00:00When you talk about information warfare, there is, and you have also written about it, there is an asymmetry between India and Pakistan in terms of information warfare. Do you think that India lacks this kind of strategic strength to counter narratives right after a major incident has occurred? And how can we improve on that?
00:24I think we don't lack strategic strength at all. We have that strategic strength, but it's just that we do not use it to the right cause or right way. We don't use it enough to counter these propagandas.
00:41So, you know that we have these different, different ministries who have a strategic communication departments, but none of them are working in collusion.
00:52The need of the hour is that all these ministries, communication department work together towards disseminate, you know, towards countering the dissemination of propaganda.
01:04And that has to be a regular process and not be asymmetric, like everybody's working in their silos, not thinking that how it can impact.
01:15And given the fact that we live in this digital world, nothing can be done in silos. Everything is transnational, transboundary.
01:24So, if a task for MEA is related to foreign affairs, you can't say that IB or, you know, information broadcasting ministries role is restricted internally.
01:37It's going outward. So, you have an overlap in the ministries and hence we need to have a fusion cell.
01:44That's what I call a fusion cell where all these ministries combine their team, make one strong team, which is regularly working 24-7 rather than being in event based and more reactive.
01:57Now, it is time that you become more proactive, more, you know, practical and realist that this is what is more, you know, more challenging than just a conflict at the border.
02:11Like I say that today, if winning a war is, to win a war, it is important to win your story as well.
02:20So, perception management is something which becomes very important through countering of misinformation.
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