00:00Today's economy with Stéphane Jeunesse.
00:02Hello Stéphane.
00:03Bonjour Marion.
00:04This morning we're with you the anniversary of the TV.
00:06She has just 100 years.
00:08It would take a little bit of time to refer to her story.
00:10We're going to talk about her economic health.
00:12Not at the same time for this young lady.
00:14Stéphane, if the TV has been a dominant media today,
00:17it's one among others.
00:18Exactly, because for a long time,
00:20the TV has relied on a simple and efficient mechanism.
00:23One of the channels that program the content at the same time,
00:26in the same time,
00:28in the same time,
00:30and in the middle,
00:32the publicity.
00:33Plus the audience is large,
00:34plus the spaces vendu for the pub are cher.
00:36The private channels gain so much money.
00:38This is the model that has made the power of the TV.
00:41Yes, this model that has worked for long time,
00:44and that seemed solid.
00:45It's a bad thing, Marion,
00:46because the TV has lost what it was,
00:48its economic force,
00:50and yes, today,
00:52the format is infinite.
00:53The series, videos, podcasts, social media,
00:56the time of attention,
00:57which is the essential resource of the sector,
00:59is becoming more weak.
01:00The result, the offer has been diversified.
01:02The demand, she, she, is dispersed.
01:04So, we don't look at the TV as well, Stéphane,
01:06we look at the content.
01:07You have told us,
01:08the difference is there.
01:09Today, we consult when we want,
01:10where we want,
01:11what we want,
01:12on our phone,
01:13on our computer,
01:14on our own,
01:15on our own television.
01:17And this fragmentation
01:18has an economic impact major,
01:20because an audience has exploded.
01:21It's a publicity,
01:22it's a less powerful,
01:23and on the said,
01:24it's the core of the economy economy
01:25of the sector.
01:26So, of the pub,
01:27there is still there,
01:28but it's less.
01:29And during this time,
01:30this publicity is directed
01:32to the digital media
01:33and the platforms.
01:34For certain brands,
01:35it's more rentable
01:36to buy an audience
01:37on YouTube,
01:38Netflix
01:39or Amazon Prime
01:40than on TV,
01:41on TV,
01:42on TV,
01:43on TV,
01:44on TV,
01:45on TV.
01:46Yes,
01:47on TV,
01:48on TV,
01:49on TV,
01:52on.
01:53radio
01:54on TV,
01:55on TV,
01:56on TV,
01:57on TV.
01:58on TV,
02:00on TV,
02:02on TV,
02:03on TV,
02:05dans la TV.
02:06which is exclusively broadcasted on the platform.
02:08This choice is thus a breakthrough
02:10and a revelation of the class TV TV TV.
02:14Stéphane, how can the TV TV TV make face?
02:16We often hear that it is a small media.
02:18Yes, because the TV TV is a media of mass
02:20and if the mass is no longer,
02:22it is complicated things,
02:24especially on the publicity which is also
02:26as well as on the platforms.
02:28This publicity can be targeted in terms of
02:30the profiles of the users.
02:32For that, the channels create also their platforms.
02:36They propose new content in addition,
02:38in addition to their programs.
02:40100 years after the first TV TV,
02:42today is hybrid.
02:44They are invented by a mix of what we know today,
02:46with more publicity,
02:48more abonnements,
02:50more streaming.
02:52The TV TV is not dead,
02:54it is adapted to her time,
02:56not in pain.
02:58Stéphane Jeunest for the chronicle,
03:00the fan's VR.
03:02Stéphane Jeunest for the chronicle.
03:04The TV TV is a nice app.
03:06The TV TV is a nice app.
03:08This is a lovely one to talk to her.
03:10The TV TV is a nice app.
03:11This is a nice app.
03:13The TV TV is a nice app.
03:14This is a great app.
03:16Let's talk to you about the TV TV TV,
03:18with the TV TV TV TV.
03:20You can see it on some other app.
03:22Here, this is a crypt.
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