00:00Hello, hello, and welcome to another episode of Shop Us Inside. I am your host, Noni Donovan,
00:06and this is a program we do in partnership with the New Voices family, bringing you Black-owned
00:11businesses to shop every single week. And now we're in the holiday season. You know you want
00:15to fill your Christmases and under your tree with Black-owned brands, and all these brands are so
00:20intentional. Such great, thoughtful gifts. Today, I'm so excited for who we are highlighting.
00:26If you have any new little ones in your family, turn it up, turn it up, and share this, okay? If
00:34you know someone that has a little one in their family, this brand is so intentional and so
00:39incredible. From R&&Co, I want everybody to welcome Oyade Famuyiwa to the show. First of all,
00:49did I say that right? Did I say it? You said it perfectly. I felt very accomplished. I'm so happy
00:57to have you on. Your products are so needed, so incredible. We're going to get into it in a little
01:05bit. It is for the little ones. Before we do a little show and tell, I want you to let the people
01:11know who you are and how you came up with this incredible brand. Oh, yes. So first of all,
01:17thank you so much for having me. I'm so excited to be here. Like Noni said, my name is Onyade
01:22Famuyiwa, and I am the founder of R&&Co, and we are a mommy-owned, baby-inspired brand. And we sell
01:32stylish, satin-lined accessories and headwear for infants and toddlers so that you can start
01:38nurturing for your child's hair right from day one, right from birth. And as a mom, a new mom at the
01:46time back in 2021, I was just thinking about all the things that I needed to care for my daughter.
01:53And one of those things was her hair, of course. As a Black woman, you know the amount of resources
01:59and time we spend on our hair. I was willing to do nothing less for my baby girl. And when I searched
02:07the marketplace for something to take care of, something similar, I used sat-line caps for myself.
02:12There was nothing out there. So I decided to create it myself. And it has just been such a
02:17beautiful journey ever since. We started with a collection for baby girls. We have everything
02:22now for baby girls and baby boys and in between. So that's just a little bit about our journey.
02:29We love it. We love it. And we all know you probably sitting right next to a little baby that
02:35has a little George Jefferson do. Both of my kids, I have a boy and a girl. They both had the
02:40George Jefferson because the hair rubbed off from the hats and the little beanies that you put on
02:44them. So I absolutely love, love, love the intention behind this. So I know that people want to see
02:50what we got. I know that. Before we get to it though, as you guys are shopping, remember when you
02:55shop at Shop Essence Live, you are shopping directly with these Black-owned brands. So let's make sure that
02:59we're getting in there. We're clicking and we're purchasing, putting it in your cart and support.
03:03But you have a promo code for the people. Let them know what it is.
03:07I do. It is Essence and you can save 15% off for a week. It ends on December 22nd. So get in your
03:14last minute gifts. If you have a registry, a newborn or know somebody who does, or you're going
03:20to a baby shower, you need to snatch these up ASAP. They will help protect baby's hair from rubbing off
03:26and just lock in all the moisture and the goodness and their curls and kinks and everything.
03:33Oh, I love that. Let me tell you, you will be the belle of the ball if you bring this to a baby
03:37shower. I guarantee it. All right. So what is the first thing in the line that you want to show off
03:43today? So I am really loving our satin line beanies because they're perfect for any baby. And I like to
03:53say, get rid of that hospital hat and trade it in for an Iron & Co satin line hat. And you're starting
03:58from day one. Our beanies come in a beautiful gift set. And we have variations of this gift set on our
04:04website. This one that you have is for a baby boy, for example, because it has nice cute little boy
04:10colors. And if you see, they're made of bamboo jersey on the outside. They're super soft and the
04:16premium satin lining on the inside. And this satin lining is what's going to protect baby's hair
04:22from rubbing, from frizz, from that friction and, you know, prevent them from getting that
04:27bald spot. And so I really love our beanies. We have, of course, colors for baby girls as well,
04:32too, from pinks to whites to neutrals. And so they're just perfect.
04:39Yep. We have a white in here. So on our website, you can see just the variety of the options that we
04:46have for your little ones. So, so good. And then what else do you have for us today?
04:54Our satin line turbans. And so if you really want your baby girl to stand out and show out
05:01wherever she is, I mean, she will get compliments nonstop. Our turbans, and again, we have these in
05:07multiple colors, a cute little knot, the satin lining on the inside to protect her hair. And
05:15they also come with adjustable strings. We have the adjustable ones so that you can fit it to her
05:19head, secure it to her head. And then it's just so cute. And she can grow with it as well, too.
