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TVTranscript
00:00He went from a bit part in an unknown game.
00:04Never expected that Mario would be our icon back then. He was just Jumpman.
00:09To one of the most recognized faces in the world.
00:12We instantly fell in love with Mario the character.
00:16Along the way, he helped save an industry.
00:19The time was ripe for a new video game console, and the time was ready for a new hero.
00:24And all of a sudden, video games were back on top, and it's all thanks to Mario Brothers.
00:29And changed the way we play.
00:32That's the brilliance of the whole Mario series, is that it was this gameplay.
00:36And that's something Miyamoto is famous for.
00:38A lot of the games just look like things that children do.
00:41You know, developers still point to it as one of the best games of all time.
00:44This is the story of Mario.
01:09In 1980, Nintendo, a Japanese toy manufacturer, is trying to break into the already crowded American arcade market.
01:16Nintendo wanted a piece of that pie.
01:18And so they developed a game called Radar Scope, an arcade game.
01:21They released it to test audiences, and people hated it.
01:24Radar Scope was just not good. They had a bomb on their hands.
01:28Nintendo turns to a young staff artist to transform the bomb into a hit.
01:33Hiroshi Yamushi, the president of Nintendo of Japan, got this young Shigeru Miyamoto and said,
01:37Hey, make a game. And he hadn't made a game before, so this was sort of a gamble.
01:43I mean, even when I first entered the company, it was really my goal to design and ultimately sell these
01:49products, really toys that I was interested in.
01:52But Miyamoto seemed creative, and Yamushi thought he might be up to the task.
01:56And, well, you know, as it turned out, he was very up to the task.
01:58The artist, a 28-year-old Shigeru Miyamoto, had never created a game before.
02:04Eager to learn, he studies the schematics and meets with engineers and programmers.
02:08Miyamoto did exactly that. He saved it by saying,
02:10It's so bad, we can't even use it. Toss it out.
02:13We're going to use the same technology to create something new.
02:15But he needs a story.
02:19Actually, with Donkey Kong, we began development on that game, originally with the idea of using Popeye in it.
02:25But because of extended contract negotiations, the sailor is left at sea.
02:30Had they used Popeye, they would have created one of the early licensed games.
02:34And, of course, the trouble with a license is that, you know, you have it for this game, but you
02:38don't know what's going to happen tomorrow.
02:40And probably Popeye wouldn't have the same appeal, you know, 20 years later as Mario does.
02:45So, in the end, I think it worked out for Nintendo. It could be the best thing that ever happened
02:48to him.
02:49So Miyamoto decides instead on a stubborn gorilla who breaks free from his cage and kidnaps his keeper's girlfriend.
02:55The goofy carpenter who has to rescue the girl is a little man with a big nose and an even
03:00bigger heart named Jumpman.
03:04Because of the restrictions of technology, Miyamoto has to get creative with his character design.
03:09And Jumpman, you know, has this tiny little sprite with a mustache and a hat and overalls.
03:15And we know him well today, but the only reason why he looked like that back then was because of
03:19the limitations of the hardware.
03:20Without a mustache, the Mario sprite would have looked really weird because he wouldn't be able to see the nose
03:24in the face.
03:25So there's your reason why the guy has a mustache. Hair would look really weird, so they decided, hey, let's
03:30give him a hat.
03:30The reason Mario had overalls on was because without the overalls, the whole, like, walking thing would have looked really
03:36bad.
03:36So there you go, there's the birth of a cultural icon.
03:40In 1981, the finished arcade game ships to America, where a certain resemblance is noticed.
03:47And common lore has it that that name is based on the landlord of the Nintendo offices in New York.
03:53The landlord's name? Mario Segali. And so, Jumpman is named Mario.
03:59Despite the unusual story and characters, players quickly learn to love the game.
04:06It did very well, and it started, you know, more and more people were playing, and quickly we realized in
04:11America that we had a hit.
04:12Before you knew it, Donkey Kong was everywhere.
04:16Really what it was is, it was jumping over the barrels.
04:18And who could forget, jumping over the barrels and climbing up the ladders.
04:21It was such a simple gameplay mechanism, and yet so memorable and so replayable.
04:26Donkey Kong is a very skill-based game.
04:28You think it's a simplistic game, you think it's a cutesy game, you think it's a girls game, but it's
04:32not.
04:33People are still trying to boost up their scores to this day.
04:37Nintendo ships over 60,000 Donkey Kong arcade cabinets to locations around the country.
04:42The game quickly joins the pantheon of hit arcade titles, like Pac-Man, Space Invaders, and Asteroids.
04:50Everyone remembers playing Donkey Kong in the arcade.
04:53It's fun. It's still a fun game.
