00:00Another challenging period was when the world was hit by the COVID-19 pandemic.
00:04During the lockdown, people were confined to their homes and were avoiding social gatherings.
00:10As a result, there was a decline in the demand for their products.
00:13But instead of seeing this as a setback, they leveraged technology to connect with their audience.
00:19They launched an online campaign called Dombra Stay Apart Together.
00:23And guess what? It went viral.
00:25This campaign encouraged people to stay safe and practice social distancing while still connecting with their partners.
00:31And that's not all.
00:33They also donated millions of masks and PPE kits to health care workers at the time of crisis.
00:38This initiative helped them build a positive public image and reinforced their commitment to social responsibility.
00:44With each passing year, their popularity grew.
00:47Today, they stand strong with a 32% market share in the global condom market.
Comments