- 1 week ago
Category
📺
TVTranscript
00:00I dip my hand into his jeans, then begin to stroke his thick length, and my breath hitches at the mere thought of what it's going to feel like inside me.
00:12It's very, like, beautifully written, isn't it? It's like Jane Austen.
00:16Oh my god!
00:18I'm Olivia Atwood.
00:19I'm back, bitches!
00:20Searching for who's striking it rich.
00:23The most recent one of the $65 million valuation.
00:25In a sex industry evolving faster than ever.
00:28There I am, look!
00:30From celebrities cashing in on their fame.
00:32I get my tits out on OnlyFans.
00:35Thank you!
00:36To sex stars pushing the boundaries.
00:38Oh my god, she's gone over the barium!
00:40Can't be arrested with a national treasure.
00:42And everything in between.
00:44Yes!
00:45No smell.
00:45Oh my god, are you joking?
00:47If we moulded Brad's dick for the gay community, I reckon I could make a fortune.
00:52In a business bursting with opportunity.
00:55Everybody's here to fuck.
00:57The stakes are higher than ever.
00:59I did get my boob grabbed.
01:00Grabbed?
01:02I just ticked over the million mark.
01:05That's insane.
01:06To getting filthy rich.
01:08Over, like, 800k.
01:09In one month?
01:10Yeah.
01:11It's in the millions.
01:12Wow.
01:13I don't know why you don't do any of this.
01:15You'd make a fortune.
01:16This time, I'm talking business.
01:27A very dirty business.
01:29I make millions, yes, but I don't want to spell it out.
01:32Do you all get that?
01:33It's estimated by 2029, the adult entertainment industry will be worth over $100 billion.
01:41By the end of this year, we'll be doing a million a month.
01:43What was once considered taboo has been normalised.
01:46This is quite a typical content day.
01:49Absolutely.
01:50Entrepreneurs, influencers and celebrities are jumping on the bandwagon.
01:55You want to stay ahead of the game.
01:56Looking for the next lucrative gap in the market.
01:59We couldn't find something that would solve our problems.
02:02We were like, fuck it, we'll make it.
02:03From cutting edge tech.
02:04Everything we'll show you is entirely AI generated.
02:07What the hell?
02:09It looks so real.
02:11To the latest in erotic products.
02:13I've been sitting on my own bra after the last 10 minutes.
02:16Bye, sweet child.
02:18You think of it and you can sell it.
02:20I'll see how innovators are finding new ways to strike gold in the ever-expanding sex industry.
02:25And that will be winging its way to you tomorrow.
02:28I'll be totally honest with you, when the lid came off it, that onion hit me hard.
02:32Very quickly now, the audio porn is really, really going.
02:34That's what I'm learning, that that's really taking off.
02:37We're going to make Filthy Rich look like pocket change.
02:43You look so well.
02:45Oh, thank you.
02:46And you probably need a foot massage more than me, let's be honest.
02:48Yeah, definitely.
02:49I mean, you was at Buckingham Palace the other day.
02:51I know.
02:52I'm now a member of the British...
02:53Is that it? British Embassy?
02:55It's mental.
02:56Something like that.
02:57How was it?
02:58It was just really nerve-wracking.
03:00I over-courtsied.
03:01Prince Will literally cracked up at me.
03:03How do you over-courtsied?
03:04So, normal people just sort of do that.
03:06Like a little...
03:07But I done that.
03:08You done the full...
03:09I reckon after, like, someone went through a walkie-talkie, like, that's it, we're not
03:12having any more Love Islanders in the palace.
03:14We tried it, it didn't work.
03:16So, I'm doing research into people that are making money off the sex industry, but they're
03:21not necessarily, like, the performers.
03:23OK.
03:24I feel like I would love to have a brand, like a sex toy brand or something, but I just
03:28feel like I haven't got a good idea.
03:30You know I'm into eyelashes, I've got my own lash syndrome.
03:33I know.
03:33What if we told a client, right, you shave your pubes, you put them in a bag, you send
03:38them to me, I'll make them into eyelashes.
03:40I actually think, the mad thing is, I think there's actually probably a market for that.
03:44I think it would work, it's so niche.
03:46Do you know what I think is the gays are obsessed with Brad.
03:49Like, if we moulded Brad's dick for the gay community, I reckon I could make a fucking
03:53fortune.
03:54Yeah, you could do, like, strap-ons and stuff.
03:55Yeah.
03:56If any girls bought it, I'd kill them.
03:58But all the men can have it.
04:11Oh, my God!
04:14This is the time bridge.
04:16I've travelled all the way to the North East to meet two girl bosses.
04:20There are 4.1 million creators on OnlyFans, yet the average only earns around $150 a month.
04:28So Chloe and Sophie devised a business to assist the creators, girls getting money.
04:33Their service aims to increase OnlyFans creators' earnings by enhancing their content and boosting
04:38visibility.
04:41It does look like they are living quite a fun, aspirational lifestyle.
04:46It seems like quite a new business.
04:48There's not loads of posts, but, I mean, it looks like quite a fun club.
04:53It's clever marketing.
04:58Hi, girls.
04:59Hi.
05:00How are you?
05:01We're good.
05:02How are you?
05:02Working away.
05:0328-year-old Sophie and 26-year-old Chloe launched six months ago and already have 17 creators
05:10on their books.
05:12Please tell me these are not all your phones.
05:14They are.
05:14They actually have a lot more.
05:15Why so many?
05:17So these are for every girl.
05:18Each girl has their logins on each one, but then we'll make so many niches for the girls
05:22that they've all got about 10 Instagrams.
05:25Yeah.
05:25Right, let's take it right back.
05:28Girls getting money.
05:29How do you kind of summarise your role?
05:31So, think of a business.
05:33You need to market a business for it to do well.
05:35It's the same with our girls.
05:36Like, when we take a girl on, we'll kind of find out what they do, what they're comfortable
05:41with, kind of see what the men are kind of liking on their profiles.
05:44Yeah, we'll look at, like, what does well and what's not, and we'll write them a marketing plan.
05:48And is that explicit content known?
05:51Whatever they want to do.
