00:00Ladies, I don't know about you,
00:02but I can't keep up with everything on social media.
00:04It's the hashtag, it's the newest app.
00:07It can be really hard as a business
00:09to feel like you're staying up to date.
00:11But I've got Charisma DeBerry here.
00:13She's a social media director for Essence,
00:16and she's gonna unpack all of that with you.
00:18So you ready?
00:19Yes.
00:20Thank you so much, Nicole.
00:22I'm so excited to be here
00:24with all of the Build Your Legacy finalists.
00:27You guys deserve a big hand clap.
00:29So a round of applause for yourselves.
00:34Essence's mission is to serve
00:36and love black women deeply and wholly.
00:39And today I hope that these tips
00:42will really help you grow your business through social
00:45and really hone into some of those little kept secrets
00:48that can help you transform your business
00:52and your coins into major figures.
00:55So number one, you have to be consistent ladies,
00:59whether you're posting once every day, twice every day,
01:02once a week, it should be consistent
01:04so that your followers
01:05and your audience know what they can expect from you.
01:08And number two, let's use all social platforms.
01:12So even if you feel like Twitter is the best platform
01:15and you have the most followers on there,
01:17you definitely wanna hone in on that or LinkedIn,
01:20but you wanna use all the platforms,
01:23even if you don't know how to use it yet.
01:25Number three, invest in your social media.
01:29That means if you have to hire someone
01:32to manage your social, do so.
01:34A lot of us use social media in our personal lives.
01:38So we think that we can passively manage social accounts
01:41for our businesses.
01:42Number four, push on those networks that really work well.
01:47If Instagram is going crazy for you,
01:50keep going in on Instagram, take advantage of the opportunity.
01:54My mom used to always say to me, love who loves you.
01:58This is one of those situations.
02:00If Instagram loves you, love it back.
02:03My number five tool.
02:06Listen, all of your content will not be popular,
02:10but you still need to post it.
02:12Those things, some of those content pieces
02:14that you know aren't gonna drive up all of the likes,
02:17right, still post them.
02:19Whatever is important to you,
02:21you need to make sure you're posting on social media.
02:24Instagram or any of these social platforms,
02:27they tell a whole story.
02:29It's not just the one story for the one day.
02:32This is gonna compile your entire story,
02:34almost like a scrapbook.
02:36Some days, if you wanna tell a story
02:37that just means something to your business,
02:40you don't know how it's gonna perform,
02:41still tell those stories.
02:43Cause guess what?
02:44One day a client might come and they're looking through,
02:47and that may be the one thing
02:48that resonates with them, right?
02:50So tell the stories that matter to you.
02:52It may not be popular,
02:54but it helps to build a foundation for your company.
02:57That's an amazing tip.
03:00Thank you so much.
03:01We have covered so much ground today,
03:03but this is just the tip of the iceberg.
03:05Wait till you're coaching with me one-to-one.
03:08But that's not gonna happen unless you win this contest.
03:12So you know what you have to do now, ladies, right?
03:15You've gotta send people to essence.com slash your legacy.
03:19Then they can submit their vote,
03:21and one of you will become the winner
03:23of $100,000 business coaching with me,
03:26and the ultimate 2021 Pine Salt and Essence,
03:30build your legacy champion.
03:33I can't wait to see who it is.
03:34Thank you so much, Nicole.
03:36Thank you so much.
03:37Yeah, thank you.
03:38You still have time to cast your vote.
03:40Remember to vote for the entrepreneur
03:42you think should win $100,000
03:44at essence.com slash your legacy.
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