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The deployment of 34 drones in Operation Sindoor delivered a game-changing lesson for Indian defence tech.
In S1E5 of Mic’d Up With, Venkatesh Sai, founder of Zuppa Geo Navigation Technologies, tells Asianet News’ Adith Charlie how that frontline experience forced a radical rethink.

He shares how they solved the "disparate computing problem" with a brain-inspired autopilot, why a "cooling fan for a cooling fan" defines defence standards, and how over 3,000 failures built 1,500 successes. The future? Quantum sensors and self-contained systems for unhackable drones, built on the founding principle: "We only sell what we make."

#OperationSindoor #ZuppaDrones #DefenceTech #IndianArmy #AtmanirbharBharat #QuantumSensors #MadeInIndia #DefenceInnovation #MicdUpWith #AdithCharlie

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Transcript
00:00It's not very glamorous initially. As of today we have closed about 1250 successful deployments.
00:05We might have had about three, maybe two to three times of that as failures.
00:14We had about 34 units totally deployed.
00:1734 drones?
00:1834 drones.
00:26Totally deployed in and around the Patankot area.
00:29Okay.
00:30So this was primarily for just not intrusing, just going up to the LOC and seeing what's at least happening.
00:35We had a person stationed there, he was keeping on telling us, you know, what was the issue.
00:39Will it be truly possible to have a UAV, a drone, which is non-hackable?
00:44You know, if you go through our Yogas and Upanishads and others, you would realize that, you know, we have a magnetic center,
00:50but most of us, you know, are not able to utilize it.
00:53But birds have a, you know, kind of a method by which they give you Earth's magnetic field to navigate and understand where they are.
01:00So in a very similar way, we do this using quantum sensor.
01:04So once you have that kind of a self-sustained system, it's extremely tough to actually hack it.
01:10Hello everyone. Welcome again to Mic'd Up with India's Defence Premiers.
01:25This is where I bring you up close and personal with the men and women who are making Atmanirbar Bharat a reality in India's defence sector.
01:33My today's guest is Venkatesh Sai, founder and technical director of Zuppa Geo Navigation Systems.
01:41Venki, thank you so much for joining in. Welcome to the show.
01:44It's a wonderful opportunity because I think, you know, the general public really need to know what all is happening in this space, especially in the private sector.
01:53A lot of coverage goes towards IT and other areas, but this is something that is now emerging.
02:00Yeah, we were talking off-air and you did mention that probably 60-70% of stuff that actually happens never makes it, you know,
02:09Correct, into the newspaper columns to the public domain.
02:12Yes, in the newspaper, our websites, unfortunately we do a lot of cool things that we can't talk about.
02:18Right.
02:19Because of stuff that we have signed.
02:21So, but yeah, at least through this podcast, I will try to highlight things which we have maybe already done,
02:27which are in public domain, which we can, you know, use as examples to show how, you know, how challenging this space is.
02:34You know, that is, that is, I want to get out that technical challenge which exists within this space.
02:40It's unlike any other industry which exists, you know.
02:44I am going to start with that point which you just made about the technical challenges when it comes to solving for India's defense forces.
02:53What's the biggest pain point if I were to put you on the spot right away?
02:57Yeah.
02:58So, we have geography and, you know, it would have not been only me, the other people also before would have told you the same thing.
03:05See, we have, we are the only country which has deserts on one side and we have high altitude terrain on the other side.
03:13When it comes to any technology, typically if you take, you know, either Israeli technology or Russian technology or some,
03:21it's either built to operate in heat or cold.
03:24It doesn't need to take a huge variance of conditions into account.
03:31Like most of, you know, what we see in Russia, Ukraine is, you know, at temperatures may be from 0 to 25, maximum 30.
03:41And in Israel, we see it at about 45, 50, 60 plus.
03:45Whereas here we have operating temperatures at minus 20 on the eastern border and we have operating temperatures in excess of
03:5445, 50 degrees on the western border.
03:57So, that is the geographic variance of temperatures and situation presents the biggest challenge
04:07in technology.
04:08Because you need to make sure your system works as good in this environment as well as extremely,
04:14you know, diametrically opposite environment.
04:17It's also an opportunity, right?
04:18Yeah.
04:19Because you can now build products in India, which are hardwired and tested extensively that
04:27they can be deployed anywhere in the world.
04:29True.
04:30And that is the unique opportunity which India actually faces today because of the push from
04:36the government side, from the institutions.
04:41And the fact that, you know, export laws, taxes and methods have actually become easier now.
04:50Because of which we have that opportunity to actually export and we are having such enquiries also coming up.
04:56I see.
04:57Yeah.
04:58So, we are working with some countries on their requirements as of now.
05:04The name of the company, you said 2017 is when the name change happened.
05:09Yeah.
05:10Zuppa I think means soup in Italian.