05:51You know, we have girls that don't do explicit on there and still make, you're looking at 20 to 25 grand a month for non-explicit.
05:58Yeah, that's not even getting the chest out.
06:00No nips, no nothing.
06:01What kind of money are you guys earning from running girls getting money?
06:05In 90 days, we made over 600,000.
06:09Yeah.
06:09Is that your take or is that what the girls have earned?
06:11That's, like, what the company's bringing in.
06:13Wow.
06:13So, it's a lot.
06:15It is a lot when you realise.
06:16We had an aim, didn't we?
06:17What was the aim?
06:18A million.
06:18A million a month.
06:19A month by the end.
06:20So, now it's like, no, by the end of this year, we'll be doing a million a month.
06:23Wow.
06:23So, when a girl joins on and then she starts making money on any finance, what do you take?
06:28How do you stagger that?
06:29So, when we say in a girl, depending on what they are, if they're over 20 grand, they're
06:33bringing in 20 grand.
06:34We normally start at about 35%.
06:36Okay.
06:36But if they're on any less than that, we'll take 50%.
06:39We cover, like, trips.
06:40We do, like, trips to Marbella, trips to, like, anywhere.
06:43And we'll cover it all.
06:44We'll cover everything.
06:44So, either of you ever been on OnlyFans yourselves?
06:47Me.
06:48You've been on?
06:48Yes.
06:49Okay.
06:49When I was 19, I started in the camp.
06:51When you were 19?
06:51Yeah.
06:52I knew the life I wanted and I was like, how do I make some money?
06:56And then why did you come off?
06:58So, I fell pregnant and I'd always planned on going back, but I never got around to
07:01doing it.
07:02Do you know?
07:02We were, like, looking at, like, what you would make if you did OnlyFans and we were,
07:06like, if you did non-explicit, you'd probably be on about 200 grand a month.
07:10Shut the fuck up.
07:12No, no, no, no, no, don't.
07:14If you're on explicit, hold on, you want to hear this, about 500,000.
07:17Wait, do you want to sign the contract?
07:18I love money.
07:20So, it's like, I would never rule it out.
07:22Do you know what?
07:23It worries me.
07:23It's like, I feel like my view on OnlyFans is that at some point you have to go a bit
07:29further to keep the money up and then that's the decision you're making, aren't you?
07:32And I'm, like, I think it's mad because when I think back to, like, being a grid girl
07:36and a model, if OnlyFans had been around then, I would have been fucking all over.
07:42God, I was born too soon.
07:43I know.
07:44So, we have a photo shoot with the girls.
07:45We're going to do a girl on girl shoot and we would love you to come.
07:48Oh, my God.
07:49I would love to.
07:53Sophie and Chloe book locations and produce content shoots to help each creator hit her 60
07:58posts a month target.
07:59So, this is the studio that we're shooting in today.
08:07Today, they're filming content with Donna and Shay who are regularly bringing in five
08:10figures each a month.
08:12We do, like, little vlog style videos for, like, our page so, like, people that are
08:16interested can kind of see what we do.
08:18Oh, that's cool.
08:20So, what we're going to do now is Sophie's going to direct some, like, real-type content.
08:24Right, you ready, Donna?
08:25Go.
08:25Right, one.
08:30Perfect.
08:32The girls tell me that you were one of their first proper signings for the agency.
08:37This is quite a typical content day.
08:39Absolutely.
08:40Sophie and Chloe just make us so comfortable and then we've got a great friendship.
08:44What's, like, the best month you've had on the platform?
08:47So, 50k.
08:49Wow.
08:49And, obviously, the girls, they take a cut.
08:51She said they start at about 50% sometimes.
08:54Yeah, yeah.
08:54How do you feel about that?
08:56To you, is it worth the investment?
08:58Absolutely.
08:59So, my social media, when I joined with them, was at 70k.
09:03Now it's up at nearly 150.
09:05Wow.
09:06Within six months.
09:07We've got some candy nipple tassels to get on you.
09:12Liv, would you like to stay and watch some candy nipple tassel eating?
09:15How can I say no to that?
09:16Would you like a pair?
09:18You put them on first.
09:19And I'll see how they left.
09:21Right, girls, get your kit off while you can cut it.
09:24Nipples out.
09:25Oh, God, what a mad job it is for me.
09:29Imagine experiencing someone media at work.
09:33The girls look so good.
09:35And it looks like they have fun doing the shoots as well,
09:37which is very nice to see.
09:39Right.
09:40One, two, three.
09:43Eat them.
09:44Crunch.
09:45I couldn't wait for it.
09:46Crunch.
09:47Don't snap a tooth.
09:49OK, we'll get one last clip.
09:51So, as I come forward, I'm going to get really up close and personal.
09:54Oh, Jesus, trick.
09:57Maybe, like, sex when they eat them, not, like...
09:59Girls, I think it's going to be quite a good opportunity for me to dip out.
10:03So, like, smashing it.
10:04Lovely to meet you. Bye, girls.
10:06See you later.
10:06Bye.
10:12Chloe and Sophie's role in this is not necessarily an involvement in, like,
10:16the explicit material, but they are the marketing machine
10:20behind selling that content.
10:22What we saw today looks really fun, but they are working, you know, really hard.
10:27There's a hell of a lot of man hours that go into running those accounts.
10:30You know, the money is there to be made, and these girls are sweeping it up.
10:36Of course, I would love to prance around in my underwear for a living.
10:39I only look good in a bikini, like, certain days of the week, certain times.
10:45It's like witching hours.
10:47But, yeah, I mean, if ten years ago, I probably would have been right there with them
10:51without a second thought.
10:52OnlyFans began around a kitchen table in Essex in 2016
11:04and is now reportedly valued at around $8 billion.
11:08Now, two entrepreneurs hope to challenge them by harnessing the power of AI.
11:14Their new platform, Ochat, allows users to interact with digital characters,
11:18some based on celebrities.
11:21They hit the headlines after unveiling a digital twin
11:24of Katie Price's 90s alter ego, Jordan.
11:28When I met Katie Price recently, she told me that she was making a lot of money from Ochat.
