00:00Fashion Week is just that. It's the whole movement around beauty and fashion.
00:06And we're just taking a small piece of it and really highlighting it and featuring it so it become mainstream.
00:13So that's the essence of Texture on the Runway, of making hair that has texture, that has a variety of curl patterns, letting it go mainstream.
00:24And Shea Moish has been doing this for years.
00:27My name is Diane Carol Bailey and I am with Shea Moisture.
00:30Our main collection is the Jamaican Black Casserole line.
00:35We actually use our styling mousse to actually make a big knot.
00:40So you're going to see that with the mousse, it's a styler, but it also helps to create curl and texture as well.
00:47So if you want to do bantu knots throughout your head, using the mousse, you can either double strand twist,
00:53putting the mousse from roots to tip, and then finish it off with the styling lotion, allow it to dry, and then unravel it and you'll have a lot of movement and texture in your hair.
01:04The future for textured hair is infinite.
01:08There is no end.
01:10It is always and always will be a part of our lives.
01:16Whether we feature it or not, we are celebrating the glow of beauty.
01:22And our purpose is to enhance how people see themselves, but not in a superficial way, really integrating the variety, the versatility of hair types and hair textures from all over the world.
01:38How can I do this?
01:38How can I do it?
01:41How can I do it?
01:42How can I do it?
01:43How can I do it?
01:46How can I do it?
02:01The smell in the air.
Comments