00:00let's talk about a major obstacle they faced the great recession of 2008 like many other businesses
00:06this company too had to deal with declining sales however instead of panicking and making
00:12rash decisions they focused on what they could control their marketing strategy they shifted
00:17their focus from mass advertising to targeted campaigns they identified specific customer
00:22segments and tailored their marketing messages accordingly and guess what this approach paid off
00:28they managed to maintain a connection with their audience and keep sales afloat during tough times
00:34another challenging period was when the world was hit by the covet 19 pandemic during the lockdown
00:40people were confined to their homes and were avoiding social gatherings as a result there was
00:46a decline in the demand for their products but instead of seeing this as a setback they leveraged
00:51technology to connect with their audience
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