00:00The very first thing that comes to mind when talking about misconceptions is the fact that it's just really rough hair or hair that is indestructible or hair that can be handled in a way that's aggressive.
00:13That is the biggest misconception.
00:14I see professional hairstylists going in with harsher chemicals.
00:18I see people approaching it from a care standpoint in terms of how it's brushed, how it's maneuvered with a very sort of heavy hand, rough sort of handling of it.
00:30And I think that's the capacity where it's actually the opposite.
00:33So it requires more delicate hands.
00:36It requires more gentle chemicals.
00:39It requires all of that.
00:40And so that is the biggest misconception, in my opinion.
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