a workplace benefit, it's a frontline system that
00:31directly impacts dignity, opportunity, and the quality of life. Healthcare access is
00:38more important than most people realize until they need it. If you don't have
00:42health, as you know, you don't have nothing and this responsibility is not
00:46just for one person, one group. It belongs to all of us. The healthcare systems that
00:52consumers, the insurance carriers, providers, benefit brokers, employers,
00:56employees, families. Healthcare is very confusing and even for us professionals.
01:02So part of my role is not to just make it affordable but also simplify healthcare to
01:09provide a better experience for everyone. We have to translate complexity into
01:14clarity and we have to provide education far beyond open enrollment because when
01:21people can't access care early, we all pay for it through higher costs, loss to
01:27productivity, and poor healthcare outcomes. So access through to healthcare and
01:36education is really fundamental.
01:40I take my fiduciary responsibility in healthcare very seriously. Leadership,
01:47mentorship, and professional service aren't just values for me, they are how we
01:53improve community health. And whether I am mentoring HR leaders, serving on boards, or
01:59guiding employers through benefit strategy, my goal is always the same. Help people be
02:05informed, empowered, and proactive about their health. When leaders understand the
02:12healthcare, healthcare better, they make better decisions. When employees feel
02:17supported, they seek care earlier. And when companies invest in prevention and
02:23education or partner with the right vendors or service providers, then we lower costs
02:30and improve outcomes overall. Our healthcare system is complicated, like I said. So for
02:36many people, especially in multilingual and underserved communities, it can be very
02:41overwhelming. It can be daunting and scary. So that's why inclusion really matters,
02:47right? We can't rely on one-size-fits-all communication to provide this
02:53information. Broad education paired with customized individual guidance is really
03:01important. So if you're in manufacturing, your education might be slightly different than if
03:07you are in tech, right? And then also in languages, right? You have high Latino workforce
03:15versus not, then your education is going to be a little bit different. But just know that when
03:21people understand their benefits in their own language, literally and emotionally, they
03:27are more likely to use preventative care services, have a primary care physician,
03:31and manage chronic conditions, and ultimately lowering healthcare utilization and navigating
03:39their system a lot better than now. So inclusion isn't just for one individual, right? We're
03:47talking about different layers of inclusion. Now, I believe that policies matter, but sustainable
03:54well-being is built through everyday leadership. So it shows up in questions like, are we designing
04:02the benefits with people in mind, right? Are we encouraging preventative services? Are managers
04:09modeling healthy boundaries? Are they providing the resources at their level that they can share
04:16with employees? And are you as an, you know, as an individual or employer or consumer, are you
04:23investing in education year round, right? Are you educating yourself on services and resources?
04:29Well-being becomes sustainable when leaders consistently prioritize people, not just policies.
04:35Now, my call to action for HR leaders, employers, and companies is pretty simple. Embed health equity and
04:44preventative care into how you operate. Don't treat healthcare as an annual renewal exercise. Make
04:51it part of your organizational strategy. Invest in education in your, with intention, with early intervention,
05:03right? Support that, and then create inclusive access. Because when we do it well, we don't just
05:10improve benefits. We strengthen families, workplaces, and communities. Each of us have a role to play,
05:19and when we lead with empathy, education, and purpose, healthcare becomes more than just coverage.
05:27It becomes a pathway to stronger communities and healthier futures. Thank you.
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