04:55And it reminds you that the early games, as far as minimal as they were, they knew what was going
05:00on.
05:01It's just one of the classics.
05:05To me, Donkey Kong holds a very precious place for me,
05:08because that was really the first time where I was recognized for my work in game design.
05:13I mean, up to that point, video games had been designed mostly by technical people.
05:17And it was really the first time that a designer had actually created a game and been recognized for that
05:21work.
05:22After his uncredited success in Donkey Kong,
05:26Mario takes his first starring role in Mario Brothers, released for the arcades.
05:31Along the way, Mario's character is flushed out a little more.
05:34Mario kind of went from just Jumpman, a somewhat generic-looking character,
05:38to kind of a living, breathing character. He was Mario now.
05:41He was a plumber, and he had a brother named Luigi.
05:43And the two of them could go through this little game universe and, you know, tear it up.
05:49It was cool. It kind of gave way to the franchise.
05:53Gamers are impressed with the new ways to play.
05:56I was attracted to the game when it first came out in the arcades,
05:58simply because of that whole versus co-op element that we hadn't seen very often.
06:03The game becomes a hit for Nintendo, and Mario becomes a celebrity.
06:08The whole Mario name became a household game.
06:10Mom knew that you were playing Mario,
06:13whereas, you know, that other game was that shooting game with the stupid spaceship.
06:17So, you know, the one with the two Western heroes.
06:20Nintendo had succeeded more than anyone could have hoped.
06:23But things were about to get a little more super.
06:38By 1984, Nintendo has established a strong presence in the arcade
06:43and is eager to do the same in the living room.
06:47However, after the terrible losses faced by companies like Atari a year earlier,
06:52people began to think of video games as simply a passing fan.
06:56I think a lot of people just lost interest.
06:58The games were so generic. There was so much bad stuff out there.
07:00They didn't want to do it.
07:01So in comes Nintendo, this Japanese newcomer, saying,
07:04we're going to make a new console.
07:05And, you know, what a gutsy move at the time.
07:08The idea to bring out a console was just, you know, dumbfounded many people.
07:12Nintendo has already created the Famicom, or Family Computer,
07:16a console that is sweeping through Japan.
07:18But they know the only way to convince toy stores in America to carry it
07:22is to create a hit game.
07:24Work begins immediately on a game to maximize the technology.
07:30Well, yeah, it is true that we do have these kind of closets in Japan with sliding doors,
07:34and behind the doors it is very dark.
07:36And I remember as a child being kind of afraid of that darkness,
07:40or even going into the mountains and playing in the mountains as a kid
07:43and finding caves and whatnot.
07:45That sort of exploration, too, really lingered in my memory.
07:47And so later on in life, when I did start making video games,
07:50it kind of came back into play in my imagination.
07:55And so Mario then became really the perfect game for kind of this jumping around
08:00and active expression.
08:02And just the motion on screen really became the best game for that type of action.
08:07Super Mario Brothers also introduces a storyline and characters
08:10that are familiar to all gamers.
08:12You have two brothers out to save the girl.
08:15The original game was Pauline, later it's Princess Peach.
08:18And you have a bad guy, and it's usually Bowser, who kidnaps the girl.
08:22And you've got to go to the end of the level,
08:24and it's usually on the right side, and get the girl.
08:27The game arrives with Nintendo's new system, the NES,
08:31just in time for Christmas, into an uncertain marketplace.
08:36There's a lot of product out there. It wasn't selling.
08:38Retailers didn't want to, you know, get into video games anymore.
08:40And then there was this little Nintendo Entertainment System coming over for Japan.
08:44And this character, Mario, you know, what was this about?
08:49There was a game that featured a character that was different.
08:51It was an adventure game, something people hadn't seen before.
08:54The time was right for a new video game console,
08:57and the time was ready for a new hero in video games,
09:00and there he was, Mario.
09:01It was kind of poppy and quirky. It was just definitely cool.
09:05It's something that is just burned into gamers' brains.
09:08I mean, you know, it's like, you could find, you know, 50 years from now,
09:13play the dungeon theme.
09:20Or play the above-ground theme.
09:23And it's like, they'll know exactly what you're playing.
09:26You know, they'll recognize it instantly.
09:28To ponder in such secrets was just amazing.
09:33You look forward to something every time you played it,
09:35because you could find a cool new pipe you could go down.
09:40Or like, oh, 1UP was there. I did not know that.
09:42And just a really cool learning experience, and just fun all around.
09:47And I think that's the brilliance of the whole Mario series,
09:50is that it was this gameplay.
09:52I mean, it was about the gameplay, and that's, you know,
09:54something Miyamoto is famous for.
09:56Making it about the gameplay, starting with the gameplay,
09:59and letting everything follow from that.
10:01Fun.