05:12Yeah.
05:13Why would a defense tech company go with that name?
05:16Yeah, yeah.
05:17Great.
05:18So, as you can see I am a foodie.
05:19So, there is no doubt in that.
05:21So, I like this soup called Zuppa which is an Italian soup which has a lot of, which has
05:27all the ingredients that you could find locally, I mean within Italy.
05:32Of course, now it is all over the world.
05:34So, wherever you find local vegetables produce, it is basically used within one soup.
05:40Right.
05:41So, similar to that, we said that, you know, as a company, we have all the ingredients it
05:46takes to actually, you know, make a UAS or unmanned system in terms of chips, in terms
05:53of softwares, in terms of hardware, in terms of, you know, mechanical designs, etc.
05:59So, we said, okay, we are also like Zuppa.
06:02Yes.
06:03So, we have all the ingredients.
06:05So, and I also wanted to, you know, we have certain software development kits and all
06:10that, SDKs that we give.
06:12So, I wanted that Java kind of feel where, you know, you have the Java SDK, so here you
06:17have the Zuppa SDK.
06:18Interesting.
06:19Yeah.
06:20So, that's how it came.
06:21Very nice.
06:22If I want to take you to the very beginning of your journey, 2012 is when Zuppa as a company
06:29got incorporated under a very different name.
06:32Your LinkedIn profile tells me that 2012 is also when you started your engineering education.
06:38So, how did you juggle both being a full-time student and a full-time entrepreneur?
06:43So, in all its justification, I was not a full-time entrepreneur.
06:48Hmm.
06:49The idea is started off with the fact that I had, I possessed a unique skill set because
06:55from, you know, close to about 10, from 10 years of age around 2007, 8 itself, I used
07:02to do a lot of aero modeling and drone flying.
07:06For our viewers, what is aero modeling?
07:09Aero modeling is basically a hobby.
07:11It is anybody can take up aero modeling and it is called remote control, you know, RC flying,
07:17you know, it is a very colloquially called.
07:19You have these flying clubs where you can go on the weekend and, you know, fly around RC planes,
07:25you know, and there is no automation or any electronics of its sort.
07:29But it is quite a, you know, it is a very nice sport that people can take up.
07:34And it is a sport as well as it is a hobby which people can take up.
07:38And today a lot of people are doing that.
07:40Is it similar to being a glider pilot?
07:42No, not exactly a glider pilot.
07:45This is, this is very similar to, you know, what you would see, you know, your RC cars,
07:50guys, you know, driving on the track.
07:52So, this is the same thing in the air.
07:54So, you know, you remote control, you fly a aircraft and, and then, you know, visually
07:59you can do stunts with it.
08:01It is called F3A, there is a sport itself called F3A, they have an F3A Olympics also.
08:07I see.
08:08So, you know, it is a, it is a crazy domain on its own.
08:13So, you know, you might see these crazy videos where these helicopter RC helicopter pilots
08:19would do crazy stunts with the helicopter, you know, getting it inverted and all that.
08:24So, that kind of skill.
08:26So, I, I possessed those skills.
08:29And thankfully for me at that time also the UAB industry was just about taking off, people
08:36were putting together UABs.
08:38So, with, under the National Aerospace Laboratories NAL which is here in Bangalore itself, they
08:44had a project called man backpack 2 kg class UAB.
08:47Okay.
08:48So, under that I was a test pilot.
08:50So, the company started off with the fact that because I was a test pilot, you know,
08:55I had to work with them.
08:57I could not work as a student with them.
08:58So, we started and incorporated the company.
09:01But, going forward I then became a system integrator with them where just from instead of just flying
09:08the drone as such that they had built, I used to identify components that we could import
09:13from abroad, put it together and, you know, give it to them and then they could, you know,
09:18validate it and then we can test play.
09:20And it was from this aspect that we came to the realization that there is something which
09:28is of core within the drone and it constitutes close to 50 to 60 percent of the cost of the
09:35drone which is basically called the autopilot colloquially and in other words it is called
09:41the FCS flight control system.
09:43So, at that time when we started there were close to about 7 companies worldwide who are
09:49making these systems.
09:50As of today in terms of proprietary autopilots there are about only 12 companies still.
09:55So, globally.
09:56Globally.
09:57So, we are thankfully one among those 12 who have our own proven patented technology.
10:04So, it started off with saying, okay, let us instead of trying to, you know, completely
10:11only be putting together a system, there should be a way that we should be able to make this.
10:18It was very tough because, you know, when you talk about a flight control system, any kind
10:23of control system, you are actually taking an action based on data.
10:27Right.
10:28You know, many of the devices that we use like phones, televisions, laptops, etcetera,
10:34you are only presented the data then you have to take the action.
10:37Like, whether a call comes, you presented the call you have to take the action.
10:41Right.
