00:00Speaking of sponsoring artists, that brings us to another question.
00:05Who is the face of Pepsi?
00:07Well, currently the face of Pepsi is singer and actress Jennifer Lopez.
00:12She signed on as a Pepsi spokesperson back in 2018, following in the footsteps of previous celebrity endorsers like Britney Spears, Michael Jackson, Cindy Crawford and, of course, Michael Jordan.
00:28Now you might be wondering, how much does Pepsi pay celebrities to advertise their product?
00:34Well, reports say that J.Lo signed a deal worth a whopping $25 million.
00:40That's a lot of money.
00:42But it seems like all this money has paid off.
00:44According to research conducted by the Beverage Marketing Corporation, Pepsi's share of the carbonated soft drink market rose from 7.5% in 2018 to 9% in 2019.
00:59We'll see you next time.
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