05:26I really love our turbans for baby girls. These are, when I saw this, I like swooned out loud. It's
05:33just so adorable. Yeah. Yeah. You're looking just like the cutest little thing ever. So cute.
05:42And since we're on the girls, we'll show our satin line headbands. I absolutely love our headbands
05:49because, listen, my girls, and they come in the little car. That's how you get them.
05:55If I just want to accessorize them, especially while the hair is still growing. And this is like
06:01the perfect way to say, hey, this is my baby girl. She's looking cute. It's our headbands
06:04and our bows. And again, the premium satin lining to protect her edges, right? And so especially when
06:11your baby's dealing with cradle cap and all those other things, I am very intentional because I want
06:16to give my children a jumpstart to the healthy hair journey, just like so many parents out there.
06:23So I'm very intentional about caring for all of their needs. And we start from the very top,
06:27okay, from their hair, their beautiful head of hair. And you can get them in knots as well, too.
06:34Okay. I absolutely love this. And yes, I think the intentionality is so great. I feel like
06:40we've just accepted the balding and the crate and all that. Like, oh, I guess this just happens. I
06:47know I have. Until I saw this, I was just like, it's just, it's just what's going to happen. And
06:51their hair is going to grow back eventually. But yeah.
06:54It does, but we can't prevent it. We can't help them along.
06:58Yes, exactly. We can prevent it. We can reduce it. We can mitigate it. And so it's just such a
07:06thoughtful and intentional way, especially if they're going to cover their heads. And in the
07:10wintertime, which is what I want to show next is our, some of our winter beanies, right? So we know
07:15we're covering baby's head when they're going out. And by the way, we have for infants and toddlers.
07:20So we have sizes up to like three years old. So if you're taking your little one out in
07:25the cold, we have the cutest little satin line beanies. So cute. Okay. Especially in
07:33the cold when it gets really, your hair gets really dry and it's hard to keep the moisture
07:38in. This is just one of the ways that you can lock in moisture, preserve your styles,
07:44right? And just keep it, keep it fresh and keep it warm. And these come in a variety of
07:51colors and sizes as well too, for infants and toddlers. And most beanies are made of acrylic.
07:59These are actually made of cashmere. And so they're super soft.
08:03You cannot be for real. This is cashmere.
08:07They're super soft on the outside, super silky on the inside. I mean, we are talking,
08:15it's giving baby luxury. It's giving soft life.
08:20It's giving soft life. Nothing but the best for our little ones.
08:23Nothing for the best for our little ones because they absolutely deserve it. And they deserve this
08:28type of care from the beginning. Right?
08:31Yeah. Yeah. And it's such great quality. Like all of this would make really great hand-me-downs
08:37even because I can imagine that they last so long. So you get it for little brother and get to have
08:42another one and pass it on down y'all.
08:44Exactly. Exactly. Yeah. So you have our auburn color and this is linen. In this style,
08:52we have, this is cashew. We have it in black. We have it in white. We have gray. We have navy blue.
08:59So pick a color. It just goes with any outfit.
09:03So, so good. And once again, if you guys are watching, she has a 15% off promo code. If you go
09:08to her website or click through, whether you're watching on Pinterest, click through, use it through
09:13December 22nd or watching on essence.com. If you see, click here to purchase, click that
09:18and enter essence up until 1222. And even if you're watching after 1222, child, this is worth it.
09:25Buy it for sure. So you are a member of our new voices family. Can you talk a little bit about
09:32what it is like being a part of that incredible community?
09:36Yeah. Just like the name, right? Family. Like you are a part of a network where you have access to
09:41people, to resources, to opportunities, right? Whether it be grant, grants, whether it be
09:48shop essence live, right? And just people with a wealth of knowledge in so many different industries.
09:55And so it really does feel like a family. And sometimes a lot of times entrepreneurship can
09:59feel very lonely. So having that network is so important. And I'm a strong believer that your network
10:05is your net worth. And so tapping into that is just new voices. Family has been game-changing.
10:13When I started this business, I did my business profile day one. And so it's just amazing.
10:20Oh, so, so good. Well, it has been so great to have you on today's show. If you guys are watching,
10:27it's before the holidays. You're trying to get those last minute gifts in. Make sure you go now.
10:31Don't wait because somebody will really appreciate it. And it's a great gift all year round. And then,
10:38or even just buying for your, for your little ones or your, the loved ones in your life for sure.
10:42Thank you so much for being on today's show. I look forward to seeing what else is coming from RNN
10:48in the future. But thank you. Thank you guys at home for watching.
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