10:42Like an app you are trading stocks, it would suggest you whether you want to buy and sell,
10:46but ultimately you have to take the action.
10:48Correct.
10:49Whereas in this case from real-time sensors, we have to compute it, analyze it and real-time
10:56take an action.
10:57So, that is where, you know, there were different types of requirements which came and then we
11:03identified autopilots are very core, then we started doing work in that.
11:09In 2014, we were recognized by Department of Science and Technology and 2015, they gave
11:15us a loan also to commercialize this.
11:182016, we commercialized it and 2017, it became Zuppa Geo Navigation and we actually begun operations
11:25from that time.
11:27So, then yeah, from then over that time, we have been scaling it horizontally.
11:32And as of last 2 to 3 years, you have also been scaling it vertically in terms of revenues.
11:36So, clearly, you know, being a student and a part entrepreneur or a part-time entrepreneur
11:41at the same time didn't really, didn't really impact you as much.
11:45It has its own challenges.
11:47I wouldn't say, you know, I had a big issue with attendance because attendance is very strict
11:52in colleges.
11:53But yeah, somehow I was able to get it through.
11:55So, I would really like to thank my college for that.
11:58I am sure they must be watching this.
12:01I was just going through your website the other day and I saw that a lot of your products
12:05have very indigenous Indian names, the Ajith drone for instance, the Drishya technology.
12:11Tell us a little more about these 2 products.
12:14Yeah.
12:15So, it actually, it all, the company, all, or the, the, and the entire technology within
12:20the company started off with the first product called Navgati, which is a core chipset, it's
12:27an autopilot.
12:28It's, it's like the motherboard of a drone.
12:30So, the autopilot is hardware plus software.
12:32Yeah, hardware plus software.
12:34So, it, it consists of the entire thing, it's called a cyber physical stack hardware,
12:40firmware, communication protocol, ground control station, the entire thing.
12:45So, that was our first product.
12:47Then we had certain software, we made a software for a ground control station that's called
12:53the Disha.
12:54Then we wrapped that into our Ajith series of drones.
12:58Okay.
12:59Where we have deployed close to over now around 400 plus drones within the armed forces.
13:03Mm-hm.
13:04And even within the Ajith, we have different series like we have the Hawk, we have the Eagle,
13:09Condor, Harrier, different types of drones.
13:14So, Ajith is the flagship.
13:15Yeah.
13:16Ajith is the flagship.
13:17It's the, it's the retail end of the business where we actually sell and work with direct
13:22end customers.
13:23So, our business is split in two ways where we also work with companies who supply drones
13:30to government institutions, enterprises, etc.
13:34To them we supply electronics, softwares and other things.
13:38We also sell our own drones in the market.
13:422025 has been earmarked by the Ministry of Defense as the year of reforms.
13:47I am wondering what does that mean for companies like yourselves who have been in this space
13:52for more than a decade.
13:54What are the kind of changes you are seeing on the ground?
13:57So, if you look at it, yes, it has, it has impacted us in a good way, in a very positive
14:06way.
14:07And that is primarily because today the political situation is such.
14:12Now, if you look at it, let us just leave our company or you know the industry everything,
14:18let us talk about geographically, geopolitically the situation.
14:21Today we have India which was previously highly dependent on Russian weapons and imports.
14:28Today Russia is fighting its own war.
14:30It is not, we are not able to get spares for Sukhoi-30, MK2.
14:35Then other ally was Israel, they are fighting their own war.
14:40US, we really, you know the technology doesn't work very well in our…
14:45Conditions.
14:46Harsh conditions.
14:47Yeah.
14:48And Turkey who is one of the number one companies and see, if you look at it in drone, let us
14:55look at the unmanned space, okay.
14:58Everybody thinks in an unmanned space, you have US, Israel which are you know one of the
15:03top countries, it is actually not the case.
15:06If you look at it, the top country in the world is China followed by Iran followed by Turkey.
15:12And this is primarily, why did Iran and Turkey come up as being drone powers?
15:18It was because of sanctions.
15:19Right.
15:20You know, because of sanctions they couldn't build their air force.
15:23Turkey also had sanctions.
15:24They had certain sanctions on engines.
15:27So, they had their own, you know that that is why they are, you know they have, they have
15:34started that close to 5 years back they have started that program to make their own engines.
15:40And they have recently also test flown 5th generation fighter with that engine.
15:44I see.
15:45So, their basic sanction was on engines.
15:48Got it.
15:49So, they could you know import an airframe and all that but you did not have an engine.
15:53Similar thing we are facing with the Kaveri engine on the Tejas.
15:56Yeah.
15:57Where G is you know taking time for them to actually supply the engine.
16:02So, because of which they came up you know in the drone space.
16:07So, similarly now there is a realization which has come within the Indian armed forces.
