- 54 minutes ago
Ranay, the CEO of Glow By Daye’s says “the mission is to make your hair maintenance experience better with high quality, optimally designed products. We want to be apart of your hair care regimen to help you meet your hair goals whether it's length and/or moisture retention, prolonging hairstyles, or overall hair health. "Your hair can be such a time capsule on your journey of life, embrace it, love it, and take care of it." This was the inspiration behind Glow by Daye.
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LifestyleTranscript
00:00Hello and welcome to another episode of Shop Essence Live.
00:05You guys know what time it is.
00:06Every single week we're getting closer and closer to the holidays.
00:11We just entered the month of December.
00:13It's the last month of the year.
00:15Crazy.
00:16So, in this episode we're going to feature two incredible Black-owned businesses
00:23in partnership with our New Voices family.
00:25I want y'all to tag someone that has curly hair, take care of their hair at home, right?
00:33We got Glow By Day that is going to, hey J-Bowley, we got Glow By Day that's going to hook up
00:39our curls.
00:41Raise your hand the last time, if the last time you had a deep conditioner was a long time
00:45ago, drop a heart in there and it's because it takes too long.
00:49Glow By Day has a solution for us.
00:50Also, if you got kids, if you got nieces, nephews, grandkids, and you want to get them
00:57something meaningful for Christmas that'll help them celebrate their heritage, we have
01:02something really special from Little Griot coming up in 15 minutes.
01:05But up first, Renee Orton from Glow By Day is going to tag, and I used it y'all.
01:11Tell me, how the curl's looking?
01:13How the curl's looking?
01:14Okay, so I used the products and I cannot wait to get into shopping these incredible products.
01:21Renee, I see you out there.
01:22I'm going to add you.
01:24Please do keep following because I'll let you know how you can potentially be a part
01:28of Shop Essence Live.
01:30We're here every Thursday shopping these brands.
01:33Hey, Renee.
01:34Hey, how's it going?
01:37It's going amazing.
01:38And it's going even more amazing now that I treated myself to a luxurious deep condition.
01:44It's so, so great.
01:48And yes, I don't want to keep it to myself.
01:51I need everybody to know how incredible these products are that you have created.
01:56Can you tell us a little bit about your journey and how you came up with this incredible line
02:00that we all need?
02:02Oh, wow.
02:04Well, thank you so much for having me.
02:05I'm so excited to be here.
02:07You know, it's always so fun talking to what I consider my tribe, the people that I feel
02:12like I made the product for, which mirrors myself.
02:16Um, but yeah, like the beginning of Glow By Day starts when I just remember having an
02:23aha moment.
02:23I looked to the left.
02:24I was breastfeeding my newborn son, but you're just kind of in that disheveled state, you
02:29know, you're just trying to figure out life.
02:31And I had braids in at the time.
02:33I remember me just having the bonnet that I would wear just constantly for years, the
02:39type of bonnet you just get at the store, $2.99, boom.
02:42And I just remember my hair just falling out.
02:44My braids just falling.
02:45Yeah.
02:45And I was in a state of just like, come on, let me get my life.
02:49And then just the one bonnet that you've always been, you've always had, just can't do its
02:55one job, right?
02:56And just a whole chain.
02:58Can we talk?
02:59Can we talk about it?
03:01Um, and that was really like the impetus to Glow By Day.
03:05I didn't know it at the time, but for me, I just thought it was really beneficial to
03:10have something that was made for people like myself who have births to hairstyles, ever-changing
03:18hair lengths and volumes.
03:20I mean, I go in and out of extensions.
03:22My career hair is big and wild.
03:24And so I just wanted something to sleep in at night that could protect it through all its,
03:29through all its seasons, right?
03:32And can we just, I want to get into this bonnet because the pure genius-ness.
03:38Ladies, please drop some emoji in the comments.
03:42If you go to sleep with a bonnet and you wake up and you're like, where?
03:46I found mine like at the door, across the room, under the pillow, on my husband's side of the bed.
03:52Like, what is going on?
03:53Hey, right.
03:54Listen, your bonnet, and it seems so like, yeah, why didn't I think of that?
