00:00So what made you want to write the book?
00:03And what do you want the reader to kind of learn and take away
00:07about the history about the Yankees franchise?
00:10You know what, Brandon?
00:11George Steinbrenner is such a huge part of the Yankee history, obviously,
00:15especially he's really the most significant part of Yankee history since 1973.
00:20And I think it was important to just kind of tell his story completely.
00:25You know, there were a lot of crazy moments when he was in his prime
00:29in the 70s and the 80s, and later on when he first returned in the 90s.
00:34George is a product of mythology.
00:36People don't necessarily remember firsthand who he was and what he was,
00:40all the good, all the bad.
00:42There's a lot of nostalgia that goes on now, Brandon, and you know this,
00:46about the George Steinbrenner myth.
00:49You know, if only George was so alive, you hear that at least 15, 20 times a year.
00:52Yankees go on a losing streak and the manager hasn't been fired
00:55or the general manager hasn't been reassigned
00:57and people just start yearning for George.
01:00And I think what this does is it kind of shows, yes, I mean,
01:02there was an impetuousness to George that was actually rewarded in certain times,
01:07you know, making decisions, having urgency to win.
01:10And other times it didn't work out quite so well.
01:12I think a lot of younger Yankee fans are shocked when they find out that,
01:15you know, the day that Steinbrenner was kicked out of baseball for the second time,
01:20Yankee Stadium gave the news a standing ovation.
01:22They started chanting, no more George, no more George.
01:25And you can trust that with a kindly avuncular figure
01:28that people were chanting, thank you, George, later on in his life.
01:33It was a very full life and a very interesting life.
01:35And certainly the portion with the Yankees,
01:38which is what this book focuses on.
01:39And I think that's what's going to be most enjoyable about reading it.
01:42And I think that's what's going to be most enjoyable about reading it.
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