16:12That as such we do not have a very strong ally in terms of drone technology who is with us.
16:20Yeah.
16:21And going forward most of the war situations in terms of war scenarios are going to involve
16:29drones in a large way, unmanned systems not only drones, not only aerial even ground even
16:35surface vehicles.
16:36Yeah.
16:37So, there is a huge emphasis and even budgets given in terms of commands now have R and
16:43D budgets which was unheard of.
16:45Is it?
16:46Yeah commands have R and D budgets because you know unfortunately you know in our situation
16:51of defense R and D if the if a user wants a certain requirement today by the time it goes
16:58through the DRDO and the official channels it takes maybe 5, 6 years for the user if I state
17:03the requirement today by 2030 I get a product by then it is obsolete.
17:08So today the commands have been given power saying within 6 to 8 months you develop solutions
17:13that we need today.
17:14And that is why they are coming up with these test centers I think.
17:16Test centers, outreach centers as well as you know they are working heavily with private
17:23sector.
17:24Right.
17:25And you know in terms of their ability to also be able to work with them.
17:31So, previously that was quite curtailed.
17:33Correct.
17:34As a army institution you could as a defense institution you could only procure material,
17:41fully tested material from the forces.
17:44Any kind of R and D had to go to DRD only.
17:48Whereas today the army is saying you know we will take application field level R and D we
17:52will do directly with the company.
17:54I see.
17:55And get things done.
17:56Because we need solutions today.
17:58We cannot have solutions 5, 6 years from now.
18:01So, in that sense it has opened up a lot of things for us.
18:05But where could be the you know area of the improvement if you ask me.
18:10See today the the procedure unfortunately over the last 60 years has been set up in such
18:18a way in a such a cumbersome way that it becomes hard for them to actually release funds you know
18:24they might be able to sign a contract with you.
18:27But by the time the milestones get achieved the funds come in and then you use those funds
18:32to actually make something for them or products produce something for them.
18:37It becomes a burden on the company.
18:39So, that is where something they have to really look at because you know smaller companies
18:44for orders say about 3, 400 crore orders.
18:47We might not have the working capital to actually produce that material.
18:52And even if we do get it and today you can get it in terms of high interest debt.
18:56But if the payment cycle extends too long.
19:00Then it becomes a burden on the company again.
19:03So, those are a few things that they have to work out but they have realized it.
19:07I mean it is I think it is far beyond that we have operation Sindhuur has really opened
19:13everybody's eyes.
19:14And today we have realized what has to be done and they are working actively towards doing
19:19it.
19:20But yeah policy especially in terms of commercial outflows in terms of commercial policies need
19:26to be more friendlier for companies to work with them.
19:30Operation Sindhuur was also in many ways a test bed for electronic warfare.
19:35We kept reading stories of how some of the drones that are deployed would not work because
19:42they were getting jammed, they were getting hacked.
19:45Did your products also encounter something similar?
19:47Yes.
19:48So, I would say that every product encountered something similar because it was a real test
19:54as to see till now we have been only simulating situations.
19:58Right.
19:59We really never faced a situation for the product.
20:02You know previous to companies like us working used to normally have Israelis or you know the
20:10Russians solving the problem for the ministry.
20:14But now that they are working so much with companies, with many companies, we were the people
20:18who had to actually understand and create solutions like I will give you a basic anecdote.
20:22Sure.
20:23So, when we first sent the first few drones across the Ajith Hawk platforms, they got you know initially
20:32there was a lot of EW which was there at 200-300 meters AMSL altude because they were using
20:37what we call as mass spectrum gypsy jammers.
20:41Okay.
20:42This is for basically over the top kind of operations.
20:44Over the top.
20:45Not crossing the border.
20:46Not crossing the border.
20:47Even close to about 2 kilometers from the border we were facing these issues.
20:52I see.
20:53So, we are not able to reach the LOC to even see what is going on.
20:57So, what was the solution?
20:58We immediately said okay fine we are facing some issues here.
21:01Ones are getting affected they are not able to perform.
21:04So, we increase the altitude to which over which they fly.
21:09So that solved it temporarily.
21:11Then we saw that they were starting to use directed jamming.
21:14So then we had to switch frequencies to on the field.
21:18So it was a big learning experience and I would say this learning did not stop there.
21:22It has been continuously evolving both at the end users end as well as our end.
21:28So, we are all trying to solve this problem because we know what has been what was subjected
21:34in the field we realize it very clearly.
21:37How many of your units were deployed?
21:39So, we had about 34 units totally deployed.
21:4234 drones.
21:4334 drones totally deployed in and around the Patankot area.
21:46Okay.
21:47So, this is primarily for just not intrusing.
21:49Just going up to the LOC and seeing what is at least happening.
21:53So, that is what it was primarily used for.
21:55And this real time learning were you also part of that like?
21:59Yeah.