11:32But there was a lot of gaps in my understanding of how it works
11:35that she couldn't answer for me.
11:37So that's really what I want out of today.
11:38Hi.
11:43Hey, Liv.
11:44Nice to meet you.
11:45Felix, nice to meet you.
11:46Hi, Felix.
11:47Hi, Nick.
11:47I love the name Felix.
11:49Do you get a lot of compliments on that?
11:50Most people say that after Felix the catfish.
11:52Yeah, that was my first thought by phone.
11:54I'm going to say it because you probably get it all the time.
11:55Yeah, no, it's got me used to it now, so.
11:5831-year-old Felix and 28-year-old Nick moved from PR to setting up Ochat in 2022
12:04when they saw the potential of using AI to make adult content for creators.
12:10So who are the creators at the moment that I would know?
12:12So I would say, no, Katie, I met her.
12:14Katie, the first creator we brought on was Carmen Electra,
12:16and she's been an amazing kind of, like, face for the brand.
12:21What did it take to get that AI off the ground?
12:23How do you build it?
12:25So generally we need, like, 30 to 50 images,
12:27about 30 minutes of voice recording because we clone the voice as well.
12:31And generally that's what we need to be able to create an AI digital twin.
12:35How X-rated can things get on this?
12:38Shall we show you?
12:39I mean, by all means.
12:40That's normally how we do things on this show, so.
12:42So everything we'll show you now is entirely AI generated.
12:46So no, like, video footage has been shot?
12:49No.
12:50What the hell?
12:53It looks so real.
12:55How many of your subscribers are buying this kind of content?
12:58The video model hasn't released yet, but this is the frontier.
13:02Are you now in a position soon to be able to make full porn?
13:06Yeah.
13:06The thing which we think will be very popular
13:08is that you'll be able to actually combine multiple creators
13:11into a piece of content,
13:12and then you'll be able to put yourself into the content as well.
13:15That's crazy.
13:17Yeah.
13:17That's, I think, maybe six months away.
13:21Wow.
13:21Yeah.
13:21I mean, that's kind of burned my mind a little bit.
13:26Talk to me about the earnings and the structure
13:28and what you guys take.
13:30Yeah, so at the moment,
13:30it's the same 80-20 split as something like OnlyFans,
13:33but obviously on our platform,
13:35the twin is doing all of the work,
13:36so there's no kind of time requirement needed from the creators.
13:39In three to four months,
13:40some of these top creators will be making six-figure earnings,
13:43and they're not doing anything to be able to do that.
13:45What's the business valued at right now?
13:47The most recent one of the $65 million valuation.
13:50Wow.
13:50What are you guys taking?
13:52Not as much as the creators.
13:54The value for us will be substantial at the end
13:57if we get it right.
13:57Like, there's no hiding that.
13:59Do you think you could overtake OnlyFans
14:02in kind of size and in worth, value?
14:05Yes.
14:06Yes?
14:07Definitely.
14:08AI's moving and developing at such a rate,
14:11so, yeah, I think it's only a matter of time, to be honest.
14:14So, say I wanted to make a digital twin.
14:16Yeah.
14:16What do you think I could earn a month?
14:18I don't think it's far-fetched to think
14:19that you'd be able to earn, like, five figures a month on it.
14:22That's a lot of money to do nothing.
14:25Wow.
14:25Yeah.
14:26Something to think about.
14:28The idea that, so I give you all that imagery
14:30and you create this really sophisticated AI,
14:32what makes me uneasy is that person who's on your site
14:36could interact with a version of me that, you know,
14:39it's not real, it's AI, but I could be saying things
14:41or doing things that don't align with my values.
14:43That's where I get uneasy.
14:45Like, I think that's a really relevant concern.
14:46But all our creators, like, we control that
14:49and moderate it really closely.
14:50Ownership's quite important, too.
14:52Like, I think one of the first questions we get from creators
14:54is, like, who owns the twin?
14:56Yeah.
14:56We're very clear that the twin is owned by the creator.
15:00The creator wants to leave the platform
15:01or stop using an AI digital twin.
15:04The ability to create content with that is completely removed,
15:07and the content we host on the platform of that creator
15:09is completely removed as well.
15:10I would love to speak to one of your content creators,
15:13like, Carmen Electra.
15:14We can set that up.
15:15Like, she's based in LA,
15:16so I don't know if you could get together with her in person,
15:18but I say she'd definitely jump on it.
15:20I would go there tomorrow,
15:20but I've blown the budget this series.
15:22She'd definitely jump on her FaceTime.
15:23Guys, I've really enjoyed this.
15:25Likewise.
15:26And I don't need to tell you,
15:26you know you've created something really exciting and impressive.
15:29Thank you so much.
15:32Nice to meet you.
15:33See you later.
15:37They said they forecasted
15:39I could have a five-figure turnover a month
15:41with a digital twin, as they call it.
15:45I don't know.
15:47I'm sceptical.
15:48The AI could not be as funny as me.
15:50It's not possible.
15:52She'd be all the things I wish I could be.
15:54Refined, dignified, intelligent,
15:58but I wouldn't rule it out.
15:59Never rule anything out
16:02that's got a pound note attached to it.
16:04Well, I hope Carmen calls.
16:15True to their word,
16:17Felix and Nick have set me up a video call
16:19with their first big signing,
16:21Baywatch legend Carmen Electra.
16:23So, obviously,
16:25I am super aware of Carmen Electra
16:27in Baywatch,
16:28and I have the image of her
16:30in the red swimsuit.
16:31Actress and model
16:32Carmen Electra rose to fame
16:34in the 90s,
16:35playing rookie lifeguard Lani
16:36on the wonderfully cheesy Baywatch,
16:39making her a pin-up
16:40for a generation of teenage boys.
16:42After turning 50,
16:44Carmen joined OnlyFans,
16:45sparking a career resurgence.
16:47Now, she hopes to be ahead of the curve
16:50by embracing AI.
16:52So, I was going to have a look at Carmen.
16:55There's one here.
16:56It's a Carmen digital twin,
16:58Ochat,
16:59and she's like,
17:00she's in Venice,
17:01but we know she's not.
