00:00The hardest lesson I learned in my career was also the most expensive one.
00:05I once managed a project where everything looked perfect.
00:08Idea, budget, team.
00:10Three months later, it fell apart because I didn't ask the right questions.
00:14I assumed the client knew the process.
00:16I assumed the team understood the workflow.
00:19I assumed everyone shared the same vision.
00:21They didn't.
00:22That's when I realized, projects don't fail in development, they fail in discovery.
00:28Since then, I've learned to dig deeper, not what clients think they want, but what they
00:33actually need.
00:34If you're starting a new project, ask the hard questions first.
00:37It saves time, money, and stress.
