00:00hello hello everyone i am back my name is noni host of shop essence live and we are going to
00:08be joined once again by another black owned business that you can shop whether you're shopping
00:13for the holidays whether you're just looking to zhuzh up your um cabinet with more black owned
00:19cosmetics or hair tools speaking of hair and a little bit we're going to be joined by gina
00:25woods and tabitha brown of donna's recipe so we can get into this whole entire amazing hair care
00:31system but up first we're going to be joined by mavel frias of luna magic to talk about these
00:37incredible cosmetics i have the blush on i got some lashes on i got some lip on and we're going
00:42to get into it so mavel i see
00:44these black owned brands supporting their businesses and helping them grow
00:56if you are interested in being on shop essence live whether you have your own black owned brand
01:01make sure you tag somebody or join us hey mavel hola hola so happy to be here
01:07setting the afro latina yes yes you know we hit it with the spanglish yeah i've been i've been
01:14practicing them all day i love it it rolls off your tongue it's perfect it's so great so luna magic
01:22such an incredible brand and i do want to mention a lot of the businesses including luna magic is
01:27available in big box brand places worried about shipping and all of that you can run out and get
01:32them we'll talk about that in a little bit i'd love for you to touch on your brand story it's such
01:38an incredible inspirational story um give it to us of course so happy to be here and um it's
01:45december it's a holiday season and i love surprises so as we have and two prizes are better than one so i
01:51want to introduce my sister and co-founder
01:52obviously we're a family-owned sister-led team i love that um and our brand story started really in
02:03our childhood we grew up in a dominican household in new york city you know our parents all the women
02:08in our family were always so beautiful and dolled up and you know my sister and i went on this journey
02:12together to kind of put two heads up better than one and now we are here like you said we're available
02:17big box retailers but we're so excited to bring great quality cosmetics at great prices to all
02:21the babes all of our luna babes around the world luna babes see i absolutely love it so i love for you
02:30guys i want to get right into the shopping let's get in there what's the first product you like to
02:36highlight well the first product is actually our beauty box our holiday beauty box uh retails at
02:40a hundred dollars we have it on a special price at 65 and that is the best of our collection here you
02:46are so it's a great gift for the makeup lover in your life and i will have my sister talk a little
02:52bit about her favorite products on the holiday box because she is our product development queen it comes
02:57from her brain hi everyone so this holiday box has full size items we literally have our bling bling
03:06brushes in the box which is insane because this is 18 uh retail value and already the box entire with
03:16nine goodies is 65 so you're literally walking away with an amazing offer yeah we also what we're known
03:22for is our lashes lashes in there so you know the holiday season exactly there you go i love i love
03:28the wink wink you know you got you could dress it up you could dress it down obviously during the
03:32holiday season we go to a lot of holiday parties work parties and just you know date nights so
03:36the lashes are essentials we also have our mini palettes in the box so obviously it sells for tan but
03:45it's in the box so it's going to be great and this is our desert series um as you can see these are
03:51all the browns and the gold and the nudes which is great for like a beautiful smoky look it's also
03:56great for a neutral look um and it's just and we have this really if you can see this gold shimmer
04:01i mean talk about popping oh that's some of that on your lid some of that on some melanin and we are
04:07stars diva i see you saying where do you order you can shop with us you don't have to go anywhere
04:16have the product put it in your shopping cart purchase and enjoy the luxury exactly and our
04:24bullet lipstick which is probably the the most bling bling but also the most special treat as
04:29you can see this casing is to die for first of all i've never opened up a lipstick and had this
04:35experience great how you open your special lipstick boxes exactly and talk about how widely designed
04:45because we wanted to have that experience that you're just yeah we just wanted for you to pop
04:50the bullet lipstick and look how beautiful it looks we have four um matte long lasting lipsticks and nudes
04:59that of course complement all skin tone look at that one this is the color park madison so the and
05:08they're all named from you know we come from washington heights new york city so they all have new york
05:13city uh street names avenue park avenue madison avenue uh we have soho and yeah so this is beautiful
05:24great and it's in the box four of them in the box like four not one not two not three four i don't
05:31know i don't know if you guys understand first of all it's already a bargain at a hundred dollars for
05:37everything that you're describing but to have it for 65 dollars if you guys get this for someone on
05:44christmas they'll be like oh they're gonna i mean bestie of the year boss of the year friend of the year
05:50uh if you want to really impress somebody who loves cosmetics or who is curious about you know
05:56just trying quality stuff luna magic is your bet and we are known for high quality cosmetics at
06:02great prices exactly and there's other three products that i want to highlight that are also
06:06in the box we have our best-selling brow pencils right if our brows if your brows don't look right
06:12then what are we doing it shapes your face and then we have these like great liquid liner pens so
06:17for the for the woman who wants to do you know a winged eyeliner with a beautiful red lip etc etc etc
06:22etc the possibilities to create beauty looks are unlimited with luna magic oh my gosh you guys
06:29creating the magic helping us create some magic days and you could literally have your whole face
06:36everything that you would miss that that's what that's what luna magic is known for we are the face
06:43mm-hmm we want to own the face but we do it as you can tell from our packaging with a little flair
06:47with a little bling bling because why not because if we're blinging we ain't living
06:53i love that so you are also in the new voices family i'd love to hear about what has been a major
07:04benefit uh about being a part of a new voice voices foundation we have been so impressed and
07:12excited to be part of the new voices family talk about community fellowship um i also get to share
07:18we get to share our expertise with the community so it's just a really great uh founder led community
07:24360 experience where you can learn about fundraising you can learn about scaling your business you can
07:28learn about marketing so it's just been such an honor to be part of that community and i encourage
07:33any entrepreneur or inspiring entrepreneur that's in there somewhere in the comments that you know
07:39especially for us women of color you know they're very specific unique concerns that come with our
07:44experience with you know starting a business and scaling a business so if you're curious if you're
07:49looking for community you're looking for access you're looking for information new voices is a way
07:53to go oh i love that and you're speaking of inspiring communities sis i'd love to hear from you
08:01you guys have such an incredible journey i'm sure that you haven't gotten to where you were
08:07by not having any no's by not having any setbacks but appointments for those entrepreneurs that are
08:13watching right now and they're like oh i see where they are but i don't know if i can get there
08:17um what would you say to them as a word of encouragement and what keeps what kept you guys
08:23going i'm going to use a quote that i love i eat no's for breakfast right
08:28right you got to get comfortable with the no's they're ain't going anywhere they're part of the english
08:34vocabulary so uh every no to me i get close we get closer to the yes that is in alignment that
08:40we manifest that we attract so you just got to get comfortable with that no to me is you know
08:44synonymous with fear you got to get comfortable with fear right everybody has that like you know
08:49good energy and this fear tells you don't do it don't do it but we have we have a saying that when
08:54it feels like uncomfortable that's how we know we have to propel forward and we're going to the next
08:59level and just keep working i think it's up to you just to to just keep working you think people are
09:05not paying attention and you think people are not watching you but they are i recently literally went
09:11down my email and my calendar and we had like not a lot of traction in the beginning and all of a
09:18sudden we got the traction why because we didn't stop working you got to believe in yourself the whole
09:23way through gotta believe in yourself oh well you guys are so incredible thank you so much and
09:29remember this is on sale for 65 a holiday box great gift you can even treat yourself i might even
09:36exactly yourself and everybody and anybody that you love so much felicidades happy holidays thank you so much
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