00:00Et maintenant, nous avons une compagnie vraiment cool qui s'appelle Zéro 10 et ce qu'est-ce qu'ils
00:06font ?
00:06Ils font vraiment la technologie de la technologie et de faire des espaces de fashion et d'entraîner, même plus
00:12interactif.
00:13Donc, ici, pour vous parler de plus, c'est Georges de Zéro 10.
00:21Bonjour à tous.
00:23Happy to see you on the third day of Viva Tech.
00:28So, my name is Georges.
00:30I'm presenting my company called Zéro 10.
00:35Here in Zéro 10, we created the AR try-on technology for clothes, bags,
00:43and some visual effects to let people try on clothes in mixed reality in real time.
00:51So, since 2010, I run several businesses in the fashion industry.
00:59So, I know all the needs and struggles of the industry.
01:03And I hope you will join my journey from fabrics and hangers to digital effects and AR technology.
01:13So, let's play the first video, please.
01:19So, in Zéro 10, we have our own proprietary technology and we provide brands and fashion businesses
01:27with different solutions and products to help them sell more, spend less, and be in touch with the new generation.
01:35So, you can see our try-on technology here in the video.
01:38Our main niche is clothing and bags real-time try-on and extremely engaging effects like butterflies, clouds.
01:50So, all our technologies are developed in-house.
01:53We have a huge ML and computer vision team.
01:59And what is the most exciting for me that thousands of users all over the world use our tech in
02:08their daily life.
02:09So, it's really inspiring.
02:12So, every fashion business asks the same questions.
02:18How to engage new generation of consumers.
02:21How to sell digital-only products.
02:24And my answer will be is that the industry should use AR and mixed reality solutions because we all will
02:33live in mixed reality world soon in three, five years.
02:37So, our first clients, Tommy Hilfiger, coach, NBA, Vogue, etc. knows it and they joined us.
02:47And I hope we will see the great results soon.
02:55So, let's play the next video, please.
03:01Yeah, we started with an in-store AR mirrors and kiosks for events with a Tommy Hilfiger this year.
03:10So, with these screens, customers can try on garments in real-time.
03:14Brands can place those screens in the store in different events like Viva Technology.
03:21It's a great advertising tool to make customer more engaged.
03:27And it works really well because we don't even make the copies of digital clothes.
03:35We can add some different visual effects and it really looks really cool.
03:43So, the second product and my favourite to the date is the next video, please. Sorry.
03:54Let's play the next one.
03:58Yeah, the second product and my favourite is 010 AR store window.
04:04So, basically, we integrate our screen into the store window.
04:10So, people right in front of a store before entering the store can try on garments right in the street
04:18as you can see in the video.
04:19It was a huge success with the coach.
04:21We made five bags for them with visual effects to support their Coach Tabby lounge in Soho flagship store.
04:32So, we saw that our windows is 93% more attractive than the traditional one.
04:39And in one month, we had 175K try-on. It's a huge amount. And the cost per one try-on
04:52starts from 10 cents.
04:54So, it's super affordable. There are a lot of rumours now in the industry that AR windows and AR screens
05:02are so expensive.
05:04But it's not because we can connect our hardware. It's a simple computer and a camera to any screen you
05:11have. So, it's not so expensive as you thought.
05:17And the next video, please.
05:25Yeah, the next big thing for us and I hope for you is our new concept of an AR pop
05:33-up store.
05:33So, basically, we use our screen to sell physical goods with less space than a brick and mortar store.
05:43We all know that it's super expensive to rent hundreds and hundreds of square meters in malls, airports, etc.
05:52So, you can put the screen and our controller, iPad, and let people try on your garments from your, for
06:04example, new collection.
06:06Buy them and get the delivery to their houses.
06:08So, it takes 1.5 square meters to put this product in airports. I will repeat, in the mall.
06:19And we can upload hundreds of SKUs into our screen.
06:24So, 95% less stuff. No storage space. And it's really good.
06:30And it's the new language that Generation Z and Generation Y speaks with the brands.
06:36We see the great results.
06:40Yeah, and next video, please.
06:45So, last but not least is our worldwide iOS platform.
06:51We support our community of 3D creators.
06:55We have more than 2,000 creators in our community now.
07:02So, basically, in our iOS app, every creator, brand, artist can make, can create a virtual store
07:10and sell their digital fashion on our platform and get all our features.
07:16Real-time AR try-on.
07:18So, users can make content, video and photo content for their socials.
07:25Save all digital items in their zero tail wardrobe and use it in different virtual worlds.
07:33So, we now talk with different games to connect our platform to, for example, Roblox, Fortnite.
07:40It will be very cool.
07:42And one more idea from us is that in mixed reality world, so in our reality, users of games can
07:54take skins from their avatars from games
08:00and use it to create content for their socials in mixed reality.