03:59But your bonnet is so special.
04:01Can you tell everyone what makes your bonnet special?
04:04Yeah, you know, and that's the crazy part.
04:07And that's why I always tell people, it's like, I'm looking for an idea.
04:10I'm looking, I mean, it's always, you don't really have to invent the wheel.
04:14Sometimes it's just about reinventing the wheel and tweaking it and creating nuance about it
04:20that is reflective of what you need, right?
04:23So for me, it was adding those little touches, like the fabrication.
04:29So one of the things that bugs me about the bonnet that I had been using for years
04:32was, like, they use satin, and satin is a weave.
04:35We get it.
04:35Like, it's not always going to be like the silky smooth.
04:38But for me, I thought, you know, I want my hair to be, I want it to slide.
04:46I don't want it to be, you know, you want to get away from the friction,
04:50to reduce the frizz, to retain your moisture.
04:53And so I wanted a high-grade fabrication.
04:55It was really important for me also to have an adjustability feature, right?
05:02Like, for me, it's about, I go in and out of styles.
05:06Can it fit when I have my box brace in, as well as when I have my hair twisted out in a big fro?
05:12And so adjustability, also the reversibility, giving you options, you know,
05:17depending on what you're feeling like.
05:18If you're feeling like a print, if you're feeling like a solid,
05:20just giving the people some options in one.
05:25And the drawstring!
05:26The drawstring, yes.
05:28That dress is on.
05:31It's just, it's small nuances that I think make a big difference in the quality of,
05:37you know, your sleep, you know, because you do get affected when you wake up
05:42and what's, because your hair is, you're like, oh, shoot, let me get back.
05:45So it's, they're small scales, but I think they make a world of difference
05:53when it comes to, you know, your, your hair care regimen
05:56and just keeping it simple and convenient, but yet effective, right?
06:00So all the things, all the things.
06:02So, so good.
06:04And I see the comments going crazy.
06:05Remember, we are live, live for a reason.
06:07So if you have any comments here for Renee, make sure that you hit me up
06:13and I am looking, I'm looking at your questions.
06:15What was the next thing?
06:17What was that?
06:19What's the next thing you want to highlight, Renee?
06:21Okay.
06:21Oh, yes.
06:22So that's our bond.
06:23This is kind of like where our start, the story of Glow By Day began.
06:26It started with this, but what I recognized was that, oh, wow, like this is,
06:32I had really good feedback from the very beginning.
06:34And I thought, you know, there are a ton of products, I believe,
06:37especially in the accessory space.
06:39I think we've come so long in the actual like creams and butters
06:42and actual product that we put on our hair.
06:44But the accessory space, I feel like it's lagging, right?
06:46Like we want products that kind of are, that fit well,
06:52that also have a durability with it that can stand the test of time, right?
06:58Right.
06:58So other thing that kind of just, you know, as we, as we wanted to serve the community
07:05more that we were, you know, starting with, with our bonnets, I was like, shower cap.
07:10Yes.
07:10Come on, shower cap.
07:12And that, the shower cap game was so weak, especially when you go into the store.
07:16The, the, the, of it, just the thinness.
07:22And so, blow by day came out.
07:23What was that?
07:24A satin line.
07:26Come on.
07:27Can we say that again?
07:28This is a satin lined shower cap, y'all.
07:33And it still has the jaw, drawstring on it as well.
07:36It still has the drawstring.
07:37And I can fit my whole fro in it.
07:40That, that was like the, the space inside was so important to me because for the life
07:49of me, I was just like, why can't, and it's still not overbearing.
07:53Like I, I tried a few and you had some, thank you so much for putting it on Stephanie.
07:58You look so good.
07:58Listen, I go all laugh.
08:00No, I love it.
08:02And I feel confident in putting it on because I know because it's satin line when I take
08:07it off, curls are still going to be intact and popping.
08:11I love it.
08:12Yes.
08:13So this was, this was to me a game changer.
08:17I feel like it's, it's even more universal than the satin bonnets as I feel like, okay,
08:22yes, bonnets.