10:03I mean, that's what it all boils down to.
10:05He somehow knows how to make a game with really tight controls.
10:09Very compelling to play.
10:11Challenging enough that you're going to be playing it for a while.
10:14And just cute enough, and just cool enough to pull in every audience.
10:20Word spreads fast, and the game soon becomes a must-have toy for kids everywhere.
10:25And then all of a sudden, video games were back on top.
10:27And it's all thanks to Mario Brothers.
10:29It went on to be, you know, probably the top-selling video game of all time.
10:34With 40 million copies of his game reaching his fans,
10:38Mario proves he is as much a hit in the living room as he is in the arcade.
10:42But fans will have to wait for a sequel.
10:47There was actually a sequel to Super Mario Brothers,
10:49but it only came out in Japan.
10:51Super Mario Brothers 2 is basically a clone of the first game.
10:54It looks very similar, but it was so tough
10:57that Nintendo was worried that American gamers would just not like it.
11:01The next Mario game to come to America really isn't a Mario game at all.
11:06Instead, what we got in the US was a Super Mario Brothers 2
11:10that was known in Japan as Doki Doki Panic.
11:13So Nintendo said, oh, why don't we take that game,
11:15put our Mario characters in it,
11:17because nobody cares about these Doki Doki characters,
11:19and bring that to the US.
11:20No one seems to mind the differences.
11:23The sequel quickly sells 10 million copies.
11:26Mario Mania is in full effect.
11:29Fans eagerly await the third installment of the series.
11:31By the time Super Mario Brothers 3 came out,
11:34Mario was a full-blown superstar mascot for Nintendo.
11:37Everybody knew and loved him.
11:38You could turn on the TV and see Mario.
11:40You could go to the movies and see him in Wizard.
11:43He was everywhere, basically.
11:44The market was saturated with Mario.
11:45The game arrived in stores on February 12, 1990.
11:49And once again, fans love it.
11:51It was just a huge expansion on the concept of the original Mario.
11:55Everything was bigger, bad, better.
11:57The scope was immense.
11:59It was 3 megabits, which was 12 times as big.
12:01Actually, Super Mario Brothers 3 was the biggest-selling game of all.
12:04That's when you really knew Nintendo was here to stay.
12:06They were in the game.
12:08For me, that game was just really deep, polished.
12:11It felt great, whether it was pure platforming
12:13or you flying around with a raccoon tail.
12:15I mean, there's so much to do and love about that game.
12:19Despite a six-year-old console system,
12:21Super Mario Brothers 3 sells 18 million copies,
12:24more than any other single game.
12:26It was the biggest thing in the industry, by far.
12:28Every company wanted to have a Mario.
12:30And you saw competitors bringing out one of the mascots, too.
12:33So it was cool.
12:35Like Sonic from Sega.
12:37Sega!
12:40Back then, Sonic was gaining popularity.
12:43He was huge.
12:43He was getting bigger and bigger and bigger.
12:45And Sega was promoting the heck out of him
12:46and making him into this kind of cooler, hipper character.
12:49So yeah, there was a time there when you kind of wondered,
12:52would Sonic replace Mario?
12:54And Nintendo needed something new, and they needed it battling.
12:57So the Genesis came out first, and it was a big leap over the NES,
13:01and then Nintendo followed suit with the machine they were developing,
13:03the Super Nintendo.
13:06Sega really capitalized on that whole speed feel
13:09and said, this guy is much faster than Mario.
13:11Mario is the old man.
13:13And it worked.
13:14In the US, the Genesis outsold the Super Nintendo,
13:17which was amazing, based on the success of games like Sonic,
13:20but also because Sega was able to predict the market.
13:23They said, gamers are getting older.
13:25They want to play something different.
13:28Mario didn't evolve.
13:29So I don't think it's because the guys at Nintendo
13:32weren't smart enough to predict the trends.
13:34I think they were bucking it.
13:35They didn't want Mario to become a grown-up character.
13:38They wanted people who are grown-ups to feel like they were kids
13:40when they played.
13:41They wanted to make it games.
13:43They wanted to make it fun.
13:45Nintendo prepares to retake their lead by releasing a new system.
13:48Once again, they gamble the company's future on the courageous Italians.
14:06Mario has become a full-blown celebrity, having appeared in films, on television,
14:11as well as in the best-selling games of all time.
14:14However, Nintendo is getting ready to launch a new system,
14:17this time facing heavy competition.
14:19Sony had already come to market with this cool, kind of hip PS1 platform.
14:23And it surprised everybody it was successful.
14:26And everyone was skeptical of Nintendo's machine game.
14:30They placed all their bets on Miyamoto.
14:32They knew when a new platform comes out, we have to have Miyamoto create the flagship title.