17:03It's mad, isn't it?
17:04What?
17:06Hi.
17:07Hello.
17:08Hi.
17:09Can you see me?
17:10Sorry, I look crazy.
17:11I can't be able to speak into Carmen Electra
17:13in a dressing gown.
17:14Are you kidding?
17:15How are you?
17:16I just moved into my new home,
17:19but whatever, I'm good.
17:20You look beautiful,
17:21and the house looks gorgeous.
17:23I'm still waiting on some furniture,
17:26and things are arriving,
17:27but it's really been fun.
17:29I sat down with the guys
17:30that founded Ochat the other day,
17:32and, you know,
17:33they told me that
17:34you were the first big celeb signing
17:37onto the platform.
17:39What made you take the leap of faith
17:40and go for it?
17:41Because I'm a little bit scared of AI,
17:42I have to say.
17:43I feel like AI is the future,
17:45and so many people are using it.
17:48You want to stay ahead of the game.
17:50What was your reaction
17:51when you first saw your digital twin?
17:53Was it surreal?
17:54I love it,
17:55because this twin is a lot naughtier.
17:58I mean, I'm pretty damn naughty,
18:00but this twin is even naughtier, so.
18:02Well, I wanted to ask you,
18:03how naughty can this twin be?
18:06You know, I don't go too far with it.
18:09You know, I keep it classy,
18:10but I show just enough.
18:12And are you still active on OnlyFans?
18:14Do you still enjoy using the platform?
18:16I love it, yeah.
18:18Which one would you say is more lucrative?
18:20I feel like Ochat is a little bit newer,
18:23but it's growing.
18:24I mean, I know Katie Price is on Ochat as well.
18:30I also met with Katie,
18:31I spoke to Katie about Ochat,
18:33and she was saying that she gets to basically
18:35bring alive Jordan,
18:37who was like her persona back in her glamour days.
18:40Does your twin, does she wear the red swimsuit?
18:43I mean, I still wear the red swimsuit.
18:45I mean, I'm looking at you,
18:46I'm thinking, I bet you do.
18:49Amazing.
18:50Thank you so much for taking the time to speak to me.
18:52I really appreciate it.
18:57I just spoke to Carmen Electra, guys.
19:00That's pretty fucking major.
19:02There are a lot of celebrities that have hopped onto
19:05the sex industry to make money,
19:07but I'm wondering what else people are selling
19:10without actually selling the sex,
19:12where they could get rich.
19:14Let's have some fun.
19:15This beat is sick.
19:16I want to take a ride on your disco stick.
19:18Let's have some fun.
19:20This beat is sick.
19:21I want to take a ride on your disco stick.
19:23We're in Chelsea now.
19:25A stone's throw from where I was born,
19:27and then we shipped off to the slums of Chiswick.
19:30God, who's going to play me in the movie?
19:34Now the sex industry has become less taboo,
19:36more celebrities want a piece of the action.
19:39From Gwyneth Paltrow's vagina-scented candle
19:41to Harry Styles' double-ended vibrator.
19:45And, of course, the supposedly used bathwater soap
19:48as advertised by a mischievous-looking Sidney Sweeney.
19:52I'm meeting a celebrity who joined the trend
19:54with her lubricant and vibrator combo.
19:56I want to take a ride on your disco stick.
19:59Olivia Bentley, who is known from Made in Chelsea,
20:04has a little invite round to her house in Chelsea,
20:06and do you know what?
20:07I've snapped her hand off for it.
20:09Olivia joined the show in 2016,
20:12where true to Made in Chelsea form,
20:14her dating life took centre stage.
20:16Yeah, it's the sense of humour thing, though.
20:18It's like they have to be funny.
20:19But also you've got a certain sense of humour, though.
20:21Yeah, and I quite like people who are, like, quite quick-witted.
20:23Yeah. Slightly dirty.
20:25Filthy. Filthy.
20:25And I think you can tell pretty quickly.
20:28But it was off-screen where she found her true calling
20:31when she launched her sexual wellness brand, JOMO.
20:35JOMO stands for Joy of Missing Out.
20:39CBD Arousal Oil Lubricant.
20:42I'm intrigued to know what that's meant to offer.
20:49Hey! Hi!
20:50How are you?
20:51How are you?
20:51Good. How are you?
20:52Good, thank you.
20:53Thanks for having me.
20:54Come on in.
20:56See all my lubes.
20:58I can't believe we've not actually properly met.
21:01I know.
21:01To Olivia's great name.
21:04Olivia co-founded the female pleasure brand
21:06with friend Bella Campbell five years ago.
21:08How did the idea for JOMO actually come about?
21:12So I said to a friend of mine, I said,
21:13is it weird that I fake orgasming?
21:15And she said, no, it's very common.
21:18And then she was like, but do you want to do that
21:19for the rest of your life?
21:20And I was like, no, probably not.
21:21And then I realised it was something that had come up a lot
21:24with different friends that I'd spoken to.
21:26And so I was like, obviously, I'm not the only one.
21:29I remember when I first started having sex,
21:31I never had an orgasm in sex.
21:33And I never spoke about it,
21:34because I actually just didn't know if women were,
21:36this is so crazy, but like, we were meant to.
21:39No, I know.
21:39And then my friend just started thinking, are you lying?
21:41We couldn't find something that would solve our problems,
21:43so we were like, fuck it, we'll make it.
21:45And that's kind of how we started it.
21:47And then that's how we then eventually got onto CBD lube.
21:50And did you launch with the lube?
21:53Are you trying to get it?
21:53Yes, let me see, I'd love to see one.
21:56So the CBD one, the one we started with, which is this one.
22:00I don't know much about CBD.
22:01It's a derivative of weed.
22:03Yeah.
22:03So is it legal?
22:04This is legal, because it's THC-free.
22:07The THC is what gets you high.
22:09So was the idea that the lube would, like, help?
22:11Yeah.
22:11One of the biggest, like, benefits of it when you put it in a lubricant
22:15is the CBD can encourage blood flow, which heightens sensation.
22:18So you have a much more intense orgasm.
22:21I mean, wow.
