00:00The very first thing that comes to mind when talking about misconceptions is the
00:05fact that it's just really rough hair or hair that is indestructible or
00:10hair that can be handled in a way that's aggressive. That is the biggest
00:14misconception. I see professional hairstylists going in with harsher
00:19chemicals. I see people approaching it from a care standpoint in terms of how
00:24it's brushed, how it's maneuvered with a very heavy hand, rough handling of it.
00:31I think that's the capacity where it's actually the opposite. It requires more
00:36delicate hands. It requires more gentle chemicals. It requires all of that.
00:41That is the biggest misconception in my opinion.
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