08:24I feel like traditionally a black woman's thing, but the, the shower cap was a game changer for
08:29our business because I feel like it crossed over into so many other ethnicities that that's
08:34such a staple product.
08:36Yeah.
08:36But they do have struggles with it, you know, their long, thick hair, like you could not
08:40fit it in those standard, you know, $3 bonnets that you would get.
08:46Oh, yeah.
08:48So.
08:49And this will last.
08:51Yes.
08:51It's, yeah, this, this is one that should last you for a while.
08:55So that's why we have different colors.
08:57So you can always kind of switch it up.
09:00And this is our newest collection.
09:02So that's why I wanted to feature.
09:04I love it.
09:04This is Crystal Constellation.
09:07I just love this.
09:08Oh, vibies.
09:10It has such a good energy about it.
09:12All right.
09:13So I see perfect imperfections.
09:15Perfect question to lead us into the next product.
09:17They said, should you put conditioner on your hair before putting the satin line bonnet on?
09:22But I believe you have something else.
09:26I have something else.
09:27You can definitely condition with this.
09:29And this is a perfect option.
09:30And I love the fact that it's reversible.
09:32So if you didn't want to put it on with the satin.
09:34Oh, it's reversible.
09:35See, I didn't even know.
09:36I didn't even know it was reversible.
09:37You can do it over and then you have, and that helps hold the moisture in a little bit more while you're conditioning.
09:43So if you wanted to do it overnight or something, you could do that.
09:46But if you really want to get into deep conditioning.
09:49Yes.
09:49I also came up with RV conditioning heat cap.
09:53This is genius.
09:55Okay.
09:56I'm going to let you go.
09:57I'm going to let you go.
09:58But.
09:58No.
10:01Again, I feel like one of the things I'm considered a lazy natural.
10:06I don't really necessarily love doing my hair regimen.
10:10Wait, there's a name for us?
10:13Yes.
10:14A part of that club.
10:16Lazy natural.
10:17Okay.
10:17Yeah.
10:18You love your versatility.
10:19You love your curls.
10:21You love the texture.
10:21It's just like, oh, especially when you get and you see it this way.
10:24It's beautiful.
10:25But it's maintenance.
10:27It's work.
10:28It's a job.
10:29And also for some of us that are just, I mean, and I say this, I mean, I didn't grow up wearing my hair natural.
10:36So it's a process of learning how to do different styles and all these things.
10:42So deep conditioning is such a major component of having healthy, natural texture hair.
10:48Because of the way our hair is cooled and curled retention.
10:52So deep conditioning is also going to be key.
10:55And this deep conditioning heat cap makes it a little bit more convenient for you.
10:59You pop it in the microwave for about two minutes.
11:03It emits because it's filled with a natural flax seed that really holds.
11:10Oh, it's in there.
11:11Oh, that's nice.
11:14It's a flower seed that is really great at holding heat.
11:19So it emits 20 to 30 minutes of portable heat.
11:23You plop it on your head.
11:25Not plop, but you place it on your head.
11:28It does come with 10 complimentary plastic caps.
11:31So it helps you to keep it clean and dry.
11:33That was great.
11:34And you can go about your business.
11:37Go about your days.
11:38Go wash your dishes.
11:39This is what I love about this.
11:43Because I, as many of you are watching mom's full careers, I don't have time to do deep
11:50conditioner.
11:51And then I'm going to sit under a dryer or sit there and dry my hair, you know, blow dry
11:55my hair to get that real deep conditioning.
11:58It was never an option for me.
12:01And when I tell you this is such a game changer, because I was able to, you know, condition my
12:06hair in the shower, put this on, put this in the microwave, two minutes, 30 seconds at
12:12a time, turn it.
12:14And it's got weight to it, but it doesn't feel heavy.
12:18It kind of just feels like your head has a hug for a little bit.
12:22And then I just, I went to work.
12:24I had my meetings, I had my Zoom calls, camera off, camera off.
12:27We ain't going to have the bonnet on the Zoom call.
12:30But I had my meetings, half an hour, and then wash it out.
12:33And then luxury, luxurious, like really nice condition.
12:39Your curls and put it as ads.
12:41But this is, so I had a question about this cap.