22:22And presumably you'd need to read the label before you use it
22:25and speak to your GP.
22:26Yeah.
22:27You can't use oil-based lubricants with condoms, or specific condoms.
22:31Because it could break them.
22:32And the same with sex toys.
22:33What do these retail for?
22:35So the lubes are £48, and then the vibrator is £100.
22:40They are expensively made.
22:42You don't want to have someone just, like, yeah,
22:45frying their clit off with some faulty vibrator.
22:48What would you say your best month's been?
22:50Probably Valentine's.
22:51I think one Valentine's we did about £30,000,
22:53which is pretty good for us.
22:55What's it like trying to promote this stuff on Insta?
22:58I struggle even using the word lube,
23:00because the posts get taken down, and even on our Jomo account.
23:03And the same with CBD.
23:05OK, it's a double whammy.
23:07Sex and CBD don't ever start a company like that.
23:10What did your family and friends think when you came up with the idea?
23:13I think my dad thinks it's hilarious.
23:16And he'll call me up and he said,
23:17I poured it all over your mother and nothing happened.
23:19No, stop.
23:19I was like, I don't think it works that way.
23:22But, yeah.
23:24What would you say to people that wanted to start a business
23:27in the sex industry?
23:29I mean, it's really hard.
23:31Like, it's a lot harder than you think.
23:32And I think every five minutes, I think,
23:33oh, you know, we're smooth sailing now,
23:35and then something fucks up.
23:36Thank God me and my business partner work so well together,
23:39and there are certain areas that she's good at
23:41and then areas that I'm good at.
23:43It was so much fun chatting with you.
23:45Well, don't... You can have...
23:46Are you sure? Test it out, yeah.
23:47I mean, I was hoping there would be a sample gallery.
23:49That's the best one.
23:50I'll let you know what I think of it.
23:52Thanks, darling.
23:53Thank you for having me.
23:54Did you not want the big old microphone?
23:56I'll let you keep that one.
23:57Oh, I need it, actually, for all my content.
24:02Bye.
24:07It's interesting to get a take
24:08on starting a business surrounding the sex industry
24:11and actually someone who has the tools to have an advantage
24:16of having the bigger platform, being known from telly,
24:19but actually how limiting trying to sell products around sex are.
24:24I'd like to meet, you know, some other business women,
24:27some other women, like, bossing it in this...
24:29in this sex world.
24:31But for now, I've got my CBD lube
24:33and I'm going home to try it out, basically.
24:36On my own.
24:37Do you want the house door?
24:45I could take you to the first, second, third floor
24:48and I promise them that this is a man...
24:51How have you done this thing all?
24:53I just want you to...
24:54Inside
24:56Are you coming in or what?
25:00Audio porn.
25:02My little brain has been ticking over.
25:05I was thinking about my podcast
25:06and things I need to do for it
25:08and then I thought,
25:09is there an adult world podcast hybrid?
25:13Does it...
25:14Is it a market?
25:15So many women are listening to audio porn right now
25:18and you may want to, too.
25:20Why do some women prefer audio porn over video?
25:24Because it better aligns with how they get off.
25:28If you're straight and you're watching straight porn,
25:31you don't have to look at men.
25:32I've sussed it.
25:34Right, I want to find out who the juggernauts in this game are.
25:38You can watch, listen and read.
25:41The audio porn section of the platform
25:42lets you watch or read along
25:44while you listen to sexy stories
25:46spanning a wide array of genres.
25:49Well, this sounds like a very interesting area
25:51of the adult biz that I didn't know existed.
25:56The founder is a woman called Anna
25:58and I feel like, here she is, Anna Richards,
26:02a female founder of a porn company.
26:05She looks like a proper boss bitch.
26:07I'm wondering what kind of cash she's making.
26:09Who are her listeners?
26:10She looks like a woman that you can't turn up with this.
26:13She's got a beautiful head of hair.
26:16So I'm going to get her blow-dry
26:17and then I'm going to do the journalistic stuff.
26:20I'm going into the war.
26:28As audio erotica has grown in popularity among women,
26:32it's become one of Frolic Me's leading categories,
26:35alongside its female-friendly porn films.
26:37Anna has invited me to join her
26:41as she edits her latest release, Red Room.
26:49Hello.
26:50Oh, my goodness, hello.
26:51Oh, of course, I feel so bad to interrupt.
26:52How are you?
26:53So lovely you're here, Diane.
26:55Oh, thank you for having me.
26:56I'm so pleased you've come at just the right time.
26:58I can actually show you something very sexy.
27:01We do do some great kink.
27:03Oh, really?
27:03You would love the kink stuff.
27:05I think you overestimate me,
27:07how exciting I am in my personal life.
27:1055-year-old Anna worked in marketing
27:12before founding her platform Frolic Me in 2015,
27:16which now has around 200,000 subscribers
27:19across 86 countries.
27:23Oh, here we go.
27:24Get your hand down there.
27:29Now, we've always want to try and capture something
27:31that's as real as possible.
27:32Yeah.
27:33It's not about performative sex.
27:35Okay.
27:35So I want them to get into it for themselves.
27:39She's teased, she's tantalised.
27:41It's kind of a Fifty Shades inspired vibe.
27:43It has that vibe, yeah, for sure.
27:45And we take it much more intense now.
27:48Okay.
27:48She's seriously sort of fingered.
27:50Okay.
27:51And it's just that heightened pleasure.
27:56I mean, very impressed.
27:58Where did you get the ideas?
27:59How did you keep coming up with new ones?
28:00Oh, my God.
28:01I mean...
28:02Look, I've obviously clearly got a dirty mind,
28:05but when I started,
28:07I really did reach out to girlfriends
28:09and I kind of said,
28:10give me your top ten fantasies.
28:12And one of them on the list was having sex and a lift.
28:15And I admit it was on my list as well.
28:17See, I'm mental claustrophobic.
28:18So that's my word.
28:19Oh, yeah.
28:20I don't like any lift.
28:21Not that one.
28:22Not that one.
28:23And what's the most popular?
28:24Very quickly now, the audio side.
28:27The audio porn is really, really going.
28:27Yeah, that's what I'm learning,
28:28that that's really taking off.
