- 5 hours ago
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🛠️
LifestyleTranscript
00:00Hello friends, welcome to the article for advice to just joining us.
00:09I'm excited to be able to share your presence, and I'm about to have such a fun conversation
00:15with you with people, where we need some introduction, and our blogs, some of the
00:21YouTube channel to show you the welcome to this page.
00:26Welcome to the YouTube channel, and welcome to the YouTube channel.
00:31I'm excited to be here and welcome to the YouTube channel.
00:34I'm glad you're welcome, and welcome to the YouTube channel.
00:38I'm excited to be here, and I'll never talk very much.
00:44Well, yeah, that's what I'm saying.
00:48First, thank you for being here.
00:50I'm so happy to be here.
00:53Why are you going to talk about being here for a little bit?
00:55Because that's a lot of people.
00:57That's a lot of people.
00:59So can you put a little bit of background on your side?
01:01How do you feel?
01:03It's a game of a short-form in the day.
01:08And my co-founder and I started the branch because, you know, we had the idea in 2013.
01:13And at the time, there really weren't a lot of brands that weren't for a receipt of, particularly many of the cosmetic brands.
01:21And, you know, it started because we were trying to find the perfect new lipstick.
01:25And I don't know if anyone in here has ever struggled with finding a new lipstick.
01:29It's impossible.
01:31And we looked everywhere.
01:32We looked at Seagull.
01:32We looked at bases.
01:33We looked at playing rain.
01:35We looked everywhere.
01:36And everyone was trying to give us the tailpings and beiges.
01:40And they took a little bit of something, except if it's minor, you can make it work.
01:43But we didn't want to make it work.
01:45We wanted it to work.
01:46We wanted it to help the team.
01:47So we launched our original with our line of, you know, lipsticks.
01:52And, you know, we've grown since then.
01:54So basically every major color cosmetics category.
01:57But we started because we didn't have what we wanted.
02:00So we made, you know, one of the things with drawing the brand and down to the brand is that it's one of one theory.
02:06But I think it's very simple since it's set me for such people's life.
02:12And I think you all started the bottom of the top and the reason you know that we can talk about for it is just important to see the difference, especially as a lot of work.
02:22And suddenly, well, you know, at this point, let me show you how we can do this.
02:26Of course, the founder of Shane Weissner is always more willing to be a great fan because he's one of our major investors.
02:33But, you know, he did from the very beginning, right, from the very beginning to from the beginning.
02:39Cosmetic brand.
02:41And to build a cosmetic brand takes a lot of technical.
02:44And I didn't have my capital.
02:45I was going to the Harvard Business School.
02:47I was a lot of it.
02:49So I didn't have him.
02:50He's a man that's free.
02:52So I didn't have him.
02:53I didn't have him anywhere.
02:54I wasn't aware of him.
02:55I just didn't have him.
02:56So I knew I would have to raise venture capital and started that journey.
03:02And pretty much as soon as we started making logistics in our apartment, I was pitching investors.
03:07Um, and, uh, no more jobs than anyone should ever get to know.
03:12But I kept going.
03:13Even if I did it right now, those are not good.
03:15And I said, okay, well, I'll revise my pitch.
03:18And I'll, I'll go back to the deck.
03:20I won't pitch a new thing that makes me get in.
03:22Until I got to the first year, so that this might be now raised, but over 9,000,000 people.
03:28Um, but it started with my day one versus eight years.
03:32And it's a whole lot of business.
03:34I think now we're going to work out there.
03:35Now, since the administration needs to be answered, a lot of our business.
03:39Because I think there is a lot of business management.
03:44So much entrepreneurial learning curve to find a good person to take on the edge of the business.
03:49And I'm trying to talk to you for your students, because it's a two-month-old, and you're a totally professional.
03:55And so, first of all, I loved my business school experience.
03:58I really did.
03:59But I've seen this all the time.
04:01You do not need an MBA to launch your business.
04:05You can definitely don't get an MBA to launch your business.
04:07The best part about the MBA, my MBA is the Texas and the network.
04:11And so if you're willing to build your network, and it's so hard work to do that, because it is hard work.
04:18And, you know, you can keep me running in terms of my life, but I think that's right.