12:47And please, if you guys have any questions, I am watching the comments.
12:51This is great.
12:52And I see y'all adding it to the cart.
12:54Listen, if this ain't for you, you know there's somebody in your life that would absolutely
12:58love this collection.
12:59So I definitely encourage you, if you're just joining now, this is Shop Essence Live, where
13:04we go live every single week, bringing you new female Black-owned businesses, where you
13:09can shop in partnership with the New Voices family.
13:12And I want you guys to remember, every time you buy here, you're buying straight from Renee.
13:16You're buying straight from Glow By Day.
13:19So definitely do support.
13:21And these are products that are just incredible.
13:24And the way that we think about problems and solve them ourselves, like, come on, sis, you
13:29got a cape.
13:30Okay.
13:30So I had a question.
13:34How do you care for this?
13:36Like, can you put this in the washer?
13:39Like, how can you clean it?
13:41Great question.
13:42So do not put this in the washer.
13:45Okay.
13:45I'm glad I asked.
13:46But because it's filled with that flaxseed, and the outside is not, you can't really take
13:56it off.
13:57All we do is, I mean, it's really easy.
14:00We've had so many customers have theirs.
14:02And I hate to promote it like this, but it is the truth.
14:05Like, people have had theirs for years, honestly.
14:07We recommend, you know, you swap it out yearly just because of the seeds, just wear and tear,
14:12depending on how often you use it.
14:14But it's really easy to just spot clean those disposable plastic caps that come with it.
14:22You put that one in before you put it on to keep it dry, but it also helps to hold the
14:27moisture in while you're conditioning.
14:29And so we always just say, like, just lightly spot clean when needed.
14:33You really...
14:34Yeah.
14:34Okay.
14:35That makes sense.
14:35You want to make sure to just spot clean right after you're done.
14:39If you get any conditioner, like, little spots on there, just, like, wipe it off.
14:43And by the time...
14:44The next time, it's going to be dry.
14:45So you should be fine there.
14:48But that's a great question, and it's one of the most commonly asked questions that we
14:51have.
14:51On the tag here, I think it does just say spot clean.
14:55Okay.
14:56Good.
14:57See, I don't like to be reading instructions.
14:58You know what I'm saying?
14:59Reason straight.
15:00Not only am I lazy, I'm lazy natural.
15:03I don't read no instructions.
15:04Okay.
15:05So, plain complexity.
15:09All right.
15:10See the oxymoron name.
15:12How hot does it get, and is it safe for children?
15:14That is a very great question, because I was definitely using this on my daughter.
15:17So let us know.
15:19You know, you can definitely use it on your children.
15:21We have gotten so many pictures and videos of little ones using it.
15:26And as long as, you know, you just touch tests and make sure that they're fine with the
15:30temperature, it doesn't get extremely hot.
15:32And that's what I love about it, though, because it's a gentle heat, because it's natural.
15:36It doesn't...
15:37It's not something you're plugging in.
15:39It's cordless.
15:40Yes.
15:40And it's also...
15:41It's natural.
15:42So it's almost like old school, where you used to lay, you know, your menstrual cramps,
15:47you would get, like, a flaxseed.
15:48Well, you had the hot water.
15:49Yeah.
15:51It's really similar.
15:52But it doesn't get as...
15:53I mean, like, my mom used to have, like, the plastic one, where it can get hot.
15:57And they do have plastic hard material.
16:00The ones that, like, blow steam into it, that can...
16:03Yeah.
16:04And since it has a soft material as well, it does also lessen the touch, the heat, the
16:10touch of it.
16:11So it makes it much more safe for children to use as well, because of the gentleness of...
16:18Yeah, this definitely...
16:20It wasn't like I took it out of the microwave, and it was like, ah, you're kind of controlling
16:24it, too, because you're the one that's heating it up, and you can take it.
16:28It was just like putting a warm towel around your head, really.
16:32I see Tickle Pink.
16:33She said, imagine being able to deep condition with heat while moving freely in your home.
16:38That is what I'm talking about.
16:40This product, so incredible.
16:42Gives you freedom, but gives you the luxury of being in a salon with a nice, deep condition.
