00:02All right, I'm excited now to be joined by Cyril Vart and Pierre-Yves Caloc,
00:09Executive Vice-President of Faber-Novel and the Chief Digital Officer of Pernod Ricard.
00:16Welcome to the show.
00:17Hello.
00:18Is this your first VivaTech?
00:20No, not exactly.
00:21But the first time in VivaTech News.
00:23Yes.
00:25Neither.
00:26We came often to the previous ones.
00:28Well, great to see you back, 2023.
00:31So when we talk about the collaboration between Faber-Novel and Pernod Ricard,
00:37how did this come about and what were the key objectives behind this partnership?
00:41So I'll start, although I have a biased opinion, I'm the supplier, is the client.
00:47But we've been working with Pernod Ricard for about, I'd say, five to six years.
00:53First, little things, loading expeditions, some helping and understanding technologies.
00:58And then Pierre-Yves had the niceness to ask us to help him design his strategic plan for digital transformation.
01:07So we started to intensify a little bit the relationship.
01:12And now since three years, I'd say, we've been helping Pierre-Yves' team and Pierre-Yves, I guess,
01:18educating the whole of Pernod Ricard around digital transformation and trying to make them implicated,
01:25motivated, motivated, and knowledgeable about digital.
01:29So our objectives going through a complete digital transformation was to leave no one behind.
01:37And we're making sure that all employees, but also the top management, are getting involved,
01:44understanding where we're going in their concrete day job.
01:48Can you name some of the specific areas and specific examples where Faber-Novel has been crucial in leading the
01:56digital transformation?
01:58So the great things we've done together is to create specific programs.
02:03So, for example, we have a D-Passport, which is a program available for our 18,000 employees.
02:10They not only understand what is digital, but concretely how it impacts their daily job.
02:16So, for example, a sales rep, they don't want to know when Yahoo was created.
02:22They want to know why the precise data they're going to take in-store will fuel some of the algorithms
02:29to get better recommendations the next day.
02:31And the top management, they want to understand how it will impact their business, their P&L, in a daily
02:38basis.
02:40What exactly is this D-Passport program, and how important is it in upscaling Pernod Ricard's employees?
02:49Has it contributed to the acceleration of the group's digital initiatives?
02:53Yeah, so in fact, D-Passport is the gamified way of doing training.
02:59So, for example, we have a quiz where people can challenge their peers, even their manager, or even the CEO
03:06on questions.
03:07And this is a nice way to engage people, because, you know, the boring trainings that you might see sometimes,
03:14it's difficult to go through.
03:16And so, this is the way we've named this upskilling program.
03:20And people have, for example, a certificate that they can publish on LinkedIn.
03:25Yeah, definitely. I think there's room for improvement in those employee upskilling programs.
03:31Can you provide examples of the impact and outcomes of the upskilling programs on the workforce, specifically around the ability
03:39to leverage data, AI, and digital strategies?
03:41Well, I won't speak for Pierre-Yves, who has more intimate knowledge, of course.
03:46But from an outsider perspective and comparing with other customers, I think since three years, we've seen that Pernod Ricard
03:53has some real concrete operational decisions and propositions made by AI,
04:01mostly in marketing, media, supply chain, so they are pretty advanced.
04:06And what I can say is that, I don't know if the impact is only from the program, I'm not
04:11sure, but we see people that in other companies or in other circumstances could be a little bit anxious,
04:18or fear for their job, or fear for their future in the company, because am I going to be replaced
04:23by some AI or some data or some decision,
04:26that are actually pretty much involved, pushy even in using the data.
04:31They are very fast at adopting new technologies and new ways of working, and they talk about it externally, which
04:38is also something important.
04:39When you start saying something good is happening in my company, that means that you like your company, that you're
04:44engaged, and that the upskilling works.
04:46So from our perspective, and comparing with other companies, I think it has an impact in the fact that people
04:52are eager to innovate rather than resistant to innovate.
04:56But I don't know if PI will confirm.
04:58So, yeah, some examples, when you are rolling out some programs, for example, we have developed digital assistance for marketing
05:07teams or our commercial teams.
05:08And if you want to have the business impact, you need adoption.
05:12And this program has helped our teams to better adopt the technology.
05:18And, for example, 85% of the recommendations which are made through the digital assistance we have developed are used
05:26by the different populations we have targeted, whether it's in marketing or sales, for example.
05:31So I think that this is one of the key impacts we're having.
05:35And, of course, we have an impact that we want to have on the sales and the margins that we
05:40are generating.
05:41Wonderful.
05:42Well, gentlemen, thank you so much for joining us.
05:44We're excited to see you here at Viva Tech.
05:46And you're watching Viva Tech News.
05:48Make sure you're following us on social.
05:50We will be right back.
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