04:22My life was because I had this school, and I came with the Texas and network, but it's a different thing, too.
04:27And so I ended up doing a lot of business advice on my TikTok, which is, I would love to use this time.
04:34And my username is IAM underscore KJ Miller, but I gave her a lot of business advice, because I don't think that's something.
04:43And so I'm just thinking, right, I'll go over to business school.
04:46So you go to business school, so I'm a lot of business.
04:48And so I don't think that's also why I teach.
04:50I changed the course of my mind.
04:52I've been teaching you.
04:53I'm trying to get this information here, right?
04:56Because the more of us who are doing this, the better off of all of us are.
05:00And you know, when it comes to three of us, right now, there's a lot of people out there.
05:05How much of us is to set this apart?
05:10You know, there are a lot of librarians out there.
05:14And to me, what it says means that a part is that, first of all, we're focused on everyday beauty,
05:19which a lot of people say, but not a lot of people do.
05:22Right, so our products, most of them aren't in our needs of balance.
05:26Most of them aren't recognizing to apply our foundations and mistakes.
05:30So then, even if you want to do it, most of you can't do it.
05:32And by the way, if you haven't been to our own case, that I'm going to be close to the point
05:36of what things are we saying.
05:38I remember if we are a foundation, but our needs to stay there.
05:40And I would show up the power to them saying, what is that easy?
05:43So you have some of the things that he's doing.
05:45Right, so we are really trying to create products.
05:48And you don't have to think about how a lot of us, but a lot of us, I think,
05:53black women and women of color deserve it.
05:56I think so often we are told about, oh, in order to be beautiful, you mean paintings that
06:00will take you to use them and learn, right now.
06:02Or something like, no, you make no, make it just not, and I find it.
06:05But if you're not wearing, it should be easy.
06:08Right, it should be joyful.
06:10Okay, so that's sort of our brand, you know.
06:13The other thing that says to parties, people say to what people say they want, and I am
06:17always guided in the product development process by what's missing from our thing.
06:22So for instance, one of the highest products we launched was our primer.
06:26Our primer is interesting.
06:28We've sold them for a long time, and then, and what I've been hearing from our customer was
06:34being a lot of people with me and customers, and I didn't know that because I didn't read
06:38three things, and I thought I was trying to see how it was in a minute, so I didn't really
06:42thought about that, and when I came here, and I came here, and I said, okay, if I'm
06:45going to do a primer, it's going to do a fine primer, and so they took a watch, and he
06:50did it, and it's all out there, and I think, because we missed it first, and it was what
06:53she wanted, so, you know, and a lot of brands, they chase trains, and it was trying to they
06:58want to jump into that, but I've never chased a train in a queue, and I don't know how to
07:01do it, and I don't know how to do it, but we don't have the resources to keep it.
07:04So I'm sad, this is what she said she wants, and what she said is what she said
07:09she wants, so absolutely, that I did.
07:12part of what's going on. There's a lot of the same
07:16in the newsroom. Yeah, our reaping rate and our retention rate is very high.
07:20That's one of the things that whenever I have raised money, which I don't like
07:24to do, which is, well, whenever I have the kid in the stairs and they're looking at our
07:28reaping rate, they always work on their lives. And yes, I think it is
07:32that she's in the end, and she's in the end, and great, but it's just
07:35telling us she wants, so absolutely. And I feel very blessed
07:40and so many of the women in the day who came and spoke to us
07:43and came to the books, making letter of the name, but sometimes
07:46it's, it's, it's, it's, it's all about it, it's all about it, it's all about it, it's all about it,
07:49it's all about it, it's all about it, it's all about it, it's all about it, it's all about it,
07:52you know, like, and I love that, I love her energy, and I just, I don't know,
07:55my students, these things, I can't tell you, we all get a talk about it
07:59each year, right, so a lot of times, we're used to do,
08:03because it's just going to be fun, but there's some of them all trying,
08:07So, you start to enjoy the toy, and we have a different way.
08:11Everybody wants my phone.
08:13And all that you can do is, uh, it's a little too.
08:17And it is not easy.
08:18You can use the CERABLE CLUB.
08:20The CERABLE CLUB I'm starting right now, because we're expanding the phones up.
08:25And I'm very excited about that.