14:37And even though Mario's popularity was kind of waning in the wake of upcoming characters like Sonic
14:42and all the sports games, not only did Nintendo gamble by taking an established 2D character
14:49and making him 3D, but they also said, you know what, this is the biggest thing we have.
14:54If anybody can pull this off, it's Miyamoto and it's Mario.
14:58Working closely with the developers, Miyamoto and his team begin to explore uncharted territory.
15:03When Mario 64 is released on September 26, 1996, the experiment pays off.
15:12If Super Mario World was an evolution of the first Super Mario Brothers game,
15:17here's the game that is, you know, the same theme but really a revolution of it all.
15:24They took the whole concept and they made it something so different
15:28that people were instantly just flabbergasted at, you know, is this Mario?
15:32And then they played it and they're like, oh my god, it is!
15:41Super Mario 64 was just an amazing game and is still to this date.
15:46If you plop it back in, just play it for 20 minutes, you just get addicted to running around
15:51and I don't know what it is.
15:52The way the character feels, the weight on the lawn and climbing on the trees and all that,
15:57it just works so perfectly and flows so nicely.
16:02It was just groundbreaking, I mean, in all senses of the term.
16:08It was a real 3D world. You could go anywhere.
16:18And it set the stage for every 3D game world that we've seen since.
16:23You know, Miyamoto, the creator of that game, just revolutionary,
16:27as far as his thoughts on game design, fun, immersion.
16:34It was huge. It was like a shockwave. It overtook everybody.
16:37It proved that Nintendo knew its stuff, you know.
16:40No one could compete with that.
16:41Just the polish and the way in which they brought Mario into the 3D realm.
16:45The control, the world design, you know, the level design.
16:48They retained these classic kind of 2D feeling platformer levels
16:51in purely 3D worlds.
16:53And, like, they've done it in a way that nobody else could even conceive of it.
16:58It was such a success that even today Mario is, like, back upon this, you know,
17:01this groundbreaking platformer in 3D.
17:03You know, developers still point to it as one of the best games of all time.
17:07Super Mario 64 is a blockbuster selling over 9 million copies
17:12and ensuring a healthy life for the Nintendo 64.
17:15Over the next 5 years, Mario appears in numerous games on the system,
17:20helping to establish new franchises and genres for Nintendo.
17:24Like Mario Party.
17:27Ready? Go!
17:35Go!
17:38And Smash Brothers.
17:40Super Smash Brothers!
17:50Super Mario!
17:50In November of 2001, Nintendo releases its next console, the GameCube.
17:55For the first time, there is no Mario game at launch.
17:59But fans would not have to wait long.
18:01On August 26th, 2002, the Red Cap returns in...
18:05Super Mario Sunshine!
18:17I hope you're all looking forward to Mario's latest adventure.
18:28I hope you're all looking forward to Mario's latest adventure.
18:33They're doing them well.
18:34So, Nintendo couldn't really shock everybody again.
18:37They had to just come with a solid title.
18:39And I think Super Mario Sunshine is a solid title.
18:43Aw yeah, you are all looking forward to Mario Kart!
19:01The entire game came up to Mario Kart.
19:16But after over two decades of gaming, how will Mario survive?
19:22There's so many characters out there, so many mascots and cooler characters vying for people's attention that Mario's often forgotten.
19:31But as far as gameplay goes, Mario's still king.
19:37I think Nintendo's insistence that they keep Mario pure and kind of a mascot that appeals to all ages,
19:44you know, has kind of helped the company over the years because Mario's become this family-branded thing
19:48and, you know, parents can go into a shop and pick up a Mario game and they know that they're
19:52gonna have something healthy for their kids
19:54and it's not gonna be packed full of blood and guts or whatever.
19:59Mario's really a gaming icon because he's been around so long.
20:02As a character, this guy, you know, has been around longer than anyone else.
20:06Unless you count the square pong ball, you know, I remember.
20:10Or the little triangle asteroid ship.
20:14As a character, Mario is really, you know, has so much longevity because he's instantly memorable
20:19and we've seen him for such a long time.
20:23With six of the ten all-time best-selling games and over 20 years of innovation,
20:29Mario's effect on the world of gaming is undeniable.
20:33Just like Citizen Kane, it's really the archetype for a really good movie and directors will always refer back to
20:39it.
20:39Mario is the one 3D game that people will refer back to.
20:43So I think all around the industry, whether people are playing Nintendo games now or have played them in the
20:47past,
20:48that be it, you know, consumers or the people making the games,
20:52I think you're gonna find Nintendo influence everywhere.
21:01Even his creator still sees him as something special.
21:06When people ask me to draw a picture for them, somehow, for some reason, I always end up drawing Mario.
21:12I know.
21:38Mamma mia!
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