22:00Did you have team station first time?
22:01Yeah, we had a person stationed there.
22:03Okay.
22:04They had also given us certificate for of operation for that.
22:08I see.
22:09So, we had a person stationed there he was keeping on telling us you know what was the
22:12issue.
22:13Of course, our person couldn't go right up to the border.
22:16Because the people only who are operating it were going the you know the army personnel.
22:22But the feedback they were giving we were had to rework it understand okay they are doing
22:27something how do we counter this.
22:28Right.
22:29And real time with what we have will do it.
22:32But now we do realize we require more cutting edge technology we need to we need to not develop
22:39per say we need to adapt our systems to be a lot more you know robust in EW conditions.
22:47And it was it was it is a good test you know because I would say you know in the defense
22:54there are a lot there are very few companies who are genuine and lot of companies who are
22:59you know just trading.
23:00Right.
23:01And today it is only the genuine companies who have the technology who can adapt to this.
23:05Correct.
23:06So, it might be a small interim you know kind of thing till we catch up to that you know
23:13requirement but post that you know you have only the technology will dictate who would
23:19be able to continue to supply to the armed forces.
23:21So, what is that one big learning that you as a company and you as an entrepreneur have
23:26taken from operations in do that we can see reflections of in the you know next generation
23:31of your products.
23:32See one of the core things that we have understood is that any any kind of guidance or navigation
23:44function on the drone has to be he has to evolve to be self content.
23:49Okay.
23:50What I mean by this is it does not rely upon any external data source like a GPS or cell phone
23:59network or satellite communication to be able to pinpoint and guide itself.
24:06It needs to be able to do it self content.
24:08So, you have options in you have certain options which are there for that.
24:14Okay.
24:15Which are both in terms of vision in terms of quantum sensing which are there.
24:19AI machine learning powered.
24:20AI machine learning is what we will see today because those are the things that we can deploy
24:26today to be able to solve that problem.
24:28Okay.
24:29So, going forward it is going to most of the systems are going to be having quantum based
24:34solutions for the same.
24:38So, you know I do not I do not want to be very technical into how a quantum system plays
24:44into this.
24:45Okay.
24:46But a lot of the errors accumulated errors in navigation can be offset by quantum sensors.
24:51I see.
24:52So, that is the next generation of systems in fact we have also signed an MOU with a company
24:58who is working on that in Hyderabad.
25:00Okay.
25:01So, we see that in maybe next 3 to 4 years those are the systems which will come down in being
25:07operated.
25:08In the interim you would be having vision based solutions you know using AI and machine learning.
25:13For it going forward will it be truly possible to have a UAV a drone which is non-hackable
25:21which cannot be hacked.
25:22Yes.
25:23So, that is what I when I talked about a quantum sensing see actually are how quantum sensing
25:31works is is that you know you have different ways by which you can use quantum sensors to
25:38be able to pinpoint your location without any external cues.
25:44The biggest and the most common method which is now being looked at is called you know field
25:49magnetometry.
25:50Okay.
25:51See the earth's magnet it is it is basically going back to how the birds navigate.
25:56I see.
25:57See the birds have a very attuned sensitive magnetic and we also have it actually it is you know
26:03if you go I do not want to digress into other topics but you know if you go through
26:08our yogas and you know Upanishads and others you would realize that you know we have a magnetic
26:13center center but most of us you know are not able to utilize it.
26:18But birds have a you know kind of a method by which they give you earth's magnetic field
26:22to navigate and understand value.
26:25So in a very similar way we do this using quantum sensor.
26:29So once you have that kind of a self sustained system it is extremely tough to actually hack it
26:35you might be able to disrupt it in some way for a short time.
26:41But as such taking over and hacking will be a kind of an impossibility.
26:45I am curious to say whether this moniker would apply to you made in Chennai not made in China.
26:51Yeah made in Chennai definitely now I would say that close to around 90 percent of our components
27:00today are indigenous within the the SOM itself within within the chip itself.
27:09Okay.
27:10In terms of resistors capacitors we are getting it from Vishay semiconductors we are getting
27:14it from sources within India.
27:17Of course, as of now the core microprocessors are still imported.
27:22But still we are working with SEDAC on their new they have the Tejas 32 indigenous microcontroller.
27:31So we have been given access to that and we are currently in the process of adapting that.
27:37So that is you know made in Chennai made in India so that is something we are proud of and very
27:45consciously as a company we have avoided the easy route of trying to use something that
27:51is available.
27:52Right.
27:53We we only sell things that we make that is that something that is very clear we do not
27:59make it we do not sell it.
28:00Going beyond applications in defense tech we were talking about you know what else where else
28:05can UAVs be UAVs be used and he did mention that a lot of their drones are now being used
28:14to prevent human animal conflict and in his words this is what gives him maximum satisfaction.
