00:00Bonjour, good morning.
00:03So we had yesterday a fantastic day
00:06and I can tell you that today will be
00:14almost twice better.
00:17We have great speakers
00:19and we are expecting to have the visit
00:23of President Macron in the afternoon.
00:25So be ready for a great, great day
00:30which is starting in a stellar way
00:33with the CMO forum
00:36and we have fantastic partners
00:41starting with Michael Kassan
00:43who is the founder of MediaLink.
00:47Michael, maybe you can tell us
00:49why you have decided to partner
00:51with VivaTech on the CMO forum.
00:54Well, first of all, Maurice, thank you
00:57and I'm happy to say
00:59this is not my first rodeo.
01:01I've come to VivaTech since it began.
01:04I think I've had the good pleasure
01:07of watching what VivaTech has become
01:10and it's quite impressive.
01:13The importance of technology,
01:15I think we all know
01:16and I have a personal technology experience
01:18that I want to share.
01:20As you know, Maurice, last Friday
01:22we had another grandchild in Los Angeles
01:25and you know in the tradition
01:27today is eight days
01:28and there will be a ceremonial bris today.
01:32I'll be experiencing that via Zoom.
01:35So I will be having the first meta bris
01:37that I'm aware of.
01:39So I think technology...
01:41It's on the metaverse.
01:44It will hurt the baby less.
01:46Exactly.
01:47Exactly.
01:48But it underscores the importance of technology
01:51and why we're here
01:53is in CMO forum,
01:55I think we have the opportunity
01:56to look through the lens
01:57of the marketing side of our business
02:00and understand the importance of technology
02:03but the microcosm that marketing represents
02:05for the entire ecosystem.
02:08You have been our first guest
02:10at the CMO forum
02:12and I'm so happy
02:15that you are continuing the partnership.
02:19Eric, when we created VivaTech,
02:24I asked you to partner with us
02:27as McKinsey
02:29and you have always made the opening remarks
02:33and it presented something very special
02:37which is a survey just for VivaTech
02:42and you have partnered also with us
02:47on the CMO forum.
02:49You are here with us
02:50so maybe a few words.
02:52Thank you, Maurice
02:53and I must say this is a privilege
02:56to partner with you in the past seven years
02:58and we're also very grateful
03:00that you gave us this opportunity
03:02of being the strategic partner of VivaTech
03:04for such a long time.
03:05And yes, we issue a research every year
03:08at the occasion of VivaTech
03:10and a specific research.
03:12This year it's about the metaverse.
03:13By the way,
03:14that's not completely by chance
03:15that we also partner with the CMO forum
03:18because we're going to speak about metaverse
03:20also today in the fireside chat
03:22of the CMO launch in the afternoon.
03:24And thanks to you and your great team,
03:26we also have two participation
03:29in the roundtable this morning,
03:31one on growth and one on commerce media.
03:33Growth is important.
03:36Yann, you have reminded me something
03:39which was a great moment
03:43when I was going to Harvard
03:45and participate to some lectures.
03:49and it's so good to see you here,
03:51back,
03:53and having LinkedIn as a partner.
03:56Why LinkedIn has decided to join us?
03:59Well, thank you, Maurice.
04:00It's great to see you.
04:02There's a couple of reasons.
04:04One, let's be honest,
04:06Paris is the most beautiful city in the world.
04:10Yes!
04:10Especially,
04:11excuse me,
04:12especially when it sizzles.
04:13That's exactly right.
04:15So,
04:16any conference that says,
04:17Maurice,
04:18Lévy,
04:19Paris,
04:19we are here.
04:20So,
04:21anytime.
04:22Anytime.
04:23But Paris is also
04:24one of the most incredible cities
04:26for brands
04:27to experience brands,
04:29to walk down the streets
04:30and see names like
04:32Louis Vuitton
04:33and Yves Saint Laurent
04:34and Hermès
04:35and Chanel
04:36and
04:37And Publicis of the Champs-Elysees.
04:39And Publicis, of course.
04:40No, no,
04:40come on.
04:41It's a full year.
04:42Brands are what drives
04:44economic growth.
04:46Brand equity
04:47is the only thing
04:48that protects you
04:49from commoditization.
04:51So,
04:51when times get tough,
04:53unfortunately,
04:53these are not the happiest times
04:55in many ways.
04:56It's even more important
04:57to invest in marketing
04:59as an economic growth driver
05:01and we are here
05:02to support all of you
05:03in doing that.
05:04And I will have
05:05a conversation
05:06with Ryan
05:07later on.
05:08That's right.
05:08So, Eric,
05:09Ian,
05:10thank you very much.
05:11Merci.
Commentaires