00:00Hey, Naturally Curly World!
00:02You obviously know us from the hair industry,
00:04but we love all things beauty.
00:07What we love most about the beauty industry?
00:10The advertising.
00:11As in, we love to make fun of it.
00:14So in this video, we're going to recreate a skincare ad.
00:19Every skincare ad starts with a presentation of the problem.
00:22Kind of like this.
00:24Do you sometimes look in the mirror and think,
00:26why is this my face?
00:30Do people tell you you're pretty,
00:32but you kind of know they're lying to you
00:34because they're not very pretty either?
00:36Are you struggling to make friends
00:38and it's because your skin looks like a bean bag?
00:40Do you wake up with a new pimple every day?
00:43Is your face greasy as hell?
00:45Do your pimples grow their own pimples?
00:47Is your face dry as hell?
00:49Do you use a spot treatment,
00:51but you have so many spots
00:52that you just end up using it all over your face?
00:55Is your face like kind of greasy in some areas
00:57and then kind of dry in some other areas
00:59and then they're greasy and dry at the same time?
01:01If you had to describe your face,
01:03would it be chewed gum?
01:07Once they've pinpointed your issue or concern,
01:10they introduce the product
01:11and talk about its benefits
01:12like it's somehow different
01:14from the millions of other products out there.
01:16Don't forget percentages that seem really arbitrary
01:19and also throw in the word toxins.
01:22Introducing skin fresh, made with ingredients like
01:26bark of magnesia, willow tree acid, what?
01:29Can you just read the words?
01:31Yeah, I can try.
01:32Okay.
01:33I just don't know if bark of magnesia is a real thing.
01:36It's from India, okay?
01:41Please don't laugh with the ingredients.
01:43Thanks.
01:44Introducing skin so fresh.
01:49Excuse me, cut.
01:50You do know how to read?
01:52Um, yes.
01:54Alright.
01:55It goes on my resume.
01:56Can we do a little faster?
01:57Okay.
01:58You're like hooked on phonics.
01:59Introducing skin fresh.
02:02It is...
02:03Cut, it's skin so fresh.
02:05Skin so fresh.
02:06Introducing, not intro-ducing.
02:09Intro-ducing.
02:10It's not that.
02:12Intro-ducing.
02:13Introducing the nourishing cleanser of skin so fresh.
02:17It's 97% proven to remove 90% of toxins 99% of the time.
02:22Made with ingredients that were at one time derived from plants.
02:26This product is probably gentle enough for the most sensitive of skin.
02:31Um, I think you really have to emphasize the words probably.
02:33We don't have the actual clearance to say that it actually does what it does.
02:37This cleanser is free of all the yucky stuff.
02:40Insert buzzword here.
02:45I mean, I know how to take direction, do you?
02:49This cleanser...
02:50Excuse me.
02:51I don't know what my swear to say this.
02:52Where are you from?
02:55I'm from, um, here.
02:58So just a buzzword.
02:59Yeah, go ahead.
03:00Mm-hmm.
03:01Let's go.
03:02Time's money.
03:03Okay.
03:04No sensitive.
03:05Cut.
03:06Are you scared?
03:07You're just yelling at me?
03:08What's a buzzword?
03:09Like a buzzword that has to do with cleansing?
03:10You know, like pathogens, carcinogenesis, benzylic acid.
03:15Or we just make a benefit.
03:18Next, the model or influencer has to actually use the product.
03:22And pay attention, because the way people wash their face in commercials is completely different
03:27than the way any human washes their face in real life.
03:30And then look at the camera.
03:37Smile even bigger as possible.
03:52Oh my God.
03:53Probably the most important part is the rinse.
03:57It's so extra.
03:58It's so CGI.
03:59So fake.
04:00Them water droplets don't land gracefully on your face.
04:05And last but not least, the final result.
04:24Skin's so perfect.
04:25So beautiful.
04:26But you're not fooling us.
04:28You have makeup on at the end.
04:30How do you have a perfect highlight and lashes on after washing your face?
04:35And there you have it.
04:36Let's get-
04:37You need to go to makeup.
04:39I just washed my face though.
04:41You need to sell the product.
04:42I thought we were trying to communicate that the skin's so fresh it leaves your skin fresh.
04:46Did we hire you to argue?
04:48Okay.
04:49Alright.
04:50Alright.
04:51I feel like a brand new me.
04:53All my blemishes instantly disappeared.
04:58Wow.
04:59The best skin of my life.
05:02Skin like a baby.
05:06Like this?
05:07Yeah, that's good.
05:08This is Skin So Fresh?
05:10Mhm.
05:11Alright.
05:12The director wants it.
05:13The director wants it.
05:14You know what I'm saying?
05:15We just have to do the Skin So Fresh.
05:16It's a lip.
05:17It's a lip.
05:18You know what I'm saying?
05:19Alright.
05:21Oh, honey.
05:22Did you go to mom in school?
05:24I need you to look.
05:25Right here.
05:26And to this left.
05:30No.
05:31You're not even close.
05:32Okay.
05:33Bring your eyes up.
05:37Oh, no.
05:38No, no, no, no, no, no, no.
05:40That's too much.
05:41No, that's-
05:42No, you're in the-
05:44Your body?
05:45Yeah.
05:46Yeah.
05:47Not your whole body.
05:48Okay.
05:49Are you getting it?
05:50Okay, now you're going to be to the left of the lens and you just right here and follow
05:56my finger.
05:57Oh my god.
05:58You're giving me like Victoria Beckham and I'm just-
06:02No.
06:03Um, no.
06:04That's too much.
06:05Please stop.
06:06I quit.
06:07And there you have it.
06:08Everything you need to make a successful skincare commercial.
06:21Let's see how it turned out.
06:22Is your face greasy as hell?
06:24Do your pimples grow their own pimples?
06:26Do you feel like you're using so much cleanser and nothing's ever happening?
06:30You're always dirty.
06:31You're always greasy.
06:32You're always ugly.
06:34Introducing the Nourishing Cleanser from Skin So Fresh.
06:39It's 97% proven to remove 90% of toxins 99% of the time.
06:45Made with ingredients that were at one time derived from plants, this product is probably
06:49gentle enough for the most sensitive of skin.
06:52It cleanses yet moisturizes, leaving skin so fresh.
06:56Hopefully now we've convinced you to buy this product.
07:00Skin like a baby.
07:04Before now, I had never thought of putting water and soap together.
07:08Skin so fresh, it leaves my skin feeling fresh.
07:17If you thought this was an absolute masterpiece, give this video a like, share it, comment, and
07:22subscribe.
07:23We post videos every Friday, so we'll see you next week.
07:26Bye.
07:27Bye.
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