28:20So I was curious apart from military applications are there other industrial or societal applications
28:27of your machines that you could tell us a little about.
28:32So we have we have used our products also for you know this your forest surveys and the and
28:43basically you know your wildlife count estimations.
28:48Right.
28:49Flora fauna estimations people have used it for that more than those industries what excites
28:57me is actually the it might seem very cliche but because I am more of a tech guy I actually
29:04get excited with the contribution to the educational aspect that as a company we can make and we
29:10are making.
29:11See today through our drone labs initiative we have partnered with close to around 35 institutions
29:17including IIT IIC and other top tier institutions.
29:24The reason being is see when I started off doing electronics I am an electronics communication
29:30engineer.
29:31When I started this field off we I realized that there is such a big gap in our education
29:37system today when it comes for making electronics and softwares for flying aerospace applications.
29:44Right.
29:45You know what we call as electronics for aerospace is called avionics you know avionics.
29:51So I have learnt it the hard way over nearly now 12 years in this industry and I have so
29:58many learnings in terms of modeling how mathematical modeling has to be done.
30:02Right.
30:03So I say those type of things I am imparting to various institutions and we know when when
30:09that day we were also speaking to one of the first year second year students from IITM and
30:16when we were training them they were like so this these these kind of things we even if
30:20I put it on AII I don't even if I put it on chat GPT I don't get a kind of perspective
30:23on this because.
30:24I see.
30:25There is some knowledge that somebody is you know has got and given so for me that piece
30:31if you look at our contribution to society what excites me is actually in the educational
30:37sector where things that we have learnt from the field in our experience of you know taking
30:44something that is why I told you totally radical and proving it and getting it to work that is
30:50something that really excites me and we are we are doing that in fact in the drone lamps
30:55program through our LMS we don't charge for any of the knowledge.
30:58And you partner with the educational institutions.
31:00Educational institutions.
31:01Okay.
31:02And the knowledge is free.
31:03I see.
31:04You know we I always believe that knowledge will grow only when shared you know just trying
31:09to keep it with us it doesn't work out.
31:11Yeah.
31:12So we are in that process so that that is something that I feel more than this and you know civilian applications
31:20because education is something that really drives me you know I mean the next generation
31:26of engineers the next generation of techno entrepreneurs who would work in this space you know which is a tough space.
31:34Yeah.
31:35Which requires a lot more ingenuity than working in many maybe something like software
31:39or something.
31:40Correct.
31:41This would get them excited because today you know they do not have that kind of exposure.
31:47When when you talk about avionics, when you talk about field systems, land systems these
31:52are very theoretical topics currently in the education system.
31:56Correct.
31:57And maybe in a top tier in university like IITM you might have some practical exposure but
32:02generally it is very you know theoretical still in nature.
32:05That is something that I want to change you know.
32:08Absolutely.
32:09So these are partnerships with campuses like colleges and stuff.
32:12Yeah.
32:13We are doing it both in the defense and civilian.
32:16Okay.
32:17So in the defense we are like we have an MOU with Madras Regiment Center.
32:20They are the largest regiment center in the Indian armed forces.
32:24They train the maximum number of Agni Veers and officers within the armed forces.
32:30Right.
32:31And these are all 8 to 12th you know standard people most of officers of course are graduates.
32:37Right.
32:38But most of the population are 8 to 12th.
32:42So, in the armed forces we are working with them, we have created modules specifically for
32:46them, for them to be able to understand how this system works and get them interested
32:52into at least operating, maintaining you know using these systems.
32:58And with the education institutions we have a module called innovation lab.
33:02Where we see we are even giving source codes like certain bits of source codes watered down
33:08versions of stuff we have developed for the defense.
33:10Watered down versions with approvals from defense we have given it to educational institutions.
33:18So that see unless a person sees something on the you know how it looks how it is supposed
33:23to look.
33:24You will not be able to build the next line of you know engineers.
33:30And we see we see that that has to be built today see every country see how did it go first
33:37it was all localization in the 60s and 70s then it became globalization now it's again
33:41becoming.
33:42It's all coming inward again.
33:44It's again coming inward.
33:45So we need to depend on our own strengths and we have good enough aptitude and brain power
33:50within the country.
33:51Right.
33:52The only thing is to be able to nurture it.
33:55Now when you when you only see something practical will you be able to get that interest to go
33:59into that field.
34:00Correct.
34:01And pursue it.
34:02So that's that's what we are doing.
34:03So we have different modules for defense we have different modules for civilian civilian
34:09focuses more on stuff like mathematical modeling flight dynamics flight control laws boundary
34:15conditions the actual core you know maths behind a control system and in defense we focus more
34:22on the operations maintenance serviceability minor upgrades on the field all this kind of
34:29things.
34:30Interesting.
