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CCNTV6
  • 6 hours ago
What attracts sponsors to women's football? What's your guess: talent, funding or marketing? Well, at present it's a mixture of all three and the Borussia Dortmund group seems to have the recipe to make it happen. They've drawn increasing numbers of female footballers to their program in just a few months and they are confident the current crop will reap rewards in the future.
Transcript
00:00Attracting girls to football may be a task in itself but Vanetta Flanders who is
00:05a member at Borussia Dortmund believes that they are finding a way to attract them like
00:09Martha Flanders who is a member at Borussia Dortmund believes that they are finding a way to attract them like Martha Flanders.
00:10Currently we have about 100 young ladies in the program but of course it's not considered
00:15consistent so in a consistent phase we probably have about 60 girls in a rotational basis.
00:20But it's literally growing every day.
00:22She indicated that talent is not the problem.
00:25The main challenge for the football at some point is financial, right financially.
00:30Because mostly opportunities for the players to access outside of the Point 14 area.
00:35So it's quite a challenge to have them access.
00:40So many different programs because they have to come out of Point to do so.
00:45I mean there's a lot of academies and a lot of groups and they're doing what they could with Amiga.
00:50Funding and stuff that they do have but we have consistently.
00:55All the academies I'm speaking about created a wealth of talent.
00:59She added that door.
01:00The girls' department has made a difference in the girls' program because they have attracted some sponsors that can't resist
01:05attaching to big name football brands with a proven track record of success.
01:10Yes I do because people believe in branding and not only the philosophy of BBB.
01:15which is much love.
01:16Right.
01:17It's something that we subscribe to.
01:18Right.
01:19It's something that we subscribe to.
01:20Also corporate sponsors like to attach themselves to the big brands.
01:24She will be a host.
01:25I'm hoping if we can use that marketability of the BBB brand.
01:30To bring awareness to the talent that exists in Point Forte.
01:33And if we marry the two it would only also be one.
01:35It will go well for the better for the players in Point Forte.
01:38She believes that Dortmund's input will lead
01:40to benefits down the line in terms of the quality of footballers coming out of their system in the long run.
01:45I think so.
01:46I really believe so because the grassroots development
01:50of any grassroots program is very important.
01:52Once you have strong grassroots programs in Trinity.
01:55To be able obviously that is also going to translate towards the national polls.
02:00304 TV's export.
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