00:00I think texturing a one way is extremely important. During fashion week, hairstyles
00:05trend. Every fashion week we always look to see what stylists are doing with hair
00:09and how we can make it every day. It's really nice to see that the focus is on
00:13the hair because it's already gonna be setting the trends for the next season.
00:16Hi, I'm Maria Antoinette and I am Cantu's global stylist. Our theme for the show is
00:20the faces of Cantu. We really wanted to highlight some of the people that are
00:24behind the scenes with the brand and bring them forward and allow the
00:28consumers and all the people who use our products to see some of their faces.
00:31For Imani, which is our child model, I did a very intricate basket weaving technique
00:37on the front of her hair that's going to replace a headband. I simply blew her hair
00:42out first. I applied the coconut curl cream and then I parted out her perimeter
00:46from ear to ear. I applied the elastic bands using the edge gel, giving it a
00:52very silky finished hair, like her hair will last for quite some time. And with
00:57her hair being blown out, that texture was gorgeous but I wanted to implement more
01:01texture so we did bantu knots, a two strand twist and a bantu knot to really
01:05allow the hair to set and give it some fullness and fluffiness and texture. It's
01:10actually very easy. It is a little time-consuming because you want to make
01:13sure the elastics are placed properly but once you get the first row in you
01:17simply separate the hair in each ponytail and add it to the next row and you
01:21continue to go as far as you want with it. We did two rows but of course endless
01:25options. You'll see women are going to embrace more and more of their texture and
01:29the more that we show it and we wear it with pride, the more it will become
01:33mainstream. I just think that we are becoming more evolved as a people and we
01:37are doing what's best for ourselves versus what people tell us we should do
01:40with our hair. So with that being said, I just see more and more people just growing
01:45into comfortability and understanding that I was born this way and I'm
01:49different and I'm okay with that.
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