34:31So what would be your top advice to the next line of engineers next line of entrepreneurs
34:38you know because in this space as you also pointed out solutions were needed as of yesterday.
34:44And this is now attracting a lot of young talent a lot of people from the consumer tech side
34:49are also moving into defense.
34:51What would be your top advice when it comes to building something sustainable for the long
34:54run.
34:55See my top advice is that don't ever try to take a shortcut there are especially in today's
35:04world we have a lot of enticements to take shortcuts.
35:08Yeah.
35:09To be able to quickly monetize things but they rarely turn out to be sustainable.
35:18Take the effort but and make something in your own niche which is core you know you have
35:24your entire you have the entire control over what you have made.
35:27Right.
35:28And it might take a slightly longer time or it might take more effort.
35:31Nowadays in fact with AI time has started as reduced it only takes more effort.
35:37True.
35:38So you go down that road then you build something sustainable.
35:44It's not very glamorous initially it in fact involves a lot of hard work and lot of failures.
35:50So we might be having close to about 300 successful as of today we have close to about 1250 successful
35:58deployments.
35:59We might have had about three maybe two to three times of that as failures.
36:03When you say failures these are failures at a deployment level or at a project level.
36:07At the starting level you know like you know when we started off we initially went piloted
36:12with the customer it didn't work.
36:15You know I can clearly say it didn't work I mean we I will give you give us an instance
36:19yeah.
36:20Like when you talk about the defense space people very rarely realize that there are something
36:26called standards.
36:28And these standards are required for a specific reason I will tell you the entire flow of standards.
36:33Please.
36:34So if you if you were to say take this phone yeah this phone has a standard for designing
36:41the chipset it is called IEEE 211 right now if you then once you design it you get the
36:47components you have to place these components correctly that is called IPC610A then once
36:52you have placed it you need to be having a quality certification like AS 9100 to be able
36:59to make sure that this thing will last.
37:02Then for the component itself you need to be able to have a component level certification like
37:07L461 and you need to be able to make sure that if I drop it it doesn't break and rough use that
37:13is comes under JSS Penta 5, 5855.
37:16When we started off I still remember the first PCB you know we were like put all kind of tracks
37:22together chipsets you know we didn't know anything about standards I knew that I need
37:26to make something but I didn't know much about standards so you know we put something together
37:33it worked maybe once then it didn't work okay so you're trying to figure out why it didn't work
37:37so then I realized you know you need to you need to be able to go through standards standards are
37:43not something that's oppressive many companies and startups especially young come young entrepreneurs
37:48today when they come out in this space they get bogged on saying why are there so many standards
37:55it's a common complaint that you would have maybe you know when you interact with many of the young guys
37:59yeah starting out you say the standardization is a major challenge for us the reason standards
38:06are present are because when your product has to work it has to work in this industry
38:11correct we do not have that option where say in banking or fintech or whatever I can
38:16say customer support is closed in the weekend we will come back on monday
38:21if your product has to work at that point it has to I will give you a very simple product it's not there
38:26but now it's come out in the open this thing so we can so we make something called laser designator for
38:33ballistic applications like guns guns basically you know for many of the gun oems within india one or
38:41two of the gun oems so that is a kind of product which basically it gets a range estimate to a target
38:48and then it lasers the target with a certain beam that beam can be used for your own aiming or it can be
38:55used for designating it with another you know overhead weapon a hyperbaric weapon or something
39:03now when that laser has to switch on and work you have to imagine the situation where i am close
39:10to the enemy the enemy say maybe already spotted me is firing something through a small hole i am
39:16trying to designate his i am trying to designate that target such that a hyperbaric weapon can come
39:21fall on i am pressing the button the laser doesn't switch on so i am under fire i cannot retreat
39:29you have to understand the situation in which it's worked so if i follow all the standards
39:35i have that at least a 99 percent probability my product will work when he presses the button
39:40correct so so that is why that is the main thing that standards are there for
39:44right so this was a hard learning curve and even for future entrepreneurs within this space i would
39:51you know the basic advice i would give is always look towards standard as something that will make
39:57your product better don't look at it something that i have to pass you might pass the standard if
40:03you don't implement it in your production your product anyway will not work when it is required to
40:07work so you had a real life instance of this i have had i have my multiple instances over two three
40:13products initially till now i have done maybe around close to 50 products i have designed and
40:20commercialized in the defense space all the way as a company you mean as a company and now as an
40:25individual you know innovator if you look at me as an innovator i have taken close to about 50 different
40:3145 different products till now which we have commercialized and deployed it in various applications
40:38within the armed force i see and the initial five to ten products were a big you know learning experience
40:45because you you would not even imagine such situations which might present itself like i will
40:51tell you a very another very simple example see what happened was that when we supplied a certain product
41:00to for one of the aviation air force applications you know all of us assume that typically you know
41:09any kind of cooling fan or anything would you know be able to like most of your laptops cameras everything