08:07So, yeah, the next slide, please.
08:11Yeah, so today, I want to invite you to our booth.
08:15It's near stage 3, between stage 3 and stage 1.
08:19It's called 010, to try our first AR store and get free merch.
08:25It's a long sleeve and a tote bag.
08:28And get this experience of buying a product using only AR screen.
08:35It's a quite interesting experience.
08:38So, welcome.
08:39We'll answer all your questions.
08:41Hope you will join us.
08:43Thank you.
08:46All right.
08:47Thanks.
08:47Let's stick around for some questions.
08:50Any questions from the audience for George about what they're doing?
08:57About the tech?
08:59No?
08:59No questions?
09:01Yeah.
09:02Thank you.
09:03No?
09:04Everything is super clear.
09:06Apparently.
09:07We have a question here.
09:08Ah.
09:09Thank you.
09:10Yeah.
09:11Thank you.
09:11Thank you.
09:11Thank you, ma'am.
09:15Hello.
09:16Thank you for this great presentation.
09:18I'm Dezan Gemba.
09:19I would like to know if this is also meant for disabled people who can try the clothes
09:26and have something that is...
09:33Can you get the question?
09:35Yeah.
09:36I would like to know if it's also designed for disabled people.
09:39Yeah.
09:40So basically now we are working on different body types like kids and then we will come
09:47to disabled people also because now this technology is super expensive for us.
09:56We are an independent company and we started from men's and women's clothing and men's and women's wear.
10:06And we go into the kids and all the types.
10:10So yeah.
10:11We are working on it.
10:12And yeah.
10:13But for example, you can try.
10:16Yeah.
10:17Already tried it.
10:18Looks nice.
10:19Thank you.
10:20Thank you.
10:21So right.
10:22So the business model for you guys is that you are leasing the screens to the different brands, right?
10:29Is that how it works?
10:30Because you said it's very, very cheap, right?
10:32Yeah.
10:32So are you talking about the leasing cost of the screen?
10:34So yeah.
10:35A brand can buy out the screen and our hardware.
10:38Okay.
10:38They can buy it and own it?
10:40So also we can connect our hardware to any screen.
10:43For example, we have a partner with 300 stores.
10:47They have screens 2.5 meters height.
10:51And yeah, we can just connect our computer and our camera.
10:55So it works.
10:57Okay.
10:57Are there any screens actually out there at the moment being used in any cities?
11:02Yeah.
11:03We have a screen in Soho, New York.
11:06Also.
11:07Soho in London or in Paris?
11:09In New York.
11:09In New York, right.
11:11Yeah, New York.
11:11There's no Soho in Paris.
11:14All right.
11:15Nice.
11:15Okay.
11:16All right.
11:17How long have you guys been going for your 010?
11:20When did you start?
11:21So yeah, we started in early 2020 after Paris Fashion Week.
11:27We used to have a showroom here in Paris.
11:30Okay.
11:30This idea came to me because everybody in the fashion industry were so bored.
11:37So everything is every time the same.
11:42So showroom, samples, buying session, wholesale session.
11:48So it's quite boring.
11:49And yeah, we decided to make this technology for the industry.
11:53Okay.
11:54And you said actually in the presentation, you talked about the fashion stores will need 95%
12:00less staff.
12:01So yeah.
12:02Not stores.
12:03Because that's a lot of jobs, right?
12:04Not stores.
12:06So we won't replace fashion retail.
12:10Okay.
12:10We just want to give another option.
12:1495% less staff will be needed if a brand will use our AR store.
12:20So it's a screen placed in airport, malls, etc.
12:26Okay.
12:26So, okay.
12:27And you were saying at the end of your presentation that people can actually download an app which
12:31has the same technology and they can actually try it on their phones.
12:35Yeah.
12:36Yeah.
12:36Brands use this one, for example, for their wholesale buyers.
12:41So brand can upload its new collection into our platform.
12:46Just send the link to every buyer and buyers all over the world can try on garments from a new
12:52collection.
12:53Not even coming to the showroom, for example.
12:56So it's...
12:57Okay.
12:57Thank you.
12:58Let's have one more question if we can.
13:00Any question about the tech?
13:02About the idea?
13:05No questions for George?
13:08Don't be shy.
13:12Okay.
13:12Well, they're shy this morning.
13:14Look, which direction do they need to go to try it?
13:17Because I think it'd be good for them to try it.
13:19So there, near stage one.
13:21Near stage one over here?
13:22Yeah, there.
13:23Okay.
13:23Ladies and gentlemen, go check out 010.
13:26Give George a round of applause.
13:28010, ladies and gentlemen.
13:28Thank you.
13:30Thank you.
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