28:29It's really taking off.
28:31And in one month, a couple of months ago,
28:33I think we saw a jump of about 177% increase.
28:38Wow.
28:38What made you realise this is the market
28:40I should be tapping into?
28:41Audio, certainly something that a lot of women
28:45are really, really enjoying.
28:47It's immersive.
28:49It's more discreet.
28:50It still has that same arousal aspect.
28:55And also, sometimes it's just not possible
28:57to watch something.
28:58Yeah.
28:59So, you know, you're on the go.
29:00You're sat on the tube.
29:03Maybe you just want to give yourself
29:05a bit of downtime from a screen.
29:08I'm going to ask you some money questions,
29:09so feel free to be as open as you like.
29:12I will be coy as to how...
29:13You can answer however.
29:14I make millions, yes,
29:15but I don't want to spell it out.
29:17Well, did anyone get that?
29:19Your revenue, is that coming from subscribers?
29:22Yeah.
29:22Ad space?
29:23What's the...
29:23Subscribers.
29:24Subscribers.
29:24So, people subscribe,
29:26and all the juicy stuff is behind a paywall.
29:30Got it.
29:30Is your consumer, is your subscriber,
29:32are they female predominantly?
29:34So, 60% is female, which is high.
29:38And then it's women and couples.
29:41And the popular one is an annual membership.
29:44What is that priced at?
29:45And that's, at the moment, only 60 quid.
29:47So, when they come to the site,
29:50they've got the membership,
29:52and that gives them access.
29:53So, they get the films, published weekly.
29:56We have audio porn.
29:57We have erotic stories.
29:59We have a gallery.
30:00We have an online magazine.
30:01So, it's really every way you can consume it is covered.
30:04I'm very aware that I've crashed your day here in the edit.
30:07What else have you got planned?
30:09Oh, well, actually, I've got some audio,
30:11so do you fancy having a go?
30:12Well, I mean, I'll see if I can read the big words,
30:15and we'll see we go from there.
30:16Yeah.
30:17Get your sexy thoughts going,
30:19and I'll see you in the audio room.
30:20All right.
30:20OK.
30:24Let us press something.
30:27Um, I...
30:29I've not got a good voice for anything.
30:34My voice is monotone.
30:36Luckily, it's not my day job, so...
30:39Wait, hold on.
30:40It kind of is, actually, yeah.
30:42Yeah, Olivia, if you want to come on through.
30:44I think we're set up.
30:48Hi.
30:49Hi.
30:49Great, drag...
30:51Drag a chair up.
30:52What I'm looking for when I ask a voice artist
30:55to do our erotic work is I try and explain to them,
30:59imagine telling somebody, as if it's just one person,
31:03your dirty secret.
31:05OK.
31:06So it is very intimate is the great word.
31:09So I've got a little bit here.
31:10I dip my hand into his jeans,
31:15grab his cock,
31:16then begin to stroke his thick length.
31:21God, it feels good.
31:23It's hot and straining in my fist,
31:26and my breath hitches at the mere thought
31:28of what it's going to feel like inside me.
31:32And I just know how the payoff
31:34is going to be all the better for it.
31:37It's very, like, beautifully written, isn't it?
31:40It's like...
31:41The proper erotic authors.
31:43Like Jane Austen.
31:44It's beautiful.
31:45Do you want to give it a guess?
31:46Yes.
31:46Now, the thing is, you can take it slow.
31:50Right.
31:52Let me put a sound a little bit.
31:54OK.
31:54I undo his jeans and release his cock.
31:58It stands proud, the trimmed hairs of his pubis,
32:02looking every bit as good as it feels.
32:05His jeans around his thighs,
32:07Lando and I pleasure each other.
32:09We kiss and moan
32:10until he zeroes in on my clit through my knickers
32:14and goes for it.
32:16Waves of bliss crash...
32:18Fucking hell, so many adjectives.
32:20Waves...
32:21Waves of bliss crash powerfully over me,
32:25and I'm glad I have this strong body to cling to
32:28as my legs tremble beneath me,
32:30and it takes a considerable amount of willpower on my part
32:34to stop my knees from buckling.
32:37Well done.
32:38I mean, that's a first off,
32:39and you've never read that before.
32:40Any tips for how I could improve...
32:42Practice.
32:43Practice in front of a mirror.
32:44In front of a mirror?
32:45Saying cock.
32:46Fuck.
32:46I say fuck about the mirror every morning.
32:48You're halfway there.
32:50Well, thank you so much for having visited you today.
32:52I've learnt so much.
32:52I think what you've created is so inspiring,
32:55and, yeah, I will be looking forward
32:56to watching your world domination.
32:59It's been a delight.
33:00Thank you so much, darling.
33:01It's been great fun.
33:02And you.
33:02It's been great fun.
33:04Bye.
33:06Shall we start again from the top?
33:09It's so clever to harness a gap in the market like that,
33:12and we know she's making bank.
33:16There's something about her reading it in her posh voice.
33:20It was just so brilliant.
33:23I'm visual.
33:24That's why I've got the fake tits.
33:25I haven't got the voice.
33:27Do you know what I mean?
33:27Oh, seven tickets.
33:37Yeah, guys, you've got to pay your show your tickets,
33:38your freeloaders.
33:39Sorry.
33:40One minute, you're starring in Love Island,
33:42the next minute you're going to the Knicker Brewery.
33:46In today's booming sex industry,
33:49you can make cash selling almost anything online,
33:52from sweaty socks to dirty underwear.
33:54Now, one entrepreneur is taking the fetish one step further
33:59with his novel venture, Drink Me Spirits.
34:02I'm on my way to Exeter to go to a distillery
34:06where they are making drinks infused with people's knickers.
34:13This says,
34:13It's a world first,
34:15and now we have the technology
34:16to distill absolutely anything
34:18without destroying the flavour.
34:22Items of clothing from our creators
34:24are distilled and put into a spirit
34:27that you can collect, drink, and consume.
34:31The first stop is to go and meet
34:32a couple of the actual creators,
34:34and they basically are getting their dirty pants
34:39infused into alcohol to sell to their subscribers.