41:15cooling fans work very well yeah and there is no issue you can just put a kind of a sheet to obstruct
41:22that also dust dust gets obstructed it works fine you would never be able to understand that you know
41:29say if it if a cooling fan is subjected to 50 degrees of continuous heat so in some places like bikaner and
41:37others the the motor inside the fan gets damaged so you have to provide cooling for the motor within the cooling fan
41:47okay see you get the irony of the entire thing right so but there are ways to do it you know foreign
41:54systems have these things in place and that is the other thing that i would like to get out you know in
42:00this is that you know within the armed forces itself in terms of end users the armed forces end users they
42:11have a lot of knowledge as to what are the systems what are the imported systems or legacy systems
42:18currently using which you which they might not be able to express it in terms of a technical way
42:24but if you interact with them they will be able to get that information out it is very and that is very
42:30crucial because of the fact that that helps you bypass some of your own you know it shortens the learning
42:36curve especially in things like this i wanted to therefore ask how do you try and tap into this huge
42:43knowledge pool that's available do you consciously work with veterans uh is that a part of the hiring
42:49strategy correct so we have uh we have two veterans now in our organization uh one colonel ashwini who
42:57is there in delhi who is an eme officer uh electromechanical engineer and we have another person from
43:04iaf also joined us okay uh see the reason being is that uh these these learnings which are there on the
43:13field are very critical because neither do we we are never exposed to actual field conditions so the
43:20only way we are able to actually understand uh what is required for the end user is from the end user
43:26themselves right so uh that is how we interact and not only with the armed forces any time we go to
43:32any of the armed units we interact with them in a very technical very exhaustive way so that is another
43:38thing that you know people make a mistake is that uh they feel that they because they might have you
43:44know have an engineering degree and they might have done some things like even myself you know
43:50uh stuff from iit and all that you you feel that you know you are you are technically superior
43:58but that is one thing in the defense uh segment is that you need to be very humble when you especially
44:04go to the end user because though you know the exact operational requirement yeah the men in uniform
44:10would always be ahead of the curve yes they are ahead of the curve they might not be able to express it in
44:16your technical method but if you capture the right information you will be able to utilize it in
44:22your system when you started this company i think you were the sole entrepreneur uh along the way your
44:28father also joined in now the father-son duo sort of shepherds the company yeah it's very common in
44:34legacy indian businesses but not so much in deep tech so i have to ask you what's the best part about
44:42doing a startup with your dad and what's the not so good part and also what would your answer be
44:47so uh see that that's where you perfectly captured that because normally it works out in such a way
44:53that the earlier generation starts the business and then the second generation takes it forward
45:01in my case i started the business and i'm i'm a i'm thought you know of course now because of
45:07being exposed in business i have got commercial acumen but when i started it off i was
45:12only at very very very technocrat technocrat and that works within certain ecosystems but if you
45:19look at the general you know when you come out into the world definitely that does not you know stand
45:25you need to have a lot of commercial sense and acumen that's where you know i when in 2017
45:32before we got our seed funding we had to commercialize and show that this technology is viable i needed some
45:38poc use cases we were not able to find people who would even adopt this and utilize it so i i had to get
45:46an experience uh in terms of connections in terms of at least some somebody would can set up a deal
45:53those kind of things structure and somebody who would not take money from me because i didn't have
45:58money to pay them so the best alternative for me was my dad he had a lot of experience and today
46:06he is of course considered one of the thought leaders in the drone space but yeah so he has
46:12helped me out i mean this company would not have reached this level fascinating what's the challenge
46:18what's the challenge when you are working with a parent so the challenge is always you know i would
46:23say it is there in every business it's not only for father son but in father son duro it gets a little
46:32more amplified where because there is also a personal element associated with it most of the
46:41discussions within the company also go back to home so there is a very you know it's a very blurry
46:47line there's no delineation between personal and personal and professional so that is one of the
46:52things which is there and i think the second thing is the opinions you know so um i would say this in
47:01a very humble way because i've learned from it see typically as younger uh people i'm i might look
47:09very old but i'm about 30 only as of today uh you have certain ideas which actually might not be right
47:17because somebody has experienced tried those things and has failed in it but that creates a
47:23difference of opinion initially then over time it gets so i would say you know if you are ever doing
47:28this thing with um you know with a more much more experienced person always remember they have
47:36more experience in a domain that you don't have so take it as a learning that reduces the amount of
47:42conflicts which are there awesome well venki thank you so much this was a very uh engrossing and
47:49elucidating conversation i'm glad that we could make this happen and uh wish you all the very best
47:55for thank you all of zupa's initiatives going forward thanks all right folks this concludes the last
48:01episode of mic'd up with india's defense trainees season one has come to an end but we will be back
48:07soon with another season so stay tuned
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