How Chanel No. 5 Changed the Perfume Game Forever!

Transcript

00:00in 1927 she launched her first perfume chanel number five the perfume was an instant success

00:07and became one of the most iconic fragrances of all time its unique bottle and box design was

00:14also groundbreaking and set a new standard for perfume packaging throughout the 1930s coco

00:20continued to design and experiment but she also faced challenges in 1939 world war ii broke out

00:27and france was occupied by german forces coco was forced to flee paris and she spent the war years

00:35in switzerland during this time she took a break from designing and instead focused on her personal

00:41life she began a relationship with a british officer named hugh william grant who became her second

00:48husband after the war ended in 1945 coco returned to paris and began designing again however she was

00:57met with backlash due to her relationship with a german officer during the war many people accused

01:04her of collaborating with the enemy and called for a boycott of her designs but coco was determined to

01:09make a comeback and she fought back against her critics she redesigned her clothing line and introduced

01:22some of her most famous pieces including the sui du jour and the little black pantsuit these designs were a hit

01:33and coco's reputation was restored in the late 1950s coco's health began to decline and she was forced to

01:40scale back her work she closed her design studio in 1971 and retired from the fashion world

01:46she spent her final years traveling and enjoying her wealth and fame