16:48But it just came out of your microwave, just like that.
16:50So, so great.
16:52And you did mention earlier, Renee, we talked about being a part of the New Voices family.
16:59I'd love to hear from you on what has been one of the major benefits to being a...
17:04Somebody just purchased...
17:06Okay, sorry.
17:08What has been the major benefit to being a part of the New Voices family?
17:12Oh, wow.
17:13Like, for me, thinking about New Voices, I mean, you know, it's New Voices family.
17:19And I always have to think, so many, like, organizations put family in there.
17:25But, like, New Voices is legit a family.
17:28And, like, I almost get emotional thinking about New Voices and how they've been in the
17:32past few years.
17:34Like, the most important things that come to mind when I think about New Voices and when
17:38I try and tell people about it is, you know, A, they're really focused on, and something
17:45that is very challenging in this space is being a female entrepreneur or a Black female
17:49entrepreneur is money.
17:50Like, capital.
17:51Like, the opportunities that I've been able to...
17:54I've been blessed to be able to have some great opportunities, have some grant opportunities
18:00with them over the past few years has really helped to elevate, as I've grown in the past
18:05couple years.
18:07Number two is, like, education.
18:08Like, the resources are bar not amazing because they have the connections.
18:15They have...
18:16They are able to open up doors that otherwise would be really hard to get into.
18:20And they're able to help support you and educate what you need, right?
18:25Like, for me, that's everything.
18:28So, they put their money where their mouth is, but they also are kind of telling us the
18:32game.
18:32They're giving us the game, right?
18:34And that's what I just really love about this family.
18:39And lastly, I think, which is really the most important, is the connections.
18:43Like, the community, you know, we are, and I say we, myself, as a solo founder, sometimes
18:51I can feel very siloed, and I feel isolated because you're trying to build something, you're
18:56trying to, you know, gain momentum, and it can be very lonely sometimes.
19:01And what New Voices has been able to offer is, since the community of women or people that
19:06look like you that have similar challenges or experiences, whether it be a Black woman or
19:12a mom or just, you know, all these different facets that make up this really unique experience
19:19that we're on.
19:20It's just that connection.
19:22I know I can pick up the phone or Slack someone that's either, you know, where I want to be
19:27or some milestone that I want to achieve.
19:29And they are so willing to help me.
19:32And so, that community is everything.
19:35And so, that's why I know somebody, like, starting a business or thinking about starting a
19:39business, I just try and point them to New Voices because the resources are just overwhelming.
19:45And that is the key.
19:47Thank you so much, Renee, for sharing that because there are a lot of people, often I
19:51see them in the comments, aspiring.
19:54You never know who is watching right now, who is sitting on that million-dollar idea that
20:00they just don't know what the next step is that they should take.
20:03There is something available to you.
20:05Just take, sorry, just take a chance on yourself, okay?
20:10Right.
20:10No, I do.
20:11We're going to wrap up now because I do have to get to Marissa of Little Griot to get to
20:17this line for the little ones.
20:18But you, this line is so incredible.
20:21I see that there have been a lot of purchases going through.
20:25We love that here at Shop Essence Live.
20:27Again, we are live every single Thursday.
20:29Next week, we have a special episode where we're going live on Tuesday with multiple
20:35Black-owned brands for the holiday season.
20:37So, make sure you tune in to Essence's Instagram.
20:40We'll make sure you know where that is and when that is.
20:42Renee, you are so incredible.
20:45I will take you up.
20:46If you want to use my curls and me as a model for anything, I'll take my own picture and
20:52send it to you.
20:53Follow me, Noni Denovan, on Instagram.
20:56But thank you so, so much, you guys.
21:00If you're stopping live or on the replay, this is an amazing gift for someone, okay,
21:05in your life.
21:07Male, female, whoever, whatever.
21:09Everybody got hair they're trying to take care of.
21:12Or maybe you don't.
21:13Somebody in your life with hair.
21:15But yes, thank you so much, Renee.
21:18And you guys, I will be right back with little griots.
21:21Some presents for the little ones.
21:23Thank you, Renee.
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