34:43Brad thinks everything that I do on a day-to-day basis
34:46is complete bullshit,
34:47so obviously I'm going to have to bring him back
34:49a bottle of something,
34:50because he will think that I've made this up.
34:53Hiya, nice to meet you.
34:57You must be Kaya.
34:58I am indeed.
34:59Nice to meet you.
35:00See you.
35:01Nice to meet Donna.
35:02Nice to meet you.
35:03Nice to meet you, girls.
35:04You all right?
35:04Yeah, I'm good.
35:0648-year-old Donna and 28-year-old Kaya
35:09are prolific sellers of worn items
35:11and supply knickers to the Drink Me distillery.
35:14And you two, you have been selling pants.
35:18I mean, be as graphic as you want.
35:20They want to know they've been worn
35:22when they get them.
35:23Yeah, they want them to have a smell to them.
35:25Right.
35:25They want them to be visually worn.
35:27As in, like, discharge?
35:28Discharge or something that...
35:30Skidders?
35:31If you do that,
35:33a lot of people will do, like, a no-white option,
35:35which basically means they want to know
35:36that you've wore them,
35:38and the only way that's possible
35:39is with a little bit of discharge.
35:40To really wear it.
35:41Yeah, yeah.
35:41I would say my average is probably a week long.
35:43Shut.
35:44You see, you're putting the same nicks on.
35:47Think of the money!
35:48This will be my next question.
35:50How much are you selling a pair of knickers
35:53that you've worn for a week for?
35:54So you're probably looking between £70 and £150
35:57for a pair of knickers that you've worn for a week.
35:59In terms of the selling things,
36:01the physical things that someone can have from you,
36:03what's the range?
36:04Literally socks, pants, bras.
36:08The used toothbrush and things like that.
36:09It's been in your mouth, you've used it,
36:11and now they want to use it too.
36:14Used razors.
36:15Make-up wipes, earbuds.
36:16Make-up wipes.
36:18Make-up wipes is a...
36:19God, I'd make a fortune.
36:21Bathroom bin.
36:22I sell my bathroom bin.
36:23Bin. Anything in the contents of the bathroom bin.
36:25Anything.
36:26You think of it, and you can sell it.
36:28You know what someone does with your used make-up wipes.
36:31Yeah.
36:31Most of the time it can be the fact that they are smelling it
36:34and masturbating, or they are eating it, like sucking it.
36:40I get a lot of chewed food requests,
36:42so they want to see me eat.
36:44Wait, so hold on, the food is chewed?
36:46Yeah.
36:46And then what?
36:47Scent?
36:48Yeah, and they eat that.
36:50Do you have an idea of who your customer are?
36:52Are they male, are they female?
36:54Mainly for me, it's males aged between, I'd say, 20
36:57to anything from 60.
36:59They're normally younger, because they like the...
37:02Well, they like the whole cougar thing.
37:04Oh, yeah.
37:05Because I'm one of the older sellers on there.
37:07Can I ask, when you're sending the knickers,
37:09how do you know it doesn't lose all its scent?
37:11I vac-seal mine, so I've got some here,
37:13which I've got to take to George for the distillery anyway.
37:17So that's a pair of thongs.
37:19That's a three-day wet.
37:20With this new distillery, with Drink Me,
37:23what do you think you guys could earn?
37:25So, like, one pair of panties can make 350 bottles,
37:30and then we get 15% of those taking,
37:33so it's, what is it, six and a half?
37:35Yeah, six and a half grand from one pair of panties.
37:38It's really classy as well, the way that he's done it,
37:41like, the whole presentation box, you know,
37:43the whole sort of, like, limited edition,
37:45the cards and stuff that he's done with it.
37:46It's a premium feel.
37:47It is, yeah.
37:48You could have it on the shelf in your office
37:51and you wouldn't necessarily know
37:53that behind that was my pants.
37:57Before I meet the man who will turn Donna and Kaya's
38:00dirty knickers into a drink,
38:02I can't resist sticking around to catch Donna
38:04making some custom content.
38:07I'm excited and nervous to see this.
38:11Here is your pie, as requested.
38:13Let's take this top off, shall we?
38:15There we go.
38:16Mmm, look at it all.
38:19Some nice cheese and onion.
38:22Let's take that out for you.
38:24There we go.
38:25Mmm, now, that's requested.
38:29Your mistress will eat it.
38:31Mmm, mmm.
38:37Just for you.
38:40Nice and chewed.
38:43Mmm, mmm.
38:46Mmm.
38:51And that, my love,
38:54will be winging its way to you tomorrow.
38:56Eat that up like a good boy.
38:58Mmm.
38:59I'll be totally honest with you,
39:00when the lid came off it,
39:01that onion hit me hard.
39:03Gagging.
39:04Like, literally...
39:05It's a bit claggy.
39:07Oh, yeah.
39:08But I'm a professional.
39:09Well, I mean, that's that.
39:11And how much is that?
39:12That's, uh, £65.
39:14I mean...
39:15With that little clip.
39:16Amazing.
39:16I know.
39:17Do you have to post that today?
39:18This particular pie will be fine.
39:20I'll send it off tomorrow.
39:21Right, girls, I think it's time for me to head over and see the cillery.
39:25Nice to meet you.
39:25Hey, hey, welcome, welcome.
39:36Bar owner and distiller, 41-year-old George Nightingale,
39:40made flavoured spirits for Aldi
39:42before switching to his own X-rated brand in 2025.
39:46George.
39:47I am indeed.
39:48You must be Olivia.
39:49Come on in.
39:49So, come on in to the distillery.
39:51Oh, wow.
39:51Here's Bill.
39:52Oh, hi.
39:53Hello.
39:53Love to meet you.
39:54How are you, Bill?
39:54Nice to meet you.
39:56Bill is the head distiller
39:57and has worked with George for six years.
40:00This reminds me of, like, science at school.
40:02It's exactly like science at school.
40:04How often do you break those glass balls?
40:07Oh, shit.
40:08Funny story.
40:08No, that's not funny,
40:09because they're £700 each, Bill.
40:11Did you break one?
40:12And I smash two in a weekend.