08:28And, um, it's a lot of stuff that you've got to do.
08:32It's my browser.
08:33And my browser's out of sight.
08:35It's out of sight everywhere.
08:36And it's in a cell go outside.
08:37Dear Sony, dear Sony.
08:38You're a Sony.
08:39I'm a Sony.
08:39I'm a Sony.
08:39I'm a Sony.
08:40I'm a Sony.
08:40I'm a Sony.
08:41I'm a Sony.
08:41I'm a Sony.
08:43And part of the reason is, my phone, it's hard.
08:46I'm trying to keep shutting down in the building.
08:49When they shut down, they shut down.
08:51And it's a very kind of something.
08:52So, now I can't think of my phone.
08:54I said that my battery in Italy can't be good.
08:56But I'm just going to try to get them off.
08:58I think they have a short suit.
09:01So they have times.
09:03One, their penalties.
09:04Right, their fees.
09:05And so, and they start to look at you, like, we don't know who much in our store, and it's devastating to me.
09:12And so, you know, I'm keeping up with this stuff, and I mean, literally, the best I can, and part of my house is that I try very hard to build real relationships.
09:23So when I go to my buyer, and all the time, she's not just hearing someone say, hey, I can't ship you.
09:29She knows me.
09:30I'm just looking at our kids, right?
09:33Like, you've spoken about family members.
09:35You've spoken about them.
09:36So now you have a real relationship.
09:38She knows me.
09:39Exactly.
09:39So I'm going to say I don't have a sheet of analysis, and I'm going to come out here.
09:42I feel like I'm going to be sincere.
09:44Right?
09:45So, but it's hard, and I have very much seen a lot of more businesses who are able to make it out of the game, and that was an average number.
09:53And the product development was, and you can get you touched on it.
09:56So what does the tool do have a development process, and what does it start to come out of it?
10:03So typically, it's about a year long.
10:05I mean, it takes time to go, thanks, and I encourage you to watch it.
10:07Well, I'm interested in it, because I get a lot of questions about what I'm doing.
10:10So I actually am interested in what I'm taking this tip to the point, and I get into my hair, where I'm supposed to be doing this.
10:15I'm looking at what I did, and it takes a lot of time to be so good.
10:18And so the audience is really hard, but I'm doing it now.
10:21So it's about a year long.
10:23It starts with the concepting process, which is literally I sit down with my team, and I say, what am I doing?
10:29Right?
10:30No more again, just what am I doing?
10:31What am I doing?
10:32What am I doing?
10:32What am I doing?
10:32What are you hearing?
10:33You guys are going through social media, because there's other people who want to see me here.
10:38So I'm going to be able to see what I'm doing.
10:38And I'm going to be able to see what I'm doing.
10:39Okay, well, first of all, I'm looking forward to that.
10:41I'm not worrying about it.
10:42I'm going to have a worry on my life.
10:43So I'm just going to be able to change my own age.
10:46You can't really have to be able to do what I did.
10:47Right?
10:48So I'm going to go down to this.
10:50And if you go from there and there, your life process is a whole lot of steps.
10:55But it all starts with, what does she do?
10:57What does she do?
10:58What does she do?
10:59What does she do?
11:00What does she trust us to do?
11:01What do you have the credibility to do to do?
11:03So, you know, we've never done a whole lot of sleep.
11:06They're running to that same people, but I don't think you have the credibility to do that.
11:10So I'm sure she does more honestly care.
11:14If I don't have the grant authority, I'm not just that true.
11:17And, you know, my brother was actually...
11:19I know.
11:20It's not like the water.
11:21Right?
11:22It's a big difference.
11:22You know, she still doesn't have an excuse.
11:25It's good to think you're happening.
11:26You know, there's a whole ball in there, but there's a game where it's in there.
11:29So, those people, you know, are it still in the water?
11:31Okay.
11:32So what does she do?
11:32What does she do?
11:33What does she do?
11:33What does she do?
11:35What does she do?
11:37I don't know.
11:38I think she's really good.
11:40I love to do.
11:41She's so powerful.
11:43She's so powerful.
11:45She's so powerful.
11:46So social media has been almost entirely successful.
11:51I mean, we're responsible for our success almost entirely.
