00:03Sous-titrage Société Radio-Canada
00:32Correct. So what we are developing are bioactive formulations that can be conveniently placed on the very easy to use
00:43products that can be applied all over the food supply chain. We can have a product line that are stickers
00:49that go directly on the fruit. We have a product line that are labels that go to the packaging when
00:54it's not convenient to label each fruit and the sachet that go directly to the boxes.
00:59If you think about the technology, it's actually making a protective shield around the fruit because we are using bioactive
01:08compounds that are volatile in nature and they are released slowly from these devices and make a protective shield to
01:17protect from the diseases.
01:18How did the idea come about and what are the stages now of your development?
01:22So six years ago, our co-founders, they thought about the waste that you just mentioned.
01:30Around 50% of the waste is generated by all global food.
01:38And so they thought about a very simple solution that is already on the market in any case stickers are
01:48applied in distribution chain for retailers and are very convenient product types.
01:53We are going to the market stage.
01:56We actually stopped being a pre-revenue company just last month and we are launching the first product with Walmart
02:04and hopefully we'll have the recurrent sales.
02:06You said the idea is to have it very cheap, so one sticker will be at about three cents, so
02:11very affordable.
02:12What are you looking for here at Viva Tech?
02:15So what we are presenting actually is our technology to Europe.
02:19We have our headquarters are in the U.S.
02:22We have presence in Belgium, in Europe, and what we are looking for is to open new markets.
02:27France is one of the biggest markets and the motor of the fruit and vegetable market of the Europe.
02:32So we are opening here new horizons for us.
02:35Hey Tony, thank you very much.
02:36I would definitely use it.
02:38Let's walk farther because there are other solutions to combat food waste.
02:41For instance, V2Z is a startup from Italy and Aisha is here with us.
02:46You came with a product that is improving shelf life expectancy of different products in our future.
02:54Hi, I'm Aisha, marketing coordinator at V2Z and we are from Italy near Venice with a startup for 20-25
03:01people.
03:02So we created Shelfy.
03:04This is our latest product.
03:05We create smart and sustainable devices to improve the well-being of people.
03:10This increases the shelf life of your food up to 12 days.
03:14It removes odors and bacteria inside the refrigerator.
03:17We use photocatalytic technology.
03:19So let me show you the product.
03:20This is the photocatalytic filter.
03:22It's made in ceramic.
03:24The best thing is that you don't have to change it.
03:26You don't have to replace it every 6 to 12 months.
03:29You just wash it under running water.
03:30It's activated by lead light.
03:32There's a fan that helps the air circulation inside the fridge.
03:35So in this way, all the bad contaminants like, for example, ethylene, that normally is fruit and vegetable, release inside
03:41the fridge.
03:42They're going to eliminate them inside the filter.
03:46There's a battery inside.
03:47Lasts 30 days.
03:48So once a month, you wash the filter, you charge it and you put it back in the fridge.
03:52Let's just have a look.
03:53As you said, yes.
03:53You put one in the fridge and it works for the hard compartment.
03:57Zucchini, I was told, 12 days longer.
03:5912 days longer than zucchini.
04:01So for example, even if you have a larger fridge, it works perfectly because there are three different modes, eco,
04:07standard and performance.
04:08So based on the dimension of your fridge, you put one shelf for every type of fridge and you're good
04:13to go.
04:14Okay.
04:14I guess we can already pre-order it.
04:16It's coming to the market.
04:17Yes, exactly.
04:17You can pre-order it on Indiegogo.
04:19We have an online on our crowdfunding campaign.
04:22You order it now, 109 euro and you will receive it by the end of the year.
04:27That will be the official launch, of course, on our e-commerce.
04:30Yeah, Aisha, thank you very much.
04:32Let me remind you that we're combating food waste here at the center of Viva State Hall 1.
04:38There is much more to come on that later on.
04:40Anna, you found a good beat for yourself.
04:42It's food.
04:43So keep it up because now I'm getting hungry as we go into lunchtime.
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