40:14So, how did you get into the alcohol business?
40:16How long have you been doing this?
40:17So, I've been a publican most of my life.
40:19I just had a passion for spirits
40:20and I set about creating my own gin.
40:23And I thought, how do I earn some proper money?
40:26Yeah.
40:26And I thought, who is earning a lot of money
40:28in the world at the moment?
40:29Porn in the street.
40:31So, I thought, how can we put the two of them together?
40:33And I thought, well, what about items of clothing?
40:37Because, actually, I had an ex-girlfriend
40:38who used to sell worn shoes and bits and pieces.
40:42So, you were already kind of educated on that...
40:45Sort of.
40:46I knew there was a market for it.
40:48Who do you imagine your customer's going to be, then?
40:51I'm now creating a product for creators
40:54who have already got a following.
40:56We don't want this to be niche and underground.
40:59No.
40:59This is a mainstream product.
41:00Yeah.
41:01It might start off with that guy
41:02that's, like, buying up the knickers on the internet,
41:04but it's going to expand to a wider fan market.
41:07Very much so, yeah.
41:08I think it'll be a lot broader than most people initially think.
41:12What about, sort of, like, health and safety?
41:15So, we're soaking it in 60% alcohol,
41:18which is enough to kill almost anything on the planet.
41:22And then, when it's distilled, it then gets up to 80%, 90%.
41:25And what does it taste like?
41:26I mean, does it really vary?
41:28Well, we did a blind tasting.
41:29We did blind tasting, yeah.
41:30And we could tell the difference between each one.
41:33One creator's knickers tastes different to another.
41:36Yes.
41:37Yeah.
41:37And what's a retail price per bottle?
41:40Looking at £150.
41:41It's not cheap.
41:42It's not expensive, either.
41:43You are a salesman.
41:46So, what do you think I could earn
41:48if I was to commission a bottle?
41:51I think it's not unreasonable to suggest
41:54that we could return you a quarter of a million pounds
41:56for an item of clothing.
41:57Wow.
41:58This is rather uncomfortable,
42:00but I've been sitting on my own bra after the last ten minutes
42:02because I just whipped it off on the way over here.
42:04I was thinking of my husband, but now I've heard the figures.
42:06Who knows?
42:07We might.
42:07This might go wider.
42:09Absolutely.
42:10Yeah, we've got you...
42:10Oh, yeah, come on.
42:11We've got you your own lab coat, Olivia.
42:13Oh, my God, it's got my name on it.
42:14It has.
42:15There we are.
42:17So, what we'll do is we'll go through the process with you now.
42:19Yours won't be ready today.
42:21It does take kind of five or six days for it to soak in,
42:24but I'll show you a demonstration.
42:25But if I could get you to put your bra in there for me...
42:29OK.
42:30Goodbye, sweet child.
42:32And then this is the alcohol that we use to macerate,
42:36so if you pour that into there...
42:37Would you die if you drank that?
42:39You wouldn't be very well.
42:41For kind of five or six days, it'll sit there,
42:43and then you'll have your own bespoke Olivia Matwood underwear, dude.
42:47This is exactly what we'll be doing with your bra.
42:49This is a pair of underwear from one of the girls,
42:51and then we're just going to pour it in here.
42:53It doesn't look that appealing right now, does it?
42:55It looks a bit pond watery.
42:56It doesn't, but trust the process.
42:57OK.
42:58It will come out looking a lot nicer.
43:00We can pop them in there.
43:02Oh, so they also go in again?
43:03They go in there as a... again.
43:05There, bring it over here.
43:07Pop this on here, so that's the underwear soaking in the 60% alcohol,
43:11and then start it up, you'll hear the pump go.
43:14So you can see in there it's that kind of murky colour.
43:16Yeah.
43:17And then when it comes dripping out here, it becomes crystal clear.
43:20That's amazing.
43:21You're going to get rich.
43:22You can feel it.
43:23Do this.
43:24How rich do you want to get?
43:25Really rich.
43:25We're going to make filthy rich look like pocket change.
43:30Liv, give us your coat.
43:30I'll hang up for you.
43:31Are you going to put that straight in a test tube?
43:33He's like, that coat's getting distilled.
43:39I genuinely think that this could work.
43:43I think it will evolve, though.
43:44He's got his slightly smaller creators now, like Donna and Kaya,
43:48and then I think it will grow,
43:49and I think it will become those household-named porn stars.
43:52I don't know what kind of house you grew up in,
43:54but those famous porn stars,
43:56where they'll be buying the product for a different reason,
43:59and they're going to keep it.
44:00Like you say, that's like a fan memorabilia piece
44:03that they're going to put on their shelf.
44:04Yeah, I do think it could work.
44:06He's going to send me my box and my vodka.
44:09I mean, yeah, obviously, I'll try it, if you're rude not to.
44:11I don't know what kind of house you're going to do.
44:13Tonight, tequila, do your job.
44:17Girl, help me change my mind.
44:20How many shots this time?
44:23Coming.
44:25Hello.
44:26Oh, thank you.
44:30I've been expecting this.
44:31Drink Me Spirits, Olivia Atwood edition.
44:39Look at that.
44:41That's pretty cool, isn't it?
44:42A bit smaller than I was expecting.
44:44This is not for pre-gaming a night out, is it?
44:47This is a collector's thing.
44:52Fucking hell.
44:52I don't want to sort of put anyone off who wants to purchase,
44:56but it sounds like laundry detergent.
44:58Every time I think that I've met a more kind of unusual,
45:01artificial entrepreneur,
45:04I meet another one that's got an idea
45:06that's kind of even more niche.
45:08And I think that's the key to it, really, isn't it?
45:10If you're going to monetise this industry
45:12without getting your kit off yourself,
45:14you have to think of a demand that you can supply.
45:16There is just no limit to what can be done.
45:19And there is no shortage of customers,
45:22and that means there's no shortage of cash.
45:26OK, let's have a little try.
45:31I wouldn't recommend.
45:37Bye-bye.
45:48Bye-bye.
45:57Bye.
45:58Bye.
45:58Bye.
46:00Bye.
Comments