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00:21so moving on in 2006 this company was acquired by a multinational company
00:28now this might come off as a setback but trust me when i say this this move opened a lot
00:34of doors
00:35for them with the help of their new parent company they expanded their global reach and also
00:40collaborated with ngos to spread awareness about sexual education and safe sex they also entered
00:47into licensing agreements with other companies to expand their product portfolio one such product
00:52was the durex extra safe condom these were specially designed condoms which had two layers of protection
00:58and as the name suggests they provided extra protection against tearing breakage and slippage
01:04their marketing campaigns were also quite unique instead of relying on shock value tactics they
01:10opted for a more informative approach they educated people about safe sex and the importance of using
01:16protection and that's why their advertisements often featured doctors medical experts and health care
01:22professionals in fact they even partnered with playboy to distribute free condoms in their magazines
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