11:54When we launched, well, when we launched,
11:57we were making mistakes in our methods.
11:59We were making mistakes in our apartment.
12:01And we would reach out to influencers and content creators on Instagram and YouTube.
12:06And we didn't have a brand yet, okay?
12:08It was just me and we would go around and make mistakes.
12:10We would reach out to, okay, would you try this?
12:13Do you want to try this?
12:14Do you want to send this to you? Just let us know that you think
12:16you'd be loved and so much.
12:18And that's what it means to us.
12:20To take it to the next level.
12:22But from the very beginning, that's what we've done.
12:24And the content creators have formed.
12:26We are pretty much the reason.
12:28We are where we are.
12:30And every single time I talk to a customer
12:32and I ask them to hear about us,
12:34they say in Instagram,
12:36you too.
12:37And that's not me.
12:38I don't see things on there.
12:40There are hundreds of thousands that are on there.
12:42Our content creators, our influencers, our partners.
12:44So I'm not going to have some great people for that.
12:46Because social media is really.
12:47I took one of our tests.
12:48It was the access to brands.
12:52And brands had access to listeners back in the day.
12:55The reason, you know, the brands of the brands,
12:57because it was because they were the ones who put it forward.
12:59They were the ones who put it forward.
13:00They were the ones who put it forward to talk to the customer.
13:03The ones who put it forward to their places with the friends.
13:04They were the ones who put it forward.
13:06So that was that?
13:07That was that.
13:08That was that.
13:09So now that you can't do anything ready as responsible for the success
13:11part of writing,
13:12or it's really great as possible.
13:14So that was, you know,
13:15and its students.
13:16And it's doing lessons.
13:17And it's just because,
13:19the ones I do know it's exactly good because if you have a great job.
13:21but let's see, you know, I'm at the city, one of my hardest fun lessons is,
13:29and it is going to be terrible, maybe, many times,
13:34it's going to be terrible, it's going to be hard,
13:38we're going to cry, it's going to be difficult,
13:40you're going to have to listen to them though,
13:42you're going to be running out of fish,
13:44you're going to have your soup,
13:46you're going to play, you're going to be so many things that are so hard,
13:50but you're going to get through this,
13:53and I think for a long time, I had so much anxiety,
13:56and by the way, I still do, it's hard to take so long,
13:58but I had so much anxiety, because every time something,
14:02you know, I'm going to feel like this is the game,
14:05and I'm going to feel myself in the bus,
14:06and I'm sitting and playing out,
14:08and feeling so anxious about it,
14:11and now I've got enough memory, right,
14:15and I'm going to get through this,
14:16and you know, what you mean, you're going to be here,
14:17so I'm keeping up with the internet,
14:20so I'm just really good shape to keep learning this time,
14:22and I'm grateful that I know that that memory,
14:26so I'm going to be able to receive this in my house,
14:31and if we want to refer to the 500,
14:33I'd like to be able to do it,
14:35and if we want to get every target,
14:37and then we're going to turn,
14:38I'd like to be able to do it,
14:39and selling globally right now,
14:43to selling the UK,
14:44and selling Canada from our site,
14:46and I would like to be able to reach out to our school,
14:48and with a bigger team,
14:51we're a team of 15 now,
14:54everyone on my team deserves me,
14:56and 15 months,
14:57not many months when you're servicing,
14:59the past numbers on your side,
15:01and you're outside,
15:02putting up the books in there,
15:04and also, you know,
15:05with a bigger team,
15:06and just,
15:07and doing what I'd like to do,
15:09which is something,
15:10women have done their feet beautiful,
15:11and I'm not going to be able to interact,
15:12and I'm not going to be able to do it,
15:13and I'm not going to be able to do it,
15:14and I'm not going to be able to do it,
15:15and I'm not going to be able to do it,
15:16and I'm not going to be able to do it,
15:17and I'm not going to be able to do it,
15:18and I'm not going to be able to do it,
15:19and I'm not going to be able to do it,
15:20and I'm not going to be able to do it,
15:21and I'm not going to be able to do it,
15:22and I'm not going to be able to do it,
15:23and I'm not going to be able to do it,
15:24and I'm not going to be able to do it,
15:25and I'm not going to be able to do it,
15:26and